Greenhouse Horticulture Market

Greenhouse Horticulture Market Size, Share, Trends, Growth, and Industry Analysis, By Shape (Raised dome, Sawtooth, Venlo, Flat arch, Tunnel, Modified Quonset), By Type (Plastic Film Greenhouse, Glass house, Rigid Panel Greenhouse), By Crop Type (Nursery Crops, Flowers and Ornamentals, Fruits, Vegetables and Herbs, Others), By End-User (Research and Educational Institutes, Commercial Growers, Retail Gardens, Others), and) Regional Analysis and Forecast 2032.

Agriculture | April 2024 | Report ID: EMR00773 | Pages: 256

Global Greenhouse Horticulture market is predicted to reach approximately USD 59.73 billion by 2032, at a CAGR of 6.58% from 2024 to 2032.


Greenhouse horticulture involves growing crops in controlled environments like greenhouses to improve growth conditions. These structures regulate temperature, humidity, light, and other factors for year-round production. Various crops like fruits, vegetables, flowers, and herbs are grown in greenhouse horticulture to boost yield, quality, and sustainability. The market has expanded due to rising demand for fresh produce, innovations in greenhouse technologies, and worries about food security and environmental health.

One of the main factors driving growth in the global greenhouse horticulture market is the growing population, urbanization, and shifting dietary trends towards healthier and more varied foods. The demand for effective land utilization and water conservation in agriculture has also led to the increased use of greenhouse systems, which are more resource-efficient than traditional open-field farming methods. Furthermore, advancements in greenhouse technologies like climate control systems, hydroponics, and vertical farming methods have contributed to market growth by enhancing productivity and reducing environmental harm.

Small-scale farmers can face obstacles like expensive start-up costs, high energy expenses, and the need for specialized knowledge when trying to start greenhouse operations. Yet, the global greenhouse horticulture market is set to expand even further as individuals in the industry focus more on sustainable and productive farming methods to keep up with the rising need for fresh produce and address environmental concerns.


Global Greenhouse Horticulture report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 33.66 billion

Projected Market Value (2032)

USD 59.73 billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Shape, By Type, By Crop Type, By End-User, & Region.

Segments Covered

By Shape, By Type, By Crop Type, By End-Use, & By Region.

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Greenhouse Horticulture dynamics

The global greenhouse horticulture market influenced by several factors such as changing consumer preferences, advancements in technology, environmental issues, and regulations. Consumer desire for locally grown, pesticide-free, and sustainable fruits and vegetables is a key driver for the growth of greenhouse horticulture globally. Moreover, the rising urbanization and expanding middle-class population in developing countries have increased the demand for top-quality produce throughout the year, contributing to the market's growth.

New technologies are very important in driving the market for greenhouse gardening. Innovations in how greenhouses are designed, automated systems, climate controls, and hydroponic growing methods have greatly increased how much can be grown, saving resources, and improving the quality of crops. These advances help farmers create the best growing conditions while also being kind to the environment by using less water and pesticides and reducing carbon emissions.

Additionally, using smart technology like the Internet of Things (IoT), artificial intelligence (AI), and data analysis has transformed how greenhouses are managed, allowing for better monitoring and decision-making in real time, leading to higher crop yields and profits. Despite the potential benefits of these technologies, barriers such as high costs and a lack of technical knowledge can impede their adoption by small-scale and resource-limited farmers. Nevertheless, with growing emphasis on sustainability and food security, the greenhouse horticulture market is projected to experience ongoing development and advancements in the future.


Global Greenhouse Horticulture drivers

  • Increasing Demand for Fresh Produce

The increasing world population and a shift towards healthier eating habits are driving the greenhouse horticulture market. People are now looking for locally grown, pesticide-free fruits and vegetables, which can be easily obtained through greenhouse farming. Urbanization has also changed the way food is consumed, with more individuals wanting access to a variety of produce all year round. Greenhouse horticulture addresses these needs by offering controlled environments for continuous production regardless of the season, meeting the rising demand for fresh produce.

  • Technological Advancements

Innovations in greenhouse technologies are crucial for the growth of the market. Advances in climate control systems, automation, and hydroponic cultivation methods have greatly improved productivity, efficiency, and crop quality. These technologies help growers optimize growing conditions, utilize resources efficiently, and reduce environmental impacts.

Additionally, the incorporation of smart technologies like IoT and AI allows for real-time monitoring and decision-making, leading to increased operational efficiency and yields. As these technologies become more available and cost-effective, they give growers the ability to overcome old limitations and promote the growth of greenhouse horticulture globally.



  • High Initial Investments

Building a greenhouse facility involves a large amount of money upfront for construction, equipment, and climate control systems. For small farmers or those in areas with fewer financial resources, these initial costs can prevent them from entering or growing in the market. Ongoing expenses like energy and maintenance only make it harder for growers to use greenhouse horticulture methods.

  • Technical Expertise Requirement

Managing greenhouse operations effectively requires expertise in various areas such as crop cultivation, climate control, and pest management. Many small-scale farmers or those moving from traditional farming methods struggle to enter the industry due to lack of technical knowledge. Obtaining the necessary skills usually involves training and education, which can be difficult for some growers to access. As a result, the shortage of qualified personnel hinders the growth of greenhouse horticulture in certain regions.



  • Expansion of Urban Farming

As cities continue to grow and with limited space for traditional agriculture, greenhouse horticulture has a great chance to thrive due to urban farming efforts. Rooftop gardens, vertical farms, and community gardens offer urban farmers a way to grow fresh produce right in the city where consumers are. These projects help tackle issues like food security and logistics in the supply chain, while also supporting the environment by cutting down on the distance food travels and the carbon emissions from transportation.


Segment Overview

  • By Shape

By Shape market is segmented into, raised dome, sawtooth, Venlo, flat arch, tunnel, and modified Quonset. Each shape has its own advantages in terms of light distribution, ventilation, structural strength, and space usage. For example, Venlo-style greenhouses are known for their modular design, efficient use of space, and even light distribution, making them ideal for commercial growers who grow a variety of crops. On the other hand, tunnel-shaped greenhouses are inexpensive and simple to build, which is why they are favored by small-scale farmers and hobbyists.

  • By Type

By type Greenhouses Horticulture is segmented into, plastic film, glass, and rigid panel greenhouses. Plastic film greenhouses are affordable, lightweight, and customizable, perfect for temporary or seasonal crop cultivation. Glass greenhouses, on the other hand, provide superior light transmission, durability, and a pleasing appearance, making them great for high-value crops and research projects. Rigid panel greenhouses, made with materials like polycarbonate or acrylic panels, offer top-notch insulation and structural support, ensuring ideal growing conditions year-round.

  • By Crop Type

By Crop Type market is segmented into, nursery crops, flowers, ornamentals, fruits, vegetables, and herbs. Each type of crop has unique needs like temperature, humidity, light intensity, and nutrient levels, which can be effectively controlled in greenhouses. For instance, flowers and ornamentals need specific climate control and lighting for flowering and appearance, while vegetables and herbs can thrive with hydroponics or aquaponics for nutrient delivery.

  • By End-User

The greenhouse horticulture market segmented into diverse end-users, including research and educational institutes, commercial growers, retail gardens, and others. Research and educational institutes utilize greenhouses for botanical studies, crop research, and educational purposes, requiring specialized facilities equipped with advanced climate control systems and research-grade instrumentation.

Commercial growers operate greenhouses on a large scale to produce crops for commercial sale, catering to regional or global markets with consistent quality and volume. Retail gardens utilize greenhouses for on-site production of plants and flowers, providing customers with a diverse selection of locally grown products. Overall, segmentation in the greenhouse horticulture market enables stakeholders to tailor solutions to specific needs, maximize efficiency, and capitalize on emerging opportunities across various segments.


Global Greenhouse Horticulture Overview by Region

North America and Europe have well-established greenhouse industries with advanced technology, sustainable practices, and valuable crop output. These regions prioritize research and development, leading to the adoption of cutting-edge greenhouse technology and cultivation methods. On the other hand, Asian Pacific, Latin American, and African countries are seeing a rapid expansion in greenhouse horticulture due to urbanization, rising incomes, and a greater emphasis on food security.

These regions present significant opportunities for market expansion, particularly for low-cost greenhouse solutions tailored to small-scale farmers and local climatic conditions. Moreover, government initiatives promoting sustainable agriculture and investments in greenhouse infrastructure further support market growth in these regions. Overall, the greenhouse horticulture market exhibits a diverse regional landscape characterized by a mix of established markets and emerging opportunities, each with its unique challenges and growth prospects.



Global Greenhouse Horticulture market competitive landscape

Key players such as Certhon, Richel Group, and Hoogendoorn are renowned for their extensive product portfolios, technological expertise, and global presence, catering to the diverse needs of commercial growers, research institutions, and retail gardeners. These companies often invest heavily in research and development to innovate new greenhouse technologies, enhance crop yields, and improve resource efficiency.

Additionally, partnerships, mergers, and acquisitions are common strategies employed by major players to expand their market reach, broaden their product offerings, and strengthen their competitive position. Alongside established players, a growing number of startups and small-scale manufacturers are entering the market, offering niche solutions and disruptive technologies aimed at addressing specific market needs or catering to underserved segments.

As competition intensifies, differentiation through product innovation, sustainability initiatives, and customer service will become increasingly crucial for companies seeking to maintain a competitive edge in the dynamic greenhouse horticulture market.

Key Players:

  • Certhon
  • Richel Group
  • Hoogendoorn
  • Priva
  • Netafim
  • Ridder
  • Top Greenhouses
  • Van der Hoeven
  • Agra Tech
  • Harnois Greenhouses
  • Nexus Corporation
  • Rough Brothers Inc.
  • Greentech
  • Heliospectra
  • Logiqs


Global Greenhouse Horticulture Market Recent Developments

  • Oct 2022, Horticoop and StartLife teamed up to boost funding for horticultural tech startups and scale-ups, aiming to tap into innovative ideas for greenhouse technology.
  • Mar 2021, Netafim acquired Gak to meet the growing need for advanced greenhouse projects, offering comprehensive services for year-round farming with a focus on sustainability and profitability.


Scope of global Greenhouse Horticulture report

Global Greenhouse Horticulture report segmentation



By Shape

  • Raised dome
  • Sawtooth
  • Venlo
  • Flat arch
  • Tunnel
  • Modified Quonset

By Type

  • Plastic Film Greenhouse
  • Glass house
  • Rigid Panel Greenhouse

By Crop Type

  • Nursery Crops
  • Flowers and Ornamentals
  • Fruits
  • Vegetables and Herbs
  • Others

By End-User

  • Research and Educational Institutes
  • Commercial Growers
  • Retail Gardens
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Greenhouse Horticulture size and forecast: To identify and estimate the market size for global Greenhouse Horticulture market segmented By Shape, By Type, By Crop Type, By End-Use, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Greenhouse Horticulture
  • Market Influencing Factors: To find out the factors which are affecting the market of global Greenhouse Horticulture among consumers.
  • Company Profiling: To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Greenhouse Horticulture forecast period is 2024 - 2032.
According to global Greenhouse Horticulture research, the market is expected to grow at a CAGR of ~ 6.58% over the next eight years.
The possible segments in global Greenhouse Horticulture are based on By Shape, By Type, By Crop Type, By End-Use, & by region.
The expected market size for Global Greenhouse Horticulture is USD 33.66 billion in 2023.
The major players in the market are Certhon, Richel Group, Hoogendoorn, Priva, Netafim, Ridder, Top Greenhouses, Van der Hoeven, Agra Tech, Harnois Greenhouses, Nexus Corporation, Rough Brothers Inc., Greentech, Heliospectra, Logiqs.

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