Scooter Market

Global Scooter Market Research Report: By Product Type (Electric Scooter, Normal Scooter), By Electric Scooter Type (Conventional Electric Scooter, Swappable Electric Scooter), and Region (North America, Europe, Asia-Pacific, and Rest of the World) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032.

Automobile & Transportation | December 2023 | Report ID: EMR00355 | Pages: 301

The global scooter market was valued at USD 72.50 billion in 2023 and is estimated to reach approximately USD 126.85 billion by 2032, at a CAGR of 6.4% from 2024 to 2032.


The scooter market has undergone a remarkable metamorphosis, evolving from a basic means of transportation to a representation of sustainable urban mobility. Scooters were first introduced as a reasonably priced and effective mode of transportation, and by the middle of the 20th century, they were becoming more and more popular among those looking for easy ways to get around the city. Technology progressed over time to change these basic cars into a wide range of choices, including electric versions that fit in with environmental tendencies. The emphasis on lowering carbon footprints and the spike in demand for eco-friendly substitutes are mostly to blame for the market expansion that has occurred in recent years. Because they are so simple to use and emit no emissions, electric scooters in particular have become very popular. Recognizing this shift in consumer tastes, companies have saturated the market with cutting-edge designs, longer-lasting batteries, and upgraded functions to appeal to a wide range of users, from enthusiasts looking for leisurely rides to daily commuters. The growth of the scooter market has also been greatly aided by the sharing economy, since many cities throughout the world have adopted scooter-sharing systems. In addition to offering practical mobility options, this trend has boosted the business by introducing a wider audience to the benefits and usefulness of scooters. The market for scooters is set up for future innovation and expansion as demand for eco-friendly and effective forms of transportation grows, developing to meet the changing demands of contemporary urban lives.





Report Attribute


Estimated Market Value (2023)

72.50 Bn

Projected Market Value (2032)

126.85 Bn

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Product Type, By Electric Scooter Type, & Region

Segments Covered

By Product Type, By Electric Scooter Type, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Scooter Market Dynamics

Technological developments, especially in the area of electric mobility, have changed the game and pushed the market's trend toward environmentally friendly products. The demand for electric scooters has increased due to growing awareness of sustainability, which has led to manufacturers investing extensively in R&D to enhance battery life, performance, and overall user experience. Scooters are also a good option for commuters due to urbanization and the demand for effective last-mile transportation options. They are attractive in crowded urban settings due to their small size, portability, and simplicity of usage. The market has undergone additional transformation with the introduction of scooter-sharing services, which provide an affordable and practical substitute for short-distance transportation. The trend towards shared mobility has prompted cooperation between scooter producers and sharing services to create strong, long-lasting, and low-maintenance automobiles that can tolerate heavy usage. The market is very competitive, with both long-standing competitors and newcomers fighting for market share. Businesses are trying to set themselves apart with creative designs, astute connection features, and affordable prices. The market dynamics are also greatly impacted by government rules and policies concerning safety standards and usage in public locations, which in turn affect customer trust and acceptance. The scooter market's future depends on ongoing innovation, flexible regulations, and satisfying shifting customer demands in a city that is always changing.


Global Scooter Market Drivers

  • Sustainability and Eco-consciousness

The need for sustainable forms of transportation has increased due to growing environmental consciousness and worries about carbon emissions. Due to their emission-free operation, electric scooters have become a very attractive option, appealing to consumers who are environmentally conscious and looking for more environmentally friendly options. This development reflects a fundamental shift in social values toward giving priority to eco-friendly solutions, rather than merely being a trend. Due to their lower environmental effect when compared to conventional gasoline-powered cars and ability to reduce pollution in urban areas, electric scooters are becoming more and more popular among consumers. Additionally, in response, scooter manufacturers are spending a lot of money on R&D in an effort to improve sustainability features and battery efficiency. The industry is under pressure to adopt eco-friendly practices and innovate towards a more environmentally responsible future due to the convergence of consumer consciousness and technical innovation, which has made sustainability a driving force.

  • Urbanization and Last-Mile Mobility

Practical, space-efficient transportation is becoming more and more necessary as cities grow and people move into them. Scooters have become a suitable solution for the difficulties associated with maneuvering through crowded urban areas. They are perfect for short-distance travel because of their small size, mobility, and simplicity of usage, especially when going somewhere that are difficult to get to with larger cars or public transit alone. Scooters are becoming more and more appealing as environmentally friendly alternatives as a result of the growing emphasis on sustainability in urban planning, which is in line with local efforts to lessen carbon emissions and traffic congestion. Scooters are now necessary urban tools rather than just leisure vehicles thanks to the move toward last-mile mobility. Scooters are a desirable option for commuters who are looking for quick and easy ways to get from public transportation hubs to their ultimate destinations. Businesses that provide scooter-sharing services have capitalised on this need by targeting city people looking for flexible, affordable transportation options. As a result, the market for scooters is growing, driven by how cities are changing and how sustainability, practicality, and ease of use come together to solve the problems of contemporary city living.



  • Supply Chain Disruptions

Global supply lines are susceptible to a number of calamities, including as natural disasters, geopolitical unrest, or unforeseen occurrences like the COVID-19 epidemic. These chains are crucial for acquiring parts and manufacturing scooters. These hiccups frequently result in shortages of vital supplies or parts, delaying manufacturing and affecting the number of scooters on the market. Furthermore, the industry may be vulnerable to hazards related to trade disputes or geopolitical conflicts if it depends on a particular region for its manufacturing facilities or raw supplies. The smooth flow of components, for example, might be disrupted by changes in commodity prices, tariffs, or import and export restrictions, which can delay production schedules and raise operating expenses. This consequently impacts scooter accessibility and affordability for scooter makers as well as end users. These interruptions are partly caused by the intricacy of the supply chain. Managing a number of suppliers in different places increases the system's susceptibility to disruptions from things like labor shortages, faulty quality control, and delays in transportation.

  • Regulatory Barriers

Rigid laws or vague policies for the use of scooters, safety requirements, and the construction of infrastructure can stifle innovation and market expansion. Manufacturers frequently face compliance problems as a result of inconsistent or complex rules across several areas or nations, which hinders the smooth launch and extension of scooter goods. Even though safety laws are essential for user protection, they can occasionally be viewed as onerous, particularly if they are overly rigorous or inconsistent across different jurisdictions. This could hinder the introduction of new scooter models into the market and affect consumer acceptance and trust because of worries about safety standard compliance. Regulations pertaining to infrastructure, such as parking laws, zoning laws, or bans on riding in particular locations, also have an impact on how practical and widely used scooters are. Scooters can be more convenient and have a larger market potential if there is adequate infrastructure development for charging stations and lanes that are specifically designed for micromobility, especially in metropolitan areas. To overcome these regulatory obstacles, industry players and legislators must work together to create uniform, unambiguous norms that strike a balance between accessibility, sustainability, and safety.



  • Rapid Urbanization

The need for quick, adaptable, and small-sized forms of transportation is growing as cities expand. Scooters show up as the right answer because they are designed to handle crowded streets and meet the short-distance transportation needs of city inhabitants. They are a desirable last-mile option because of their agility and compact size, which allow them to easily bridge gaps between public transportation hubs and final destinations. Furthermore, scooters present a strong environmentally beneficial substitute for conventional cars in metropolitan areas that prioritize sustainability and traffic reduction, supporting policies that strive to reduce emissions. This is in line with the expanding trend of environmentally concerned consumers looking for more eco-friendly modes of transportation. Growing urban populations also create opportunities for novel business models that satisfy the demand for affordable and easily accessible mobility options, including scooter-sharing services. Public-private partnerships can be formed through collaborations between scooter businesses and municipalities to include these services into urban transit networks, which will improve the transportation ecosystem as a whole.

  • Technological Innovation

Technological developments in battery efficiency, smart connection, and safety features provide manufacturers enormous opportunities to transform scooter designs and improve both performance and user experience. Consumer issues can be addressed by extending scooter range, reducing range anxiety, and speeding up charging times thanks to advancements in battery technology. Furthermore, improved user convenience, fleet management, and security are made possible by the incorporation of smart connection technologies like GPS, mobile app integration, and Internet of Things capabilities. These advancements promote a smooth and customized user experience by allowing users to obtain real-time data, plan itineraries, and even remotely monitor their scooters. Innovations in safety, such as enhanced stability controls, better braking systems, and collision warning systems, not only increase rider safety but also foster confidence and trust in prospective customers, broadening their appeal.The scooter market is also moving toward a more efficient, secure, and user-focused future as a result of the introduction of cutting-edge technologies like artificial intelligence (AI) and machine learning in scooter design and operation. These technologies also offer prospects for predictive maintenance, adaptive performance, and tailored services.


Segment Overview

By Product Type

Based on product type, the global scooter market is divided into electric scooter, normal scooter. The normal scooter category dominates the market with the largest revenue share in 2023. Regular scooters, sometimes referred to as gasoline or petrol scooters, run on gasoline-fueled internal combustion engines. These scooters have been in existence for many years, and during that time, they have experienced numerous design and technology changes. They are frequently utilized for leisure, commuting, and personal transportation. Scooters that run on gasoline have a variety of engine sizes; from small displacement engines ideal for city commuting to larger engines for interstate cruising.  Rechargeable batteries power the electric motors that drive electric scooters. Because they have no tailpipe emissions and are therefore environmentally benign, they have become incredibly popular. These scooters are viewed as a more environmentally friendly option to conventional gasoline-powered cars and help promote sustainable transportation.


By Electric Scooter Type

Based on the electric scooter type, the global scooter market is categorized into conventional electric scooter, swappable electric scooter. The conventional electric scooter category leads the global scooter market with the largest revenue share in 2023. Typical electric scooters with integrated and fixed battery systems are referred to as conventional electric scooters. The batteries that power these scooters are integrated and can be charged directly via a charging connector. These batteries are built into the scooter's frame or chassis, making it difficult for users to remove them. Conventional electric scooters typically have a limited amount of range between charges and need to be near charging stations in order to recharge their batteries.  Electric scooters that are swappable come with easily detachable batteries that can be used for charging. The battery compartments on these scooters enable fleet operators or users to replace empty batteries with fully charged ones.


Global Scooter Market Overview by Region

The global scooter market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific emerged as the leading region, capturing the largest market share in 2023. Transportation choices have been greatly impacted by urbanization, population growth, and rapid economic development in this region, which includes countries with different economies such as China, India, and Southeast Asia. The dense population density of the Asia-Pacific region is one of the main factors propelling the scooter market in that region. Scooters are a popular choice for getting across congested streets and delivering effective last-mile connectivity because cities in nations like China and India struggle with traffic and space constraints. The cost-effectiveness of scooters in comparison to larger cars is another factor supporting this trend and meeting the needs of a consumer base that is budget careful. Furthermore, Asia-Pacific has led the way in accepting electric vehicles. Electric scooter adoption has increased due to government programs supporting sustainable mobility and the region's growing environmental concerns. This region's countries have made significant infrastructural expenditures for electric vehicles, encouraging manufacturers and users to switch to greener, more energy-efficient forms of transportation. In addition, Asia-Pacific's urban areas have witnessed a huge surge in the popularity of novel business models like scooter-sharing businesses. Businesses providing these services have benefited from the tech-savvy populace in the area by promoting an easy, on-demand mobility culture. The Asia-Pacific area has become a worldwide scooter market leader due to the convergence of urbanization, environmental concern, and technical improvements. This has spurred innovation and will shape the future of urban mobility.




Global Scooter Market Competitive Landscape

In the global scooter market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global scooter market include,

  • Yadea Technology Group Co., Ltd.
  • Ninebot Ltd
  • Bird Rides, Inc.
  • Spin; GOTRAX
  • Razor USA LLC.
  • Uber Technologies Inc.
  • OKAI Inc, and various others.


Global Scooter Market Recent Developments

  • In February 2023, One of the top producers of electric cars (EVs), Ola Electric, unveiled a new range of e-scooters called the Ola S1 Air. It is anticipated that three different scooter models will be available in this category: 2KWh, 3KWh, and 4KWh.
  • In January 2023, The Yadea Keeness VFD was unveiled by Yadea Technology Group Co. Ltd. during the 2013 Consumer Electronics Show (CES) in Las Vegas, Nevada. The Keeness VFD variant has a top speed of 100 km/h and can accelerate from 0 to 50 km/h in less than 4 seconds thanks to a 10KW mid-mounted high-performance motor.
  • In August 2022, In order to sell and market Segway goods in India, HUSE and SEGWAY INC. forged a strategic agreement. Both businesses developed a specific electric micro-mobility solution for the Indian market through the cooperation.


Scope of the Global Scooter Market Report

Scooter Market Report Segmentation



By Product Type

  • Electric Scooter
  • Normal Scooter

By Electric Scooter Type

  • Conventional Electric Scooter
  • Swappable Electric Scooter


By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Scooter Market Size and Forecast: To identify and estimate the market size for the global scooter market segmented by product type, by electric scooter type, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of scooter between 2019 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global scooter market
  • Market Influencing Factors: To find out the factors which are affecting the sales of scooter among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global scooter market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Raw Material Suppliers
  • Industry Professionals
  • Urban Planners and City Administrators
  • Retailers, Wholesalers, and Distributors
  • Governments, Associations, and Industrial Bodies
  • Investors and Trade Experts


Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

The growth of the Scooter Market is propelled by factors such as increasing urbanization, a focus on sustainable and eco-friendly transportation, rising fuel prices, and the convenience of maneuvering through congested city traffic.
Key trends in the Scooter Market include the growing popularity of electric scooters, the emergence of shared mobility services, integration of smart technologies such as connectivity and GPS, and the development of lightweight and foldable scooter designs for enhanced portability.
Challenges in the Scooter Market include concerns about safety, the need for robust charging infrastructure for electric scooters, regulatory uncertainties in some regions, and addressing issues related to parking and traffic regulations.
Asia-Pacific held the largest share in 2023.
The major players operating in the global scooter market include Yadea Technology Group Co., Ltd.; Ninebot Ltd; NEUTRON HOLDINGS, INC.; Bird Rides, Inc.; Spin; GOTRAX; SEGWAY INC.; Razor USA LLC.; Uber Technologies Inc.; OKAI Inc, and various others.

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