Squash and Cordial Drinks Market

Squash and Cordial Drinks Market Size, Share, Trends, Growth, and Industry Analysis, By Type (Fruit Cordials (Orange, Strawberry, Mango, Others), Vegetable Cordials, Herbs and Spices Cordials), By Application (Food Service, Retailer), By Distribution Channel (Departmental Stores, Supermarkets/Hypermarkets, Online Retail), Regional Analysis and Forecast 2032.

Food & Beverages | April 2024 | Report ID: EMR00772 | Pages: 256

Global Squash and Cordial Drinks market is predicted to reach approximately USD 1272.99 million by 2032, at a CAGR of 4.27% from 2024 to 2032.


The global market for squash and cordial drinks refers to beverages that are usually created by mixing a concentrated syrup with water to make a tasty drink. Squash and cordial drinks are available in a range of flavours, from classic ones like orange and lemon to unique options like passion fruit and elderflower. These drinks are loved by people of all ages because they are convenient, inexpensive, and versatile. They can be enjoyed on their own or mixed with soda water or fruit juice to make personalized drinks that suit different tastes. In recent years, the market for squash and cordial drinks has been steadily growing due to changes in consumer lifestyles, a rising demand for non-alcoholic beverages, and the introduction of innovative products by manufacturers.

The global squash and cordial drinks market is experiencing growth due to the increasing desire for healthier beverage options. Consumers are becoming more health-conscious and are looking for drinks that contain less sugar, artificial additives, and preservatives. To meet this demand, manufacturers in the industry are now creating products with natural ingredients, reduced sugar levels, and no artificial flavours or colours.

Furthermore, the convenience and affordability of squash and cordial drinks make them a popular choice for consumers who want alternatives to carbonated soft drinks and other sugary beverages. As consumers become more aware of the benefits of staying hydrated and maintaining overall wellness, the demand for squash and cordial drinks is forecasted to grow. This trend is fuelled by the increasing number of individuals who are including these revitalizing beverages in their daily routines.


Global Squash and Cordial Drinks report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 873.80 million

Projected Market Value (2032)

USD 1272.99 million

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Type, By Application, By Distribution Channel, & Region.

Segments Covered

By Type, By Application, By Distribution Channel, & By Region.

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Squash and Cordial Drinks dynamics

The market for squash and cordial beverages is strongly impacted by different elements that stimulate interest, influence consumer choices, and affect industry patterns. A key factor is the changing lifestyle of consumers, which now emphasizes health and well-being more than ever. With a greater awareness of health, consumers are seeking beverages that provide nutritional value, including low sugar, natural components, and beneficial additives like vitamins and antioxidants. This shift in consumer tastes is leading companies in the squash and cordial drinks industry to adapt and enhance their offerings to align with the evolving preferences of their customers.

The beverage industry is experiencing increased competition between manufacturers, particularly in the squash and cordial drinks sector as well as the wider non-alcoholic beverage market. As more choices become available to consumers, companies are working hard to make their products stand out by creating distinctive flavours, innovative packaging, strategic marketing, and diverse distribution methods.

Furthermore, advancements in technology related to production and packaging are allowing companies to improve product quality, prolong shelf life, and lower manufacturing expenses. The squash and cordial drinks market is experiencing a surge in innovation and product variety as companies strive to outperform their competition and secure a larger market share. These market trends are propelling growth, encouraging creativity, and influencing the future direction of the global squash and cordial drinks market.


Global Squash and Cordial Drinks drivers

  • Health and Wellness Trends

One of the main reasons behind the growth of the squash and cordial drinks market is the rising focus on health and wellness by consumers. With more people becoming health-conscious, there is a noticeable increase in the demand for drinks that provide a healthier alternative to the usual sugary options. Squash and cordial drinks that contain less sugar, natural ingredients, and no artificial additives are seen as a better choice by customers. This shift in consumer preferences is pushing manufacturers to create and introduce products that meet the needs of health-conscious individuals, ultimately leading to the expansion of the squash and cordial drinks market.

  • Diversification and Innovation

One reason driving the market growth is the emphasis on product diversity and creativity among manufacturers. To remain competitive and attract more customers, companies are constantly launching new flavours, formulas, and packaging styles. Innovative use of ingredients, like adding unusual fruits or plant extracts, and providing choices such as sugar-free versions or functional drinks with extra vitamins or electrolytes, are piquing consumer curiosity and broadening the customer base for squash and cordial beverages. Additionally, advancements in manufacturing processes and packaging technologies enable companies to improve product quality, extend shelf life, and reduce production costs, further fuelling market growth.



  • Health Concerns and Regulations

Even though more people are looking for healthier drink choices, the market for squash and cordial drinks is struggling due to health worries and regulations. There is now a closer look at the amount of sugar, artificial substances, and other components in these drinks, which has resulted in new rules to encourage healthier drink options. Meeting these stricter regulations and addressing consumer worries about ingredients and nutrition could be tough for companies and can hold back the market's growth.

  • Competition from Alternative Beverages

One challenge facing the market is the rising competition from various alternative beverages such as ready-to-drink teas, flavoured waters, and functional drinks. With consumers looking for more variety and trying out different beverage options, companies in the squash and cordial drinks industry are competing against a wide array of alternatives that provide similar flavours or health benefits. This competition becomes more intense as beverage companies come up with new products to lure in consumers, resulting in a saturated market and downward pressure on prices.



  • Focus on E-Commerce and Direct-to-Consumer Channels

One of the key factors driving growth in the market is the rise in popularity of e-commerce and direct-to-consumer (DTC) channels. As online shopping platforms become more widespread and direct-to-consumer sales become a prominent trend, beverage companies have the chance to expand their reach beyond traditional retail channels.

By focusing on online marketing, e-commerce platforms, and DTC strategies, manufacturers can boost brand visibility, make their products more accessible, and build direct connections with consumers. This creates opportunities for market expansion and increased customer engagement.


Segment Overview

  • By Type

By types of cordial drinks segmented into, Fruit cordials, like orange, strawberry, mango, and others, are a popular segment in the market. These fruity cordials provide refreshing options for consumers who enjoy natural and fruity beverages. Vegetable cordials, with flavours like cucumber or carrot, offer a unique twist for health-conscious consumers looking for innovative and nutritious drink options. Meanwhile, herbs and spices cordials cater to those seeking more complex and aromatic flavors, with options like mint, ginger, or cinnamon. This segmentation allows manufacturers to offer a wide range of cordial options to meet different taste preferences and dietary needs.

  • By Application

By application market is segmented into, food service and retail. In the food service segment, cordial drinks are supplied to restaurants, cafes, bars, and other hospitality establishments. These establishments use cordials in a variety of beverages, cocktails, and culinary applications to add flavour and variety to their menu offerings. On the other hand, the retail segment involves the distribution of cordial drinks through supermarkets, convenience stores, and specialty beverage shops. Consumers buy cordials for home use, allowing retailers to cater to a wide range of tastes and preferences while offering convenient packaged formats.

  • By Distribution Channel

By distribution channels market is segmented into, Departmental stores sell cordial drinks in physical stores, along with other groceries. Supermarkets and hypermarkets offer a greater variety of cordial brands and flavours, making shopping more convenient and competitive. Online retail is also becoming more popular, allowing consumers to buy cordial drinks through e-commerce websites and specialty online stores. This channel offers convenience, accessibility, and a wide range of choices, meeting the evolving shopping habits and preferences of consumers for online shopping. Segmentation by distribution channel allows manufacturers to connect with consumers through different retail formats, expanding market coverage and accessibility.


Global Squash and Cordial Drinks Overview by Region

In regions like North America and Europe, people are increasingly wanting high-quality, natural drinks. This is leading to a rise in popularity of fruit-based cordials with less sugar and unique flavours. Food service businesses and specialty stores in these areas offer a wide variety of cordials for customers who appreciate quality choices. On the other hand, countries in Asia Pacific and Latin America that are developing quickly are seeing more people moving to cities, earning higher incomes, and changing their lifestyles.

Because of this, the market for squash and cordial drinks is growing in these regions. In these areas, people are increasingly interested in easy and inexpensive drink choices, leading to a higher need for both classic and new cordial flavours. Moreover, online shopping is becoming more popular everywhere, giving customers more options for cordial products. However, taste preferences, cultural factors, and regulations vary by region, so targeted marketing and products are needed to break into and do well in each market sector. In general, the regional outlook shows the ever-changing squash and cordial beverages market, with chances for development and expansion in various locations.



Global Squash and Cordial Drinks market competitive landscape

In the squash and cordial drinks market, there is stiff competition between big global companies like Coca-Cola, PepsiCo, and Britvic, and smaller regional players all trying to grab a piece of the market. The major players use their financial resources and marketing prowess to launch new flavours, invest in innovation, and enter new markets, giving them an edge over their competitors.

Additionally, there is a growing trend of niche and artisanal producers catering to specific consumer preferences for natural ingredients, unique flavours, and premium offerings. These smaller players often focus on quality, authenticity, and sustainability to differentiate themselves in the market and appeal to discerning consumers. Furthermore, the competitive landscape is evolving with the emergence of private label brands offered by retailers, which provide consumers with affordable alternatives and further intensify competition within the market.  

Key Players:

  • Coca-Cola Company
  • PepsiCo Inc.
  • Britvic plc
  • Nichols plc
  • AG Barr plc
  • Robinsons
  • Del Monte Foods Inc.
  • Suntory Holdings Limited
  • Nestlé S.A.
  • The Kraft Heinz Company
  • Unilever PLC
  • Dr Pepper Snapple Group
  • Keurig Dr Pepper Inc.
  • Danone S.A.
  • The Hershey Company


Scope of global Squash and Cordial Drinks report

Global Squash and Cordial Drinks report segmentation



By Type

  • Fruit Cordials (Orange, Strawberry, Mango, Others (specify)
  • Vegetable Cordials
  • Herbs and Spices Cordials

By Application

  • Food Service
  • Retailer

By Distribution Channel

  • Departmental Stores
  • Supermarkets/Hypermarkets
  • Online Retail

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Squash and Cordial Drinks size and forecast: To identify and estimate the market size for global Squash and Cordial Drinks market segmented By Type, By Application, By Distribution Channel, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Squash and Cordial Drinks
  • Market Influencing Factors: To find out the factors which are affecting the market of global Squash and Cordial Drinks among consumers.
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Squash and Cordial Drinks forecast period is 2024 - 2032.
According to global Squash and Cordial Drinks research, the market is expected to grow at a CAGR of ~ 4.27% over the next eight years.
The possible segments in global Squash and Cordial Drinks are based on By Type, By Application, By Distribution Channel, & by region.
The expected market size for Global Squash and Cordial Drinks is USD 873.80 million in 2023.
The major players in the market are Coca-Cola Company, PepsiCo Inc., Britvic plc, Nichols plc, AG Barr plc, Robinsons, Del Monte Foods Inc., Suntory Holdings Limited, Nestle S.A., The Kraft Heinz Company, Unilever PLC, Dr Pepper Snapple Group, Keurig Dr Pepper Inc., Danone S.A., The Hershey Company.

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