Goldfish Market

Goldfish Market Size, Share, Growth, Trends, Analysis, By Type (Common Goldfish, Fancy Goldfish), By Size (Small Goldfish, Large Goldfish), By Colour (Orange Goldfish, Multicolored Goldfish), By Environment (Indoor Goldfish, Outdoor Goldfish), By Purpose (Pet Goldfish, Ornamental Goldfish), By Specialty( Long-Tailed Goldfish, Short-Tailed Goldfish), By Breeder or Origin (Local Breeders, Imported Goldfish), By Price Range (Economy Goldfish, Premium Goldfish), By Distribution Channel (Pet Stores, Online Marketplaces), and Regional Insights and Forecast to 2032

Agriculture | December 2023 | Report ID: EMR00328 | Pages: 301

global goldfish market size was USD 674 million in 2023 and to reach USD 1110 million in 2031, exhibiting at a CAGR of 5.7% during the forecast period.


Nestled in Hong Kong, the goldfish market is a bustling hub known for its colorful ambiance and kaleidoscope of colors. Offering a wide variety of goldfish breeds, aquatic plants, and decorative accessories, this market has been a sanctuary for tourists and aquatic aficionados since its founding. Since its founding decades ago, the market has transformed from a collection of typical market stalls to an alluring location filled with a multitude of businesses and merchants who specialize in ornamental fish. As one strolls through the market's winding alleyways, they come across an incredible assortment of goldfish species, from the stately ryukin and elegant oranda to the delicate pearlscale and unusual bubble eye. Every store includes immaculately maintained tanks that present these marine wonders in all of their beauty, enthralling customers with their vivid colors and unique characteristics. The smell of incense and the soothing sound of water tumbling in elaborate fish tanks add to the market's atmosphere, making it even more tranquil and engrossing. In addition to having a large assortment of goldfish, the market has a wide range of accessories, such as elaborate aquarium décor, specialty fish food, and knowledgeable guidance from seasoned sellers. Hong Kong's rich cultural legacy and its lasting passion for ornamental fishkeeping are testaments to the Goldfish Market, which attracts both seasoned aquarists searching for uncommon breeds and interested tourists appreciating these aquatic jewels.






Report Attribute


Estimated Market Value (2023)

674 Mn

Projected Market Value (2032)

1110 Mn

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Type, By Size, By Colour, By Environment, By Purpose, By Specialty, By Breeder or Origin, By Price Range, Distribution Channel. & Region

Segments Covered

By Type, By Size, By Colour, By Environment, By Purpose, By Specialty, By Breeder or Origin, By Price Range, Distribution Channel, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Goldfish Market Dynamics

The dedicated sellers who carefully curate their collections and serve a wide range of customers, from seasoned hobbyists to inquisitive visitors, are essential to its vibrancy. These exhibitors, who are frequently well-established family companies, add to the market's attraction by offering a wide variety of goldfish breeds and aquatic accessories. Seasonal variations and industry trends in ornamental fishkeeping determine market dynamics. Holidays and celebratory seasons see market peaks as demand for ornamental fish symbols of luck and prosperity rises. In order to address shifting demands, the market also introduces new breeds and accessories in response to shifting customer trends and tastes. The dynamics of the market are also greatly influenced by domestic and foreign tourism. Tourists swarm to the market to take in the vibrant atmosphere and see the kaleidoscope of colors, which adds to its vibrancy. Furthermore, vendors use contemporary lighting, filtration systems, and sustainable practices to appeal to eco-aware customers, which has an impact on the industry. This dynamic combination of custom and adaptability is what makes the goldfish Market survive and provide visitors and aficionados with a constantly changing experience.


Global Goldfish Market Drivers

  • Vendor Expertise and Curation

These suppliers, who are frequently family-run companies that have been around for generations, have an unmatched depth of expertise and love for ornamental fish. Their knowledge goes much beyond simple salesmanship; it includes a thorough comprehension of different goldfish breeds, their distinct qualities, and the nuances of keeping them healthy and vibrant. In this market, curation is a skill that has been carefully developed. Vendors carefully choose and display a wide variety of goldfish varieties; every tank is a work of art that displays a unique range of colors, shapes, and fin configurations. Their carefully chosen collections serve a wide range of customers, from experienced aquarists looking for uncommon breeds to newcomers excited to discover this fascinating aquatic environment. In addition to demonstrating the vendors' commitment, their knowledge and curation provide visitors with educational resources. Their wisdom, imparted via conversations and mentoring, elevates the whole experience and cultivates a more profound admiration for these decorative animals. This understanding, together with the skillful curation, takes the goldfish market above and beyond a simple marketplace, turning it into a sanctuary where beauty, passion, and knowledge come together to create an enthralling experience for both tourists and devotees.

  • Technological Integration

Technology innovations are used by aquarium enthusiasts and vendors to maximize goldfish care and presentation. Contemporary filtration systems have become essential for maintaining water quality and providing a comfortable habitat for these sensitive aquatic animals. These devices help to keep the goldfish on exhibit healthy and vibrant in addition to maintaining immaculate tank conditions. Furthermore, creative lighting solutions have changed the atmosphere of the market, improving the fish tanks' visual attractiveness and fostering the health of the goldfish. For example, LED lighting mimics natural lighting conditions, highlighting the fish's vibrant colors and complex patterns and enthralling viewers with their stunning visual displays.In addition, vendors are focusing on sustainability-driven practices and using eco-friendly technology that lower energy and water waste. This use of sustainable technology not only addresses environmental issues but also draws in ethical customers looking for enterprises that practice environmental responsibility. Technology has evolved at the goldfish market in a way that harmoniously combines history and innovation, improving the experience for visitors and fans while protecting the decorative fish on exhibit.



  • Government regulations on animal trade and imports

Strict laws enforced by regulatory organizations seek to guarantee moral behavior, protect animals, and stop the spread of alien species. These laws affect the market's capacity to obtain particular breeds from particular areas. The complicated paperwork, permits, and compliance requirements associated with these restrictions might cause delays and difficulties when importing uncommon or exotic goldfish breeds. An additional layer of restriction is imposed on some species because of their endangered status or conservation concerns. The range and potential options of the market may be diminished if vendors are subject to prohibitions or limitations regarding the selling or exhibition of specific breeds. Vendors have additional challenges as a result of these policies' dynamic character, which calls for constant adaptation and conformity to shifting standards. The market's adaptability and capacity to meet customer expectations can be hampered by compliance expenses, administrative hassles, and uncertainty about upcoming regulatory changes.

  • Space and Infrastructure Limitations

The market's physical boundaries, which are sometimes tucked away in busy metropolitan environments, limit potential growth and make it difficult to add new merchants or improve current stalls. Because of this, sellers are unable to create larger displays or provide a wider variety of goldfish breeds, which restricts the market's ability to satisfy a wide range of customer preferences. Additionally, the limited space detracts from the entire shopping experience by occasionally creating packed and congested aisles that lower the market's appeal and turn off potential customers. Constrained infrastructure, such as obsolete or insufficient facilities, makes it difficult to integrate contemporary amenities like sophisticated filtration systems or ecologically friendly procedures. This constraint makes it more difficult for the market to adjust to changing industry norms and customer demands for a more engaging and ecologically friendly buying experience. In order to overcome these limitations, significant financial and logistical resources must be allocated to modernizing infrastructure and maybe moving to larger spaces.



  • Expanding product range beyond goldfish breeds

Enhancing the market's attractiveness as a one-stop shop for both experienced aquarists and casual hobbyists can be accomplished by introducing supplementary pet accessories, specialist fishkeeping equipment, and related aquatic products. Aquatic plants, specialized filtration systems, high-quality fish food, elaborate aquarium decorations, and other accessories can improve the market's value proposition by providing consumers with a wide range of goods to improve their aquatic pastime. In addition, adding instructional materials like books, manuals, or seminars about aquascaping methods, fish maintenance, and sustainable fishkeeping practices might draw in new hobbyists looking for advice and information. The market can further establish itself as the preferred destination for fishkeeping aficionados of all stripes by developing into a center for ornamental fish acquisition as well as providing an informative and comprehensive experience. The market can further establish itself as the preferred destination for fishkeeping aficionados of all stripes by developing into a center for ornamental fish acquisition as well as providing an informative and comprehensive experience. The market's client base will grow and engagement will rise as a result of this diversification, which is in line with changing consumer preferences and the trend toward immersive and instructional experiences.

  • E-commerce and Digital Expansion

Building a strong internet presence allows the market to reach a global audience of aquatic lovers across geographic limits. Customers who might not have access to the physical market can have a smooth buying experience by showcasing the market's varied variety of goldfish breeds, aquarium accessories, and specialist equipment through an easy-to-use and secure e-commerce platform. Additionally, the market may use technology to interact and educate customers because digital expansion. Live streaming, lessons, and online forums can create a thriving virtual community that helps customers, no matter where they are in the world, by exchanging experiences, providing professional guidance, and building relationships. In addition to increasing consumer loyalty, this digital interaction establishes the market as a reliable authority in the ornamental fishkeeping industry. Moreover, diversifying revenue streams via online sales reduces reliance on foot traffic and seasonal variations, guaranteeing a more consistent flow of cash.


Segment Overview

By Type

Based on type, the global goldfish market is divided into common goldfish, fancy goldfish. The common goldfish category dominates the market with the largest revenue share in 2023. These goldfish are considered the more traditional and original types. They typically exhibit a sleek, streamlined body shape with a single, undivided tail fin. Common goldfish often have vibrant coloration, ranging from orange and red to yellow and white, and they may feature metallic or calico patterns. They're known for their hardiness, adaptability to various water conditions, and robust nature, making them suitable for outdoor ponds or spacious aquariums. In contrast, fancy goldfish represent a group bred for their unique and often exaggerated physical characteristics. They showcase diverse body shapes, including rounder, egg-shaped bodies, or elongated forms, coupled with distinct features like double tails, bulging eyes (as seen in breeds like the bubble eye or celestial Eye), or head growths known as wen (found in breeds like the Oranda or Ranchu). Fancy goldfish boast a wide spectrum of colors and patterns, captivating enthusiasts with their ornate appearances.


By Size

Based on the size, the global goldfish market is categorized into small goldfish, large goldfish. The small goldfish category leads the global goldfish market with the largest revenue share in 2023. This category typically encompasses breeds that remain relatively compact in size throughout their lives. Examples include varieties like the common goldfish, comet, shubunkin, and various other smaller fancy goldfish breeds. These fish tend to grow to a modest size, making them suitable for smaller aquariums or ponds. They're often favored by hobbyists with limited space or those looking to create community tanks with other smaller fish species. The category of large goldfish comprises breeds that have the potential to attain significant size as they mature. Varieties such as the Ryukin, Oranda, Lionhead, and Fantail fall into this group. These goldfish can develop substantial body mass, longer fins, and prominent features, making them visually striking. Due to their larger size potential, they often require more spacious aquariums or ponds to thrive comfortably.


By Colour

Based on colour, the global goldfish market is segmented into orange goldfish, multicolored goldfish. The orange goldfish segment dominates the goldfish market. This segment includes goldfish breeds predominantly displaying shades of orange as their primary color. Varieties like the common goldfish, comet, and some types of Ryukin often fall into this category. These fish typically exhibit vibrant shades of orange across their bodies, fins, and sometimes with metallic or shimmering scales. The intensity and variations in the hue of orange can vary among different breeds and individual specimens. In contrast, the multicolored segment encompasses goldfish breeds showcasing a diverse palette of colors beyond solely orange hues. This category includes fish like the Shubunkin, Sarasa Comet, and various fancy goldfish breeds like the Calico Fantail or Panda Butterfly. These goldfish boast a captivating blend of colors, including patches or speckles of orange, white, red, black, and sometimes blue or purple, creating a mosaic-like appearance.


By Distribution Channel

Based on distribution channel, the global goldfish market is divided into pet stores, online marketplaces. The pet stores category dominates the market with the largest revenue share in 2023. Traditional brick-and-mortar pet stores serve as physical hubs where customers can personally engage with and purchase goldfish. These stores offer a hands-on experience, allowing customers to view and select fish in person, assessing their health, coloration, and behavior before making a purchase. Pet stores often provide expert advice and guidance from knowledgeable staff, aiding customers in selecting suitable fish and offering immediate access to supplies, equipment, and accessories needed for goldfish care. On the other hand, online marketplaces cater to a broader audience by providing a convenient platform for purchasing goldfish from the comfort of one's home. These platforms offer an extensive selection of goldfish breeds, often showcasing diverse options that might not be readily available in local stores. Customers can browse through a wide range of fish, compare prices, and read reviews before making a purchase. Online marketplaces typically provide shipping options, allowing customers to receive their chosen fish at their doorstep.


Global Goldfish Market Overview by Region

The global goldfish market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific emerged as the leading region, capturing the largest market share in 2023. Goldfish are deeply ingrained in Asian cultures, especially in China and Japan, where they are seen as symbols of abundance, prosperity, and good fortune. Due to the cultural respect accorded to goldfish, there is a considerable demand for these decorative fish, which supports a vibrant business in the area. The appreciation and raising of goldfish dates back to the era of ancient Asian civilizations. Centuries of experience and breeding technique development have resulted in a variety of distinctive goldfish varieties that are popular among collectors and enthusiasts both locally and globally. Strong infrastructure, such as specialized breeding facilities, wide distribution networks, and a well-established market environment, underpins the ornamental fish trade in the Asia-Pacific area. The region's dominance is fueled by the renowned goldfish breeding and trading skills of nations like China, Japan, Thailand, and Singapore. The area has a sizable domestic market for ornamental fish thanks to its expanding middle class and vast population. Furthermore, ongoing innovation in breeding methods and the release of new kinds satisfy changing customer tastes, so reinforcing the region's dominance in the world goldfish industry.




Global Goldfish Market Competitive Landscape

In the global goldfish market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global goldfish market include Pool Fisheries, Blue Ridge Fish Hatchery, Arkansas Farm Bureau, Hazorea Aquatics, Oasis Fish Farm, Aqua Leisure, Imperial Tropicals, BioAquatix, Captive Bred, Shanghai Wanjin Ornamental Fish Farm, and various other key players.


Global Goldfish Market Recent Developments

  • In July 2024, In order to fulfill rising consumer demand, Campbell Soup Company stated that it will be investing about $160 million in its Richmond, Utah, manufacturing site to enhance Goldfish cracker output. The new line will create 1,500 Goldfish each second, or over 5 million Goldfish per hour, a 50% increase in the bakery's current output. Building an on-site flour mill that will be independently owned and run is another aspect of the plan.


Goldfish Market Report Segmentation



By Type

  • Common Goldfish
  • Fancy Goldfish

By Size

  • Small Goldfish
  • Large Goldfish


By Colour

  • Orange Goldfish
  • Multicolored Goldfish

By Environment

  • Indoor Goldfish
  • Outdoor Goldfish

By Purpose

  • Pet Goldfish
  • Ornamental Goldfish

By Specialty

  • Long-Tailed Goldfish
  • Short-Tailed Goldfish

By Breeder or Origin

  • Local Breeders
  • Imported Goldfish

By Price Range

  • Economy Goldfish
  • Premium Goldfish

By Distribution Channel

  • Pet Stores
  • Online Marketplaces

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Goldfish Market Size and Forecast:

To identify and estimate the market size for the global goldfish market segmented by type, by size, by colour, by environment, by purpose, by specialty, by breeder or origin, by price range, by distribution channel, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of goldfish between 2019 and 2032.

  • Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges for the global goldfish market

  • Market Influencing Factors:

To find out the factors which are affecting the sales of goldfish among consumers

  • Impact of COVID-19:

To identify and understand the various factors involved in the global goldfish market affected by the pandemic

  • Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Aquarists and Hobbyists
  • Pet Store Owners and Suppliers
  • Educational Institutions
  • Tourists and Cultural Enthusiasts
  • Investors and Trade Experts

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

The global goldfish market forecast period is 2024 - 2032.
According to goldfish market research, the market is expected to grow at a CAGR of 5.7% over the coming years.
Asia-Pacific is expected to register the highest CAGR during 2024 - 2032.
Asia-Pacific held the largest share in 2023.
The major players operating in the global goldfish market include Pool Fisheries, Blue Ridge Fish Hatchery, Arkansas Farm Bureau, Hazorea Aquatics, Oasis Fish Farm, Aqua Leisure, Imperial Tropicals, BioAquatix, Captive Bred, Shanghai Wanjin Ornamental Fish Farm ,and various others.

Avail PDF Sample Reports