Fast Food Market

Fast Food Market Size, Share, Trends, Growth, and Industry Analysis, By Product Type (Pizza & Pasta, Burger & Sandwich, Asian & Latin American Food, and Others), By End Users (QSRs, Fast Casual Restaurants), Service Type (and Delivery & Take Away and On-Premise) and Regional Analysis and Forecast 2032.

Food & Beverages | April 2024 | Report ID: EMR00750 | Pages: 260

Global Fast-Food market is predicted to reach approximately USD 1885.24 billion by 2032, at a CAGR of 6.20% from 2024 to 2032.


The fast-food industry around the world is all about providing fast and easy meals for people who are on the move. These restaurants offer a range of menu items like burgers, fries, sandwiches, pizzas, and fried chicken, which are usually made in the same way and served quickly. This sector has seen a big increase in size over time because of things like people's lifestyles changing, more people living in cities, and having more money to spend, which has led to a greater need for quick dining choices. Fast food brands often use a franchise system to grow quickly in different areas and offer a variety of options to consumers.

Over the past few years, the fast-food industry has encountered a mix of obstacles and promising prospects. Consumer worries about the health implications of fast-food consumption, such as excessive fat, salt, and calories, have sparked a quest for more nutritious options. This shift has resulted in an increased appetite for alternatives like salads, grilled dishes, and plant-based substitutes.

Furthermore, there has been a noticeable move towards digitalization within the industry, as many fast-food establishments have begun investing in online ordering systems, mobile applications, and delivery services to improve customer convenience.

In addition, the COVID-19 outbreak has sped up shifts in the fast-food industry, like contactless delivery and drive-thru options, which has pushed fast food restaurants to adjust how they run their businesses to match new consumer desires and safety rules. Even with these hurdles, the global fast-food market stays strong, offering chances for expansion by coming up with new ideas, offering a variety of menu options, and meeting the changing needs of customers.


Global Fast Food report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 1,097.10 billion

Projected Market Value (2032)

USD 1,885.24 billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Product Type, By End Users, Service Type, & Region.

Segments Covered

By Product Type, By End Users, Service Type, & By Region.

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Fast-Food dynamics

Changes in consumer behaviour, such as a move towards healthier eating habits, are driving the demand for new menu items like plant-based options, salads, and grilled foods. Lifestyle changes and more people living in cities also mean that people want more convenient options, which is why fast-food companies are investing in technology like mobile ordering and delivery services to make it easier for customers to get their food.

Competition in the industry is tough, with big companies fighting for customers through marketing, offering unique products, and expanding into new areas. Franchising remains a widely-used business strategy that allows for quick expansion and market reach for both well-known companies and up-and-coming businesses. Government regulations also play a role in shaping the market, particularly in areas such as food safety, product labelling, and advertising, which in turn affect industry norms and customer preferences.

Furthermore, outside influences like the economy, technology, and societal shifts play a role in shaping the fast-food industry. This necessitates companies to be adaptable and creative in order to keep up with competition and changing consumer needs. In general, the fast-food market is influenced by a variety of factors that drive innovation, competition, and adherence to regulations in order to respond to evolving consumer tastes and market trends.


Global Fast-Food drivers

  • Changing Consumer Preferences

The fast-food market is driven by changing consumer preferences. With busy lifestyles and limited time, people are looking for convenient dining options. This has led to the growth of fast-food industry as consumers want quick and easy meals. There is also a rising interest in healthier choices due to a greater awareness of nutrition and wellness. Fast food chains are adapting to this trend by offering healthier menu items like salads, grilled chicken, and plant-based alternatives. Furthermore, the use of digital tools like mobile apps and online ordering systems has made it easier and more convenient for customers, contributing to the market's expansion.

  • Global Expansion and Urbanization

One of the main reasons why the fast-food industry is booming is due to the growth of fast-food chains in new markets, especially in developing countries that are undergoing rapid urbanization. As cities continue to grow, people are looking for convenient and affordable dining choices.

Fast food chains are using franchising to quickly expand into various areas and cater to a larger customer base. Additionally, globalization has made it easier for fast food culture to reach different cultural and geographic regions, with international chains adjusting their menus to cater to local preferences. The combination of urbanization and globalization has created a favourable environment for the continued growth of the fast-food market globally.



  • Health Concerns and Regulatory Pressures

The fast-food industry is facing hurdles due to the increasing concern about health issues linked to consuming fast food regularly. Worries about obesity, diabetes, and other health conditions have led consumers to look for healthier options, affecting the demand for typical fast-food choices. In addition, governments globally are enforcing stricter rules regarding food labelling, advertising, and nutritional guidelines, which could restrict how certain fast-food items are marketed and sold. Adhering to these regulations presents challenges for fast food businesses and could potentially hinder their expansion in certain markets.

  • Competition and Saturation

The fast-food industry is fiercely competitive, with many companies competing for customers. This stiff competition results in price wars, aggressive marketing strategies, and constant innovation in menu options. However, the crowded market can make it difficult for new businesses to stand out and find their place. Established fast food chains need to constantly focus on improving their products, building their brand, and providing top-notch customer service in order to stay ahead and continue growing in this challenging environment.



  • Menu Diversification and Innovation

Despite the challenges posed by health concerns, there are ample opportunities for fast food chains to innovate and diversify their menus to cater to evolving consumer preferences. The rising demand for healthier options presents an opportunity for fast food companies to introduce new menu items that are lower in calories, fat, and sodium, such as salads, wraps, and grilled options. Additionally, there is growing interest in ethnic and regional cuisines, providing opportunities for fast food chains to expand their offerings and appeal to a broader customer base.


Segment Overview

  • By Product

The fast-food industry by product segmented into, popular categories like pizza & pasta, burger & sandwich, Asian & Latin American cuisine, and more. The pizza & pasta menu typically includes a selection of pizzas with various toppings, along with pasta dishes such as spaghetti and lasagna.

Burger & sandwich options consist of a variety of burgers, sandwiches, and wraps, often with customizable ingredients. Asian & Latin American food includes a wide range of flavours, including Chinese, Japanese, Mexican, and Brazilian dishes like sushi, tacos, burritos, and rice bowls. The "others" category includes niche offerings such as seafood, chicken wings, and breakfast items, providing additional variety to consumers.

  • By End Users

By End Users market is segmented into, Quick Service Restaurants (QSRs) and Fast Casual Restaurants. QSRs provide fast service, a small menu selection, and affordable prices for customers looking for quick and convenient meals. On the other hand, Fast Casual Restaurants offer a more laid-back dining atmosphere with higher-quality ingredients, customizable menu choices, and slightly higher prices. These restaurants typically have modern decorations and ambiance, attracting customers who want a mix of convenience and quality in their dining experience.

  • By Service Type

By Service Type market is segmented into both delivery & take away and on-premise dining options. Delivery & take away services cater to consumers who prefer to enjoy their fast-food meals at home, work, or other locations outside of the restaurant premises. This segment has experienced significant growth with the rise of food delivery apps and online ordering platforms, providing added convenience and accessibility to customers.

On-premise dining, the traditional restaurant experience where customers dine in at the establishment's premises. This service type offers a social atmosphere and the opportunity for consumers to enjoy their meals in a relaxed setting, often accompanied by amenities such as seating areas, restrooms, and entertainment options. Both service types play a crucial role in meeting the diverse needs and preferences of fast-food consumers, contributing to the overall success and sustainability of the industry.


Global Fast-Food Overview by Region

The fast-food market differs greatly in different regions, influenced by cultural preferences, economic situations, and consumer habits. North America has a mature and competitive market, with well-known chains and a focus on convenience and value. Europe has a variety of culinary options, with a rising interest in healthier choices and high-quality fast-food experiences due to sustainability concerns.

Asia Pacific, especially in countries like China and Japan, is experiencing rapid market growth due to urbanization and changing lifestyles, offering a mix of local and global chains to cater to various tastes. In Latin America, young people and a growing middle class are driving the popularity of fast food, which includes both local and international dishes.

The Middle East and Africa are also seeing an increase in fast food consumption due to urbanization, changing diets, and the availability of various chain restaurants. Factors like income, culture, and regulations influence the fast-food market across regions, leading to a diverse range of options for consumers globally.



Global Fast Food market competitive landscape

The competitive landscape of the fast-food market is identified by intense rivalry among major multinational chains, regional players, and independent outlets. Established brands such as McDonald's, Subway, and KFC dominate the global market with extensive networks of franchised outlets and strong brand recognition. These players compete fiercely for market share through aggressive marketing campaigns, product innovations, and pricing strategies.

Additionally, the rise of fast casual concepts like Chipotle and Shake Shack has introduced new dynamics to the market, offering higher-quality ingredients and customizable menu options to cater to changing consumer preferences. Regional players also play a significant role, offering localized menu items and cultural experiences that resonate with local tastes.

Furthermore, the emergence of delivery platforms and online ordering services has intensified competition, with companies investing in technology and logistics to enhance convenience and customer satisfaction.

Key Players:

  • McDonald's Corporation
  • Yum! Brands Inc.
  • Subway
  • Burger King
  • Starbucks Corporation
  • Domino's Pizza Inc.
  • Dunkin' Brands Group Inc.
  • Wendy's Company
  • Chipotle Mexican Grill Inc.
  • Restaurant Brands International Inc.
  • Pizza Hut
  • Papa John's International, Inc.
  • Little Caesars
  • Fujian Food Co., Ltd.


Global Fast Food Market Recent Developments

  • Oct 2021, Burger King broadened its U.S. menu offerings by introducing the plant-based "Impossible Nuggets" and launched the nationwide limited-time offer of Ghost Pepper Nuggets.
  • Sept 2021, Papa John’s International entered into a domestic franchisee development deal in the U.S. with franchise operator Sun Holdings. Per the agreement, Sun Holdings is slated to establish 100 new stores across Texas by 2029.


Scope of global Fast-Food report

Global Fast Food report segmentation



By Product Type

  • Pizza & Pasta
  • Burger & Sandwich
  • Asian & Latin American Food
  • Others

By End Users

  • QSRs
  • Fast Casual Restaurants

By Service Type

  • Delivery & Take Away
  • On-Premise

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Fast-Food size and forecast: To identify and estimate the market size for global Fast-Food market segmented By Product Type, By End Users, Service Type, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Fast Food
  • Market Influencing Factors: To find out the factors which are affecting the market of global Fast Food among consumers.
  • Company Profiling: To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Fast Food forecast period is 2024 - 2032.
According to global Fast-Food research, the market is expected to grow at a CAGR of ~ 6.20% over the next eight years.
The possible segments in global Fast Food are based on By Product Type, By End Users, Service Type, & by region.
The expected market size for Global Fast Food is USD 1097.10 billion in 2023.
The major players in the market are McDonald's Corporation, Yum! Brands Inc., Subway, Burger King, Starbucks Corporation, Domino's Pizza Inc., Dunkin' Brands Group Inc., Wendy's Company, Chipotle Mexican Grill Inc., Restaurant Brands International Inc, Pizza Hut, Papa John's International, Inc., Little Caesars, Fujian Food Co., Ltd.

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