Probiotics Market

Probiotics Market Size, Share, Trends, Growth, and Industry Analysis, By Product (Probiotic Food & Beverages (Dairy Products, Non-Dairy, Cereals, Baked Food, Fermented Meat, and Dry Foods), Probiotic Dietary Supplements (Food Supplements, Nutritional Supplements, Specialty Supplements, Infant Formula, and Animal Feed), Ingredient (Bacteria and Yeast), End-use (Human Probiotics, and Animal Probiotics), Distribution Channel (Hypermarkets / Supermarkets, Pharmacies / Drugstores, Specialty Stores, Online Stores and Others), Regional Analysis and Forecast 2032.

Food & Beverages | May 2024 | Report ID: EMR00854 | Pages: 253

Global Probiotics market size was USD 72.65 billion in 2023 and the market is projected to touch USD 198.26 billion by 2032, at a CAGR of 11.80% during the forecast period.


Probiotics are live microorganisms, usually bacteria or yeasts, which are beneficial for human health, particularly for digestive and immune system functions. They are commonly found in fermented foods like yogurt, kefir, and kimchi, as well as in dietary supplements. The market for probiotics has seen significant growth in recent years due to increasing awareness of their health benefits, including improved gut health, enhanced immunity, and potential for managing certain medical conditions.

Factors such as rising health consciousness among consumers, growing demand for functional foods and beverages, and expanding research and development activities contribute to the market's expansion. Probiotic manufacturers, suppliers, distributors, and retailers are important players in the market since they serve a variety of customers, including those who have specific health issues and those who want to enhance their general well-being.

Probiotics are predicted to continue growing and innovating as our understanding of their function in health promotion evolves. This will present chances for innovative product development, strategic alliances, and globally market expansion. But obstacles including quality assurance, legal concerns, and consumer education of probiotic advantages could potentially have an impact on market dynamics.


Global Probiotics report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 72.65 billion

Projected Market Value (2032)

USD 198.26 billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Product Type, Ingredient Type, End-Use Distribution Channel, & Region.

Segments Covered

By Product Type, Ingredient Type, End-Use Distribution Channel & By Region.

Forecast Units

Value (USD Million or Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Probiotics dynamics

Increasing consumer awareness of the importance of gut health and the benefits of probiotics drives demand, particularly as individuals seek natural solutions to improve overall well-being. Additionally, the rise in chronic health conditions and digestive disorders further propels market expansion as consumers increasingly turn to probiotic-rich foods and supplements for preventive and therapeutic purposes. Moreover, the growing trend toward functional foods and beverages, coupled with advancements in probiotic technology, fosters innovation and product diversification within the market.

However, challenges such as regulatory complexities, including varying standards across regions, pose hurdles for market players seeking to navigate compliance and ensure product quality. Furthermore, intensifying competition among manufacturers and the emergence of counterfeit products underscore the importance of brand reputation and quality assurance measures. Despite these challenges, the probiotics market presents lucrative opportunities for stakeholders, including manufacturers, retailers, and investors, driven by evolving consumer preferences, expanding distribution channels, and ongoing research into the health benefits of probiotics.


Global Probiotics drivers

  • Increasing Health Consciousness

Natural and preventive healthcare solutions are in increasing popularity as individuals recognize how important it is to stay healthy. Due to their favourable effects on immunity and intestinal health, probiotics are becoming more and more popular among customers who are concerned about their health. The market for probiotics is expanding as a result of this trend, as people are looking for products that can improve their general health.

  • Expansion of Functional Foods and Beverages Sector

The rising popularity of functional foods and beverages, which offer additional health benefits beyond basic nutrition, is a significant driver for the probiotics market. Probiotics are increasingly being incorporated into a variety of food and beverage products, such as yogurt, kombucha, and even snacks, to enhance their nutritional profile and appeal to health-conscious consumers. This trend not only expands the availability of probiotic products but also creates opportunities for innovation and product differentiation within the market.



  • Regulatory Challenges

The probiotics market faces regulatory challenges due to varying standards and regulations across different regions. Ensuring compliance with these regulations can be complex and costly for manufacturers, particularly when navigating international markets. Regulatory hurdles may slow down the introduction of new products or limit market expansion in certain regions, presenting a restraint for the growth of the probiotics market.

  • Quality Control Issues

Probiotic product quality must be consistently maintained to guarantee both their efficacy and safety. But problems with quality control, like contamination, poor storage, and variable microbiological content, can erode customer trust and harm a brand's reputation. Market participants trying to satisfy customer expectations and legal requirements are constrained by the need to make large investments in production procedures, testing procedures, and supply chain management in order to address these quality control issues.



  • Rising Demand in Emerging Markets

Probiotic sales have a lot of opportunity to increase in developing countries because of rising disposable incomes, shifting dietary habits, and rising health and wellness consciousness. Demand for accessible and functional food products—like probiotics—is rising as urbanization and Westernization tendencies persist, especially in Asia-Pacific and Latin American nations. Companies in the industry can take advantage of these chances by increasing their footprint in developing nations and customizing their product lines to cater to the unique requirements and tastes of regional customers.


Segment Overview

  • By Product Types

The probiotics market includes a diverse range of product types, including probiotic food and beverages and probiotic dietary supplements. Probiotic food and beverages span various categories such as dairy products, non-dairy alternatives, cereals, baked products, fermented meats, and dry foods. These products offer consumers convenient options for incorporating probiotics into their daily diets, catering to diverse preferences and dietary restrictions.

On the other hand, probiotic dietary supplements include food supplements, nutritional supplements, specialty supplements, infant formula, and animal feed, providing concentrated doses of probiotics for targeted health benefits. These supplements appeal to individuals seeking specific health outcomes or those looking to complement their existing dietary intake with probiotic support.

  • By Ingredient Types

Yeast and bacteria are the two primary microorganisms used in probiotic products. The most often used probiotic components are bacteria, specifically strains of Bifidobacterium and Lactobacillus, which are well-known for their capacity to colonize the gut and provide health benefits. Certain probiotic formulations utilize yeasts, including Saccharomyces boulardii, which have specific medicinal characteristics and uses. Probiotic products contain both bacteria and yeast as essential ingredients, which enhances their functionality and effectiveness in supporting digestive health and general well-being.

  • By End-use

The probiotics market serves two primary end-use segments: human probiotics and animal probiotics. Human probiotics encompass products intended for consumption by humans, targeting various age groups and health needs. These products support digestive health, immunity, and overall wellness in humans through the beneficial effects of probiotic microorganisms.

In contrast, animal probiotics are formulated for animals, including livestock, pets, and aquaculture, to promote gut health, improve nutrient absorption, and enhance growth performance. As the understanding of the microbiome's importance in both human and animal health grows, the demand for probiotic products in these end-use segments continues to expand.

  • By Distribution Channels

Probiotic products are distributed to customers via a number of channels, such as pharmacies, drugstores, specialty shops, internet retailers, and hypermarkets/supermarkets. Supermarkets and hypermarkets serve mainstream customers looking for price and convenience by carrying a large assortment of probiotic products.

Probiotics are available in pharmacies and drugstores together with other healthcare supplies, which attracts customers seeking dependable referrals and expert guidance. Niche probiotic products are available at specialty retailers, appealing to people who are health-conscious and looking for high-end probiotics with specific formulas. Customers may explore and buy probiotics from online retailers with ease and accessibility while lounging in the comfort of their own homes.


Global Probiotics Overview by Region

North America and Europe are among the leading markets for probiotics, driven by strong consumer awareness of health and wellness, high disposable incomes, and a well-established market for functional foods and dietary supplements. The market in Asia-Pacific is expanding quickly because to factors such increased urbanization, growing health consciousness, and a strong fermented food culture.

Probiotic production and consumption are highest in the Asia-Pacific region in nations like China, Japan, and South Korea, which are backed by sizable customer bases that are health-conscious and strong manufacturing capacities. Probiotics are becoming more and more popular across Latin America, the Middle East, and Africa as a result of rising disposable incomes, urbanization, and a trend toward better living.



Global Probiotics market competitive landscape

Leading companies such as Danone, Nestlé, Yakult Honsha, and Chr. Hansen Holding A/S dominate the global market with their extensive product portfolios, robust distribution networks, and strong brand recognition. These players invest significantly in research and development to innovate new probiotic strains, formulations, and delivery systems, aiming to meet evolving consumer demands for effective and convenient probiotic products.

Market participants also frequently use strategic alliances, mergers, and acquisitions as a means of increasing their market share, improving their product offerings, and gaining an advantage over competitors. Additionally, newcomers and developing firms are joining the probiotics market with creative ideas and specialized products, escalating competition and spurring additional innovation in the sector. Companies are concentrating on addressing consumer concerns about product quality, efficacy, and safety as the probiotics market continues to change. They are also negotiating regulatory challenges and market dynamics to sustain growth and competitive positioning.

Key Players:

  • Nestle S.A.
  • General Mills, Inc.
  • Danone
  • DuPont De Nemours, Inc.
  • Arla Foods
  • Kerry Group plc
  • Chr. Hansen Holding A/S
  • Yakult Honsha Co., Ltd.
  • Mother Dairy Fruit & Vegetable Pvt. Ltd.
  • Lifeway Foods Inc.
  • Lallemand Inc.
  • Probi AB
  • BioGaia
  • i-Health, Inc.  


Global Probiotics Recent Developments

  • Feb 2024, Evogene Ltd. a leading computational biology firm aiming to transform life-science product development across various sectors, has partnered with Verb Biotics LLC., a company dedicated to enhancing human health through microbiome health ingredients. Together, they've initiated a collaboration to develop new strains of probiotic bacteria. These strains will be engineered to produce abundant quantities of microbial metabolites, contributing to improved human health and vitality. The collaboration will leverage Evogene's MicroBoost AI technology and Verb Biotics' extensive expertise in microbiome research to identify and enhance genetic pathways in microbes, unlocking the potential for novel metabolite production.
  • Dec 2023, L’Oréal has finalized its acquisition of Lactobio, a prominent probiotic and microbiome research firm headquartered in Copenhagen. This strategic move amplifies L’Oréal's two-decade-long commitment to pioneering research in the microbiome domain, enriching its understanding of skin surface microorganisms and fortifying its position as a leader in this region. Furthermore, this acquisition unlocks novel scientific avenues, such as harnessing Lactobio's expertise in microbiome studies and substantial intellectual property assets to create innovative cosmetic solutions utilizing live bacteria, ensuring both safety and efficacy.


Scope of global Probiotics report

Global Probiotics report segmentation



By Product Types

  • Probiotic Food & Beverages (Dairy Products, Non-Dairy Products, Cereals, Baked Food, Fermented Meat, and Dry Foods)
  • Probiotic Dietary Supplements (Food Supplements, Nutritional Supplements, Specialty Supplements, Infant Formula and Animal Feed)

By Ingredient Types

  • Bacteria
  • Yeast

By End-use

  • Human Probiotics
  • Animal Probiotics

By Distribution Channels

  • Hypermarkets / Supermarkets
  • Pharmacies / Drugstores
  • Specialty Stores
  • Online Stores
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Probiotics size and forecast: To identify and estimate the market size for global Probiotics market segmented By Product Type, Ingredient Type, End-Use Distribution Channel, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Probiotics
  • Market Influencing Factors: To find out the factors which are affecting the market of global Probiotics among consumers.
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Probiotics forecast period is 2024 - 2032.
According to global Probiotics research, the market is expected to grow at a CAGR of ~ 11.80% over the next eight years.
The possible segments in global Probiotics are based on By Product Type, Ingredient Type, End-Use Distribution Channel, & by region.
The expected market size for Global Probiotics is USD 198.26 billion in 2032.
The major players in the market are Nestle S.A., General Mills, Inc., Danone, DuPont De Nemours, Inc., Arla Foods, Kerry Group plc, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., Mother Dairy Fruit & Vegetable Pvt. Ltd., Lifeway Foods Inc., Lallemand Inc., Probi AB, BioGaia, and i-Health, Inc.

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