Natural Food & Drinks Market

Global Natural Food & Drinks Market Report: By Product Type (Natural Food, and Natural Drinks), By Packaging (Paperboard, Cans and Others), By Distribution Channel (Supermarkets/Hypermarkets, Natural or Health Food Store, Convenience Stores, Online Retails and Others), and Region (North America, Europe, Asia-Pacific, Latin America, Middle-East and Africa) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032

Food & Beverages | February 2024 | Report ID: EMR00561 | Pages: 301

Global Natural Food & Drinks market is predicted to reach approximately USD 378.31 billion by 2032, at a CAGR of 9.47% from 2024 to 2032.

The global natural food and drinks market encompasses a broad range of products derived from natural sources and processed with minimal artificial additives or preservatives. This market segment has gained significant traction in recent years due to increasing consumer awareness of health and wellness, as well as concerns about the environmental and social impact of conventional food production methods. Natural food and drinks include organic produce, free-range meats, plant-based alternatives, non-GMO products, and beverages without artificial flavors or sweeteners.

The market is driven by shifting consumer preferences toward clean-label products, transparency in sourcing and production, and a desire for healthier lifestyle choices. Key drivers influencing this market include rising disposable incomes, growing urbanization, and heightened concerns about food safety and sustainability. Additionally, advancements in food technology and distribution channels have facilitated the availability and accessibility of natural food and drinks to a wider consumer base globally. Despite the considerable growth opportunities, challenges such as higher production costs, limited availability of raw materials, and regulatory constraints pose barriers to market expansion. However, innovative product formulations, strategic collaborations, and investments in sustainable practices are expected to drive continued growth in the global natural food and drinks market in the coming years.



Global Natural Food & Drinks report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 167.52 billion

Projected Market Value (2032)

USD 378.31 billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Product Type, By Packaging, Distribution Channel, & Region.

Segments Covered

By Product Type, By Packaging, Distribution Channel, & By Region.

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Natural Food & Drinks dynamics

Customer preferences are crucial, as the trend towards natural and organic products is driven by an increasing focus on sustainability, wellness, and health. Growing public awareness of the harmful effects of artificial additives and genetically modified organisms (GMOs) on the environment and human health is fuelling this trend even more. Clean-label products that are in line with these values are becoming more and more important to manufacturers and retailers as consumers demand transparency and authenticity in the food they choose. The natural food and drink industry's operational landscape is also shaped by regulatory initiatives that support environmental sustainability, food safety, and transparent labelling. Stricter adherence to standards and certifications complicates supply chains and production procedures, which affects market dynamics.

On the supply side, challenges such as sourcing organic and non-GMO ingredients, maintaining product quality and consistency, and managing production costs pose significant hurdles for industry players. Additionally, fluctuations in agricultural yields, weather patterns, and geopolitical factors impact the availability and pricing of raw materials, affecting production volumes and profitability. Market dynamics are also influenced by competitive forces, with established brands and new entrants vying for market share through product innovation, marketing strategies, and distribution channels. Strategic alliances, mergers, and acquisitions are common tactics employed by companies to enhance their market position and capitalize on emerging trends.


Global Natural Food & Drinks drivers

  • Increasing Consumer Health Consciousness

The rising awareness and emphasis on health and wellness among consumers are significant drivers of the natural food and drinks market. With growing concerns about obesity, chronic diseases, and the impact of dietary choices on overall well-being, consumers are seeking healthier alternatives to conventional processed foods. Natural food and drinks, with their minimal processing, reduced additives, and emphasis on wholesome ingredients, resonate well with health-conscious consumers. This trend is further fuelled by a desire for cleaner labels and transparent sourcing, as individuals become more proactive in understanding and scrutinizing the ingredients in their food and beverage choices. As a result, manufacturers and retailers are responding by offering a wider array of natural and organic products, catering to the evolving preferences of health-conscious consumers.

  • Environmental and Sustainability Concerns

The growing consciousness regarding environmental concerns and sustainability factors is a noteworthy factor influencing the natural food and beverage industry. Customers are growing increasingly conscious of how food production affects the environment, taking into account things like greenhouse gas emissions, water use, and soil erosion linked to conventional agriculture. Because of this, there is a rising need for ethically made, sustainably sourced food and drink options that leave as little of an environmental impact as possible. Sustainable principles are closely aligned with natural food and drink, which are often linked to organic farming practices, reduced chemical inputs, and support for local economies. By appealing to environmentally conscious consumers, businesses that use eco-friendly packaging, reduce food waste, and deploy renewable energy solutions further contribute to the market's growth.



  • Higher Production Costs

The higher production costs linked to obtaining organic and natural ingredients, putting sustainable farming practices into practice, and adhering to strict quality standards and certifications are some of the main obstacles facing the natural food and drink market. Natural and organic food production has higher labour, sourcing, and certification costs than conventional food production methods, which frequently rely on synthetic inputs and economies of scale. As a result, retail prices are higher. Some consumers, especially those with limited disposable income, may find these higher costs to be a barrier, which could restrict the market's expansion and penetration.

  • Limited Availability of Raw Materials

The limited supply of organic and non-GMO raw materials, particularly in areas with less organic agriculture or inadequate infrastructure for certification and distribution, is another barrier affecting the market for natural foods and beverages. Because of things like supply chain complexity, seasonal variability, and geographic limitations, sourcing natural and organic ingredients can be difficult. Manufacturers may face operational difficulties and be unable to scale production to meet increasing demand due to inconsistent availability and price fluctuations in raw materials. This could impede market expansion in specific regions or product categories.



  • Product Innovation and Diversification

The market for natural foods and beverages offers a wealth of chances for product diversification and innovation in response to changing consumer tastes and lifestyle trends. Manufacturers can introduce new product formulations, flavours, and packaging formats to capitalise on emerging dietary trends, such as plant-based diets, keto-friendly options, and functional beverages. Furthermore, combining superfoods, novel ingredients, and value-added features like portability, portion control, and convenience can set products apart from the competition and open up new market niches. Companies can drive market growth through continuous innovation and differentiation, capturing market share and building brand loyalty in a competitive landscape by remaining aware of consumer needs and preferences.


Segment Overview

  • By Type

Under product type, natural food encompasses a wide array of products derived from natural sources and minimally processed, including organic produce, free-range meats, plant-based alternatives, and non-GMO snacks. Natural drinks, on the other hand, include beverages such as organic juices, herbal teas, plant-based milk alternatives, and naturally flavored sparkling waters, distinguished by their clean ingredients and absence of artificial additives or preservatives.

  • By Packaging

In terms of packaging, the market offers various options to cater to consumer preferences and environmental concerns. Paperboard packaging is favored for its eco-friendly attributes, recyclability, and renewable sourcing, making it a popular choice for natural food and drinks. Cans provide convenience, portability, and protection from light and air, preserving the freshness and quality of beverages. Other packaging options may include glass bottles, pouches, and eco-friendly alternatives such as compostable materials, reflecting the industry's commitment to sustainability and reducing environmental impact throughout the product lifecycle.

  • By Distribution Channel

Regarding distribution channels, the natural food and drinks market offers multiple avenues for consumers to access products conveniently. Supermarkets and hypermarkets serve as key distribution channels, offering a wide selection of natural and organic products alongside conventional groceries, catering to mainstream consumers seeking healthier options. Natural or health food stores specialize in curating natural and organic products, providing a dedicated shopping experience for health-conscious consumers seeking premium quality and specialty items. Convenience stores offer on-the-go convenience and accessibility, stocking a selection of natural snacks, beverages, and grab-and-go options to meet consumer demand for healthier snacking alternatives. Online retailers play an increasingly significant role, offering convenience, variety, and doorstep delivery, allowing consumers to browse and purchase natural food and drinks from the comfort of their homes.


Global Natural Food & Drinks Overview by Region

In North America, the market is characterized by a mature and well-established ecosystem, driven by a strong consumer demand for organic and natural products, supported by robust distribution channels and regulatory standards. The region's affluent consumer base, health-conscious lifestyle trends, and growing awareness of environmental sustainability contribute to the market's growth and innovation, with a wide range of natural food and drinks available across retail outlets and online platforms. In Europe, there is a similar trend towards organic and natural products, fueled by stringent regulatory standards, consumer preferences for locally sourced ingredients, and increasing concerns about food safety and environmental impact. The region boasts a thriving organic farming sector, with a strong emphasis on certification, traceability, and ethical sourcing practices, driving consumer confidence and market penetration. Asia Pacific represents a rapidly growing market for natural food and drinks, fueled by rising disposable incomes, urbanization, and changing dietary patterns. While the market is still in the nascent stages in many countries, there is a growing interest in health and wellness, driving demand for organic and clean-label products, particularly among urban millennials and affluent consumers. The region's diverse culinary heritage, coupled with increasing exposure to international trends and Western lifestyles, presents opportunities for market expansion and product innovation across various categories. In Latin America, the natural food and drinks market is influenced by factors such as agricultural diversity, traditional food practices, and socio-economic disparities. While the market is smaller compared to other regions, there is a growing awareness of organic farming practices, sustainable sourcing, and healthier dietary choices, driven by a rising middle class and increasing urbanization. Despite challenges such as limited infrastructure, distribution networks, and regulatory hurdles, the region presents untapped potential for market growth, supported by growing consumer awareness and government initiatives promoting organic agriculture and sustainable development.


Global Natural Food & Drinks market competitive landscape

Major food and beverage companies have made strategic investments and acquisitions to expand their presence in the natural and organic segment, leveraging their brand recognition, distribution networks, and financial resources to capture market opportunities. Additionally, private label brands offered by retailers have gained traction, offering consumers affordable alternatives to branded products while maintaining quality and transparency in sourcing and production. Moreover, the market is witnessing a proliferation of innovative start-ups and artisanal producers, leveraging niche ingredients, unique formulations, and storytelling to differentiate their offerings and appeal to discerning consumers seeking authentic, artisanal experiences. E-commerce platforms and direct-to-consumer channels have also democratized market access, enabling emerging brands to reach global audiences and compete with established players. In this competitive landscape, companies are focusing on product innovation, sustainability initiatives, and marketing strategies to differentiate themselves and gain a competitive edge. Partnerships and collaborations along the value chain are becoming increasingly common, allowing companies to leverage complementary strengths and capabilities to drive growth and innovation.


Global Natural Food & Drinks Recent Developments

  • Nov 2022, BBSRC, in collaboration with partners including the Department for Environment, Food and Rural Affairs (Defra), Innovate UK, and the Medical Research Council (MRC), has initiated the establishment of six innovation hubs as part of the newly launched Diet and Health Open Innovation Research Club (OIRC). With an investment totaling nearly £15 million, this initiative aims to tackle key collective challenges hindering innovation within the food and beverage industry, thereby fostering advancements in diet and health research.
  • May 2022, Solvay has disclosed its investment in Suanfarma's Cipan manufacturing facility situated in Lisbon, Portugal, with the aim of enhancing its biotechnological capacities and facilitating the advancement of natural ingredient production.  


Scope of global Natural Food & Drinks report

Global Natural Food & Drinks report segmentation



By Product Type

  • Natural Food
  • Natural Drinks

By Packaging

  • Paperboard
  • Cans
  • Others

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Natural or Health Food Store
  • Convenience Stores
  • Online Retails
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Natural Food & Drinks size and forecast: To identify and estimate the market size for global Natural Food & Drinks market segmented by Product Type, By Packaging, Distribution Channel, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Natural Food & Drinks
  • Market Influencing Factors: To find out the factors which are affecting the market of global Natural Food & Drinks among consumers.
  • Company Profiling: To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Natural Food & Drinks forecast period is 2024 - 2032
According to global Natural Food & Drinks research, the market is expected to grow at a CAGR of ~ 9.47% over the next eight years.
The possible segments in global Natural Food & Drinks are based on by
The expected market size for Global Natural Food & Drinks is USD 167.52 billion in 2023.
The major players in the market are Amys Kitchen, Inc., Conagra Brands, Inc., General Mills, Inc., Nestle S.A., The Hain Celestial Group, Inc., Archer Daniels Midland Company, Dean Foods and Bunge Limited

Avail PDF Sample Reports