U.S. Plant Based Meat Market

U.S. Plant Based Meat Market Size, Share, Trends, Growth, and Industry Analysis, By Product (Sausages, Burgers), By Source (Pea, Wheat, and Soy), By Type (Chicken, and Beef), By Storage (Frozen, and Refrigerated), By End-user (Retail, and HoReCa), and Country Analysis and Forecast 2032.

Food & Beverages | April 2024 | Report ID: EMR00794 | Pages: 255

U.S. Plant Based Meat market is predicted to reach approximately USD 8.89 billion by 2032, at a CAGR of 22.70% from 2024 to 2032.


Plant-Based Meat refers making meat alternatives from plants that taste, feel, and look like traditional meat products. This industry has been growing rapidly due to more people caring about the environment, health, and ethics regarding eating meat. Plant-based meats offer a way to address these concerns by offering a sustainable and ethical option. Leading companies in this market are Beyond Meat and Impossible Foods, known for their creative plant-based meat offerings.

The plant-based meat market in the United States has seen remarkable growth due to a growing interest in healthier and sustainable food choices. People are turning to plant-based diets for health, environmental, and animal welfare reasons, leading to more plant-based meat options in stores and restaurants. Due to advancements in food technology, plant-based meats now closely mimic the taste and texture of real meat, making them more appealing to consumers.

Although traditional meat producers pose stiff competition, the plant-based meat market is flourishing due to evolving consumer tastes and increased recognition of the advantages of plant-based diets. The plant-based meat market in the United States is continuing to grow, due in part to celebrities, athletes, and healthcare professionals endorsing plant-based diets for their health and environmental benefits. Additionally, government initiatives and the inclusion of plant-based options in places like schools and hospitals are driving market expansion.


U.S. Plant Based Meat report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 1.41 billion

Projected Market Value (2032)

USD 8.89 billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Product, By Source, By Type, By Storage, By End-user, & Region.

Segments Covered

By Product, By Source, By Type, By Storage, By End-user, & By Region.

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Countries Covered


Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


U.S. Plant Based Meat dynamics

The U.S. Plant-Based Meat market is influenced by several factors such as changes in consumer preferences, advancements in food technology, regulatory updates, and competition from traditional meat producers. Increasing consumer awareness of the environmental effects of animal agriculture, health and wellness concerns, and ethical considerations for animal welfare are driving the demand for plant-based meat alternatives. This rising demand has spurred investment from both established food companies and start-ups in research and development to create new plant-based products and enhance existing ones, offering consumers a greater selection of options.

Moreover, government regulations focused on promoting sustainability and transparency in the food industry have a substantial impact on market dynamics. Regulations concerning food labelling, safety, and environmental standards greatly influence the plant-based meat product landscape. Additionally, partnerships and collaborations among food companies, retailers, and foodservice providers are enhancing the distribution of plant-based meats, making them more readily available to consumers. This has led to increased competition in the market, as traditional meat producers are also venturing into the plant-based meat sector to meet the rising consumer demand.


U.S. Plant Based Meat drivers

  • Increasing Health Consciousness

With consumers becoming increasingly health-conscious, there is a rising fascination with plant-based diets because of their believed health advantages. Plant-based meat alternatives usually contain less saturated fats and cholesterol than traditional meat, making them attractive to those seeking to enhance their diet and lower the chances of chronic illnesses like heart disease and diabetes. Additionally, plant-based meats are packed with fibre, vitamins, and minerals, which only add to their nutritional appeal. This growing recognition of the health perks connected to plant-based eating habits is fuelling the interest in plant-based meat products and driving market expansion.

  • Environmental Sustainability Concerns

Concerns about climate change and environmental degradation are leading consumers to seek sustainable food options more and more. Producing plant-based meats usually consumes fewer natural resources like water and land and results in lower greenhouse gas emissions compared to traditional meat production. This resonates with environmentally conscious consumers who want to decrease their carbon footprint and endorse more sustainable food systems. As people become more aware of the environmental effects of animal agriculture, the desire for plant-based meat is projected to increase, further fuelling market growth.



  • Perceived Taste and Texture Differences

Even with all the progress made in food technology, there are still some consumers who are sceptical about switching to plant-based meats because they worry about the taste and texture. While many plant-based meat options do a good job at replicating the flavour and texture of real meat, some people can still tell the difference. This difference in taste and texture could discourage people from trying plant-based meats, especially those who really enjoy the sensory experience of eating traditional meat. To attract more consumers, it's crucial to keep improving and developing plant-based meat products to overcome these sensory barriers.

  • Price Sensitivity

Plant-based meat products can be more expensive than traditional meat, making some price-conscious consumers hesitant to make the switch. The higher costs of sourcing quality plant-based ingredients and using advanced manufacturing processes contribute to the higher prices. While some consumers are willing to pay more for the health and environmental advantages of plant-based meats, affordability is a key concern for many. Enhancing cost-effectiveness in production and distribution while maintaining quality is important for making plant-based meats more affordable to a wider audience.



  • Partnerships and Collaborations

Collaborations between food companies, retailers, and foodservice providers offer avenues for market growth and expansion. Partnering with established brands and retailers can help plant-based meat companies increase their market presence and reach a broader audience. For example, collaborations between plant-based meat producers and fast-food chains or restaurants can lead to the introduction of plant-based menu items, exposing consumers to plant-based options in mainstream dining settings. Additionally, partnerships with agricultural and food technology companies can drive innovation in ingredient sourcing and production processes, leading to the development of more sustainable and cost-effective plant-based meat products.


Segment Overview

  • By Product

By Product market is segmented into, sausages and burgers as the main choices. Plant-based sausages provide a flexible and convenient alternative to regular meat sausages, perfect for cooking on the grill, frying, or mixing into different meals. Meanwhile, plant-based burgers have become incredibly popular for their ability to mimic the flavour and texture of beef burgers, catering to those looking for healthier and more environmentally friendly options.

  • By Source

By Source market is segmented by, peas, wheat, and soy. Pea protein is popular in these products because of its high protein content and neutral taste, which helps mimic the texture of meat. Wheat-based proteins like vital wheat gluten are commonly added to improve texture and binding properties. Soy-based ingredients, such as soy protein isolates, offer a complete protein source and are frequently used in plant-based meat recipes.

  • By Type

By type plant-based meat market is segmented by, chicken or beef. Plant-based chicken items provide options beyond conventional poultry, including nuggets, strips, fillets, and patties. Similarly, plant-based beef products strive to mimic the flavour and consistency of beef, with choices like ground meat, steaks, and meatballs.

  • By Storage

By Storage Plant-based meat market is segmented by, frozen and refrigerated choices. Frozen plant-based meats are convenient and have a longer shelf life, making them great for long-term storage and distribution. On the other hand, refrigerated plant-based meats offer a fresh and ready-to-eat option, perfect for consumers looking for immediate consumption choices.

  • By End-user

By End-user plant-based meat market serves both retail consumers and the HoReCa (Hotel/Restaurant/Café) sector. Retail channels include supermarkets, specialty stores, and online retailers, where consumers can purchase plant-based meat products for home consumption. The HoReCa sector includes restaurants, cafés, and other foodservice establishments that incorporate plant-based meat options into their menus to cater to the growing demand for plant-based dining experiences.


U.S. Plant Based Meat market competitive landscape

Established brands like Beyond Meat, Impossible Foods, and Tofurky dominate the market with their diverse product offerings and strong distribution networks. These companies continuously invest in research and development to improve product quality, taste, and nutritional value, while also expanding their geographical reach through strategic partnerships with retailers, restaurants, and foodservice providers. Additionally, traditional meat producers such as Tyson Foods and Nestlé are entering the plant-based meat segment, intensifying competition and driving further innovation. Emerging start-ups and regional players are also making significant strides in the market, offering niche products and catering to specific consumer preferences.

Key Players:

  • Beyond Meat
  • Impossible Foods
  • Tofurky
  • Tyson Foods
  • Nestlé
  • Alpha Foods
  • Gardein
  • Lightlife Foods
  • MorningStar Farms
  • Quorn Foods
  • The Vegetarian Butcher
  • Field Roast Grain Meat Co.
  • Maple Leaf Foods
  • VBites
  • No Evil Foods


U.S. Plant Based Meat Market Recent Developments

  • Nov 2023, Beyond Meat partnered with distributor Nordic Food to launch its products in Romania, expanding accessibility through retail and foodservice sectors.
  • Aug 2023, Alpha Foods joined a collective of brands, aiming to boost growth and expansion with added resources, marking a significant milestone for the retail-successful company.


Scope of U.S. Plant Based Meat report

U.S. Plant Based Meat report segmentation



By Product

  • Sausages
  • Burgers

By Source

  • Pea
  • Wheat
  • Soy

By Type

  • Chicken
  • Beef

By Storage

  • Frozen
  • Refrigerated

By End-User

  • Retail
  • HoReCa

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • U.S. Plant Based Meat size and forecast: To identify and estimate the market size for U.S. Plant Based Meat market segmented By Product, By Source, By Type, By Storage, By End-user, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for U.S. Plant Based Meat
  • Market Influencing Factors: To find out the factors which are affecting the market of U.S. Plant Based Meat among consumers.
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

U.S. Plant Based Meat forecast period is 2024 - 2032
According to U.S. Plant Based Meat research, the market is expected to grow at a CAGR of ~ 22.70% over the next eight years.
The possible segments in U.S. Plant Based Meat are based on By Product, By Source, By Type, By Storage, By End-user, & by region.
The expected market size for U.S. Plant Based Meat is USD 8.89 billion in 2023.
The major players in the market are Beyond Meat, Impossible Foods, Tofurky, Tyson Foods, Nestle, Alpha Foods, Gardein, Lightlife Foods, MorningStar Farms, Quorn Foods, The Vegetarian Butcher, Field Roast Grain Meat Co., Maple Leaf Foods, VBites, No Evil Foods.

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