Packaged Muesli Product Market

Packaged Muesli Product Market Size, Share, Trends, Growth, and Industry Analysis, By Type (Bars, Cereals, Others), By Application (Convenience Stores, Supermarket, Others), Regional Analysis and Forecast 2032.

Food & Beverages | April 2024 | Report ID: EMR00758 | Pages: 260

Global Packaged Muesli Product market size was USD 18.60 billion in 2023 and the market is projected to touch USD 27.64 billion by 2032, at a CAGR of 4.5% during the forecast period.


Muesli is a breakfast cereal made from rolled oats, grains, nuts, seeds, and dried fruits, commonly eaten with milk, yogurt, or fruit juice. The Packaged Muesli Products market includes the global production, distribution, and sale of packaged muesli products. Packaged muesli products provide a convenient and ready-to-eat choice for consumers looking for a wholesome and nutritious breakfast or snack. As awareness of the significance of a well-rounded diet increases and busy lifestyles drive the need for fast and nutritious meal options, the market for packaged muesli products has been steadily expanding.

Recently, the Global Packaged Muesli Products market has seen a big growth due to a few reasons. People are becoming more health-conscious and are looking for natural and healthy ingredients, which has increased the popularity of muesli products as a nutritious breakfast choice. Packaged muesli is also convenient and easy to take with you, making it a great option for busy people who want a quick and healthy meal on the go.

There are many different flavours available, like gluten-free, organic, and low-sugar options, to cater to different dietary needs and preferences, which is contributing to the market's growth. Manufacturers are constantly coming up with new products to meet consumer demands, which is leading to the continuous growth of the Global Packaged Muesli Products market. The rise in popularity of sustainable packaging in the food industry has resulted in muesli products being packaged in recyclable materials, appealing to environmentally conscious consumers. Companies are also focusing on improving the nutritional value and taste of packaged muesli while also addressing sustainability issues, which is expected to drive further growth and innovation in the market. This presents profitable opportunities for both existing businesses and newcomers.


Global Packaged Muesli Product report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 18.60 Billion

Projected Market Value (2032)

USD 27.64 Billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Type, By Application, & Region.

Segments Covered

By Type, By Application, & By Region.

Forecast Units

Value (USD Million or Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Packaged Muesli Product dynamics

The Packaged Muesli Products market is influenced by different factors. A key factor is the rising focus on health and wellness among consumers, which drives the demand for healthy breakfast options. Packaged muesli products are seen as a nutritious choice because of their fibre-rich ingredients like whole grains, nuts, and seeds. These elements promote better digestion, sustained energy, and overall health. Moreover, the convenience of packaged muesli attracts busy people looking for fast and healthy meal options, contributing to market expansion.

In addition, shifts in dietary habits and lifestyles are influencing the market trends. Due to growing worries about obesity, diabetes, and other health problems linked to lifestyle choices, people are leaning towards healthier food options like muesli. Muesli's flexibility enables customization based on dietary needs and preferences, like gluten-free, organic, or low-sugar varieties, appealing to a wider range of consumers. Additionally, the rise of online shopping and e-commerce sites has made packaged muesli products more readily available to global consumers, aiding in the growth of the market. However, challenges such as intense competition, fluctuating raw material prices, and regulatory constraints regarding labelling and nutritional claims pose hurdles to market players.


Global Packaged Muesli Product drivers

  • Increasing Health Consciousness

A key factor driving the growth of the Packaged Muesli Products market is the increasing focus on health and wellness by consumers. With a growing concern for lifestyle-related illnesses and obesity, more people are opting for healthier eating choices. Packaged muesli products are seen as a wholesome breakfast option because of their rich fibre content, whole grains, nuts, and seeds.

Customers are actively searching for products that provide nutritional value and promote their overall health, leading to a rising demand for muesli products. Moreover, the incorporation of natural ingredients and superfoods in muesli recipes enhances their appeal to health-conscious individuals, thereby boosting market expansion.

  • Convenience and Portability

Packaged muesli products are becoming increasingly popular due to their convenience. In our busy lives, many people are looking for quick and easy meal options that don't require a lot of prep time. Packaged muesli is a great breakfast choice because it can be easily stored, transported, and eaten on the run. Whether you're a busy professional on your way to work or a student rushing to class, packaged muesli is a hassle-free way to start your day. The availability of single-serve and portion-controlled packaging options further enhances the convenience appeal of muesli products, catering to the needs of modern consumers seeking grab-and-go options.



  • Competition from Alternatives

Even though packaged muesli products are becoming more popular, they are facing tough competition from other breakfast options like cereal bars, granola bars, and ready-to-eat cereals. These alternatives provide similar nutrition and convenience, making it harder for the muesli market to grow. Traditional breakfast choices such as bread, pastries, and cereal flakes are still preferred by many consumers, which hinders the market expansion of packaged muesli products.

  • Price Sensitivity

Consumers' sensitivity to prices is a factor that affects the Packaged Muesli Products market. Packaged muesli is often seen as a high-quality product because of its health benefits and top-notch ingredients. However, some consumers are worried about the cost and affordability of muesli. The higher prices of muesli products compared to more traditional breakfast options can discourage price-conscious consumers from buying them regularly. Additionally, economic instability and changes in disposable incomes can influence consumer buying behaviour, causing fluctuations in the demand for muesli products.



  • Product Innovation and Diversification

Introducing new and diverse products can help companies stand out and attract more customers. By offering unique flavours, ingredients, and formulas, they can cater to a variety of tastes and dietary needs. Companies can also target niche markets, like organic, gluten-free, or vegan muesli options, to gain a competitive advantage. Expanding product lines to include muesli-based snacks, dessert toppings, and baking ingredients can help businesses reach more customers and boost growth in the Packaged Muesli Products market.


Segment Overview

  • By Type

By Type, Packaged muesli products are segmented into, bars, cereals, and others. Muesli bars are convenient snacks made from a blend of oats, grains, nuts, seeds, and dried fruits bound together with honey or syrup. They offer a portable and easy-to-eat option compared to traditional muesli cereals, appealing to busy individuals looking for a quick and nutritious snack. In contrast, muesli cereals are loose or pre-packaged mixtures of oats, grains, nuts, seeds, and dried fruits usually enjoyed with milk, yogurt, or fruit juice. These cereals offer a flexible breakfast choice that can be tailored to personal tastes and dietary needs. The 'others' group includes creative muesli items like muesli cookies, muesli bites, and muesli clusters, giving customers a range of options in terms of formats and flavours.

  • By Application

By Application, Packaged Muesli Products are segmented into, convenience stores, supermarkets, and others. Convenience stores are a convenient option for consumers to buy muesli products when they are on the move. The small size and individual serving options of many muesli items make them ideal for display and sale in convenience stores. On the other hand, supermarkets have a larger selection of packaged muesli products to cater to various consumer preferences and dietary requirements. With more shelf space and promotional displays, supermarkets give brands more chances to showcase their products and draw in consumers. The "others" category includes alternative distribution channels such as online retail platforms, specialty health food stores, and direct-to-consumer channels. These channels offer additional avenues for consumers to access packaged muesli products, providing convenience and accessibility to a broader audience.


Global Packaged Muesli Product Overview by Region

In North America, the demand is driven by health-conscious individuals looking for quick and nutritious breakfast options. The region's love for convenient meals and snacking has increased the popularity of muesli bars and cereals, especially among busy professionals and health-conscious consumers. Established brands and a strong retail network also play a role in market growth. In Europe, muesli products are already popular as a healthy breakfast choice, reflecting a strong focus on health and wellness, as well as a preference for natural and organic foods.

The diverse consumer preferences in the region have sparked the introduction of a variety of muesli products to meet different dietary needs. The trend towards sustainable packaging and transparent ingredients also resonates with consumers looking for environmentally friendly options. In the Asia-Pacific region, urbanization, lifestyle changes, and higher incomes are fuelling the demand for packaged muesli. China, India, and Japan offer promising growth potential for companies due to the increasing focus on health and shifting dietary patterns towards Western influences. In addition, the growth of modern retail outlets and online shopping sites has made packaged muesli items readily available to customers in both urban and rural regions.



Global Packaged Muesli Product market competitive landscape

Leading companies such as Kellogg Company, General Mills Inc., and Nestlé S.A. dominate the market with their wide range of muesli products and strong brand recognition. These companies leverage their extensive distribution networks and marketing capabilities to maintain their competitive edge. Additionally, they invest in research and development to introduce new flavours, ingredients, and packaging formats to meet evolving consumer preferences and market trends.

Emerging players, including smaller brands and start-ups, focus on niche segments such as organic, gluten-free, or vegan muesli products to differentiate themselves and attract health-conscious consumers. Moreover, strategic partnerships with retailers and online platforms enable these players to enhance their market visibility and reach new customer segments.

Key Players:

  • Kellogg Company
  • General Mills Inc.
  • Nestlé S.A.
  • Quaker Oats Company Inc.
  • Post Holdings Inc.
  • Weetabix Limited
  • Alara Wholefoods Ltd.
  • Familia AG
  • Bagrry's India Ltd.
  • Bob's Red Mill Natural Foods Inc.
  • The Jordans & Ryvita Company Ltd.
  • Dorset Cereals Ltd.
  • Mulberry Foods Ltd.
  • Rude Health Foods Ltd.
  • Seven Sundays LLC
  • MOMA Foods Ltd.
  • Paleo Foods Co.


Global Packaged Muesli Product Recent Developments

  • Sep 2023, ChoViva introduces its newest oat muesli series without cocoa.
  • Mar 2023, Bagrrys India expands its product portfolio with the launch of "The Mighty Muesli Bars.


Scope of global Packaged Muesli Product report

Global Packaged Muesli Product report segmentation



By Type

  • Bars
  • Cereals
  • Others

By Application

  • Convenience Stores
  • Supermarket
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Packaged Muesli Product size and forecast: To identify and estimate the market size for global Packaged Muesli Product market segmented By Type, By Application, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Packaged Muesli Product
  • Market Influencing Factors: To find out the factors which are affecting the market of global Packaged Muesli Product among consumers.
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Packaged Muesli Product forecast period is 2024 - 2032.
According to global Packaged Muesli Product research, the market is expected to grow at a CAGR of ~ 4.5% over the next eight years.
The possible segments in global Packaged Muesli Product are based on By Type, By Application, & by region.
The expected market size for Global Packaged Muesli Product is USD 18.60 billion in 2023.
The major players in the market are Kellogg Company, General Mills Inc., Nestle S.A., Quaker Oats Company Inc., Post Holdings Inc., Weetabix Limited, Alara Wholefoods Ltd., Familia AG, Bagrry's India Ltd., Bob's Red Mill Natural Foods Inc., The Jordans & Ryvita Company Ltd., Dorset Cereals Ltd., Mulberry Foods Ltd., Rude Health Foods Ltd., Seven Sundays LLC, MOMA Foods Ltd., Paleo Foods Co.

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