Enoki Mushroom Market

Enoki Mushroom Market Size, Share, Trends, Growth, and Industry Analysis, By Product (Wild Type, and Cultivated Type), and Application (Fresh, Dried, Food Processing Industry) Regional Analysis and Forecast 2032.

Food & Beverages | April 2024 | Report ID: EMR00701 | Pages: 255

Global Enoki Mushroom market is predicted to reach approximately USD 3.14 billion by 2032, at a CAGR of 4.85% from 2024 to 2032.


The global Enoki Mushroom market is experiencing significant growth, driven by rising consumer awareness of its nutritional benefits and versatile culinary applications. Enoki mushrooms, also known as Flammulina velutipes, are a type of edible mushroom characterized by their long, slender stems and small caps. They are commonly cultivated in East Asia but have gained popularity worldwide due to their unique taste and texture.

The market is witnessing increasing demand for Enoki mushrooms in various cuisines, including soups, salads, stir-fries, and sushi, owing to their crunchy texture and mild flavor. Furthermore, the growing trend of healthy eating habits among consumers has fuelled the demand for Enoki mushrooms, as they are low in calories and rich in nutrients such as fiber, potassium, and antioxidants. Additionally, advancements in cultivation techniques and distribution channels have made Enoki mushrooms more accessible to consumers, further boosting market growth. However, challenges such as seasonal variations in production and limited shelf life remain significant concerns for market players.


Global Enoki Mushroom report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 2.05 Billion

Projected Market Value (2032)

USD 3.14 Billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Product, By Type, & Region.

Segments Covered

By Product, By Type, & By Region.

Forecast Units

Value (USD Million or Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Enoki Mushroom dynamics

The market for enoki mushrooms is expanding due to consumer demand for unusual ingredients and healthier meal options. Furthermore, the industry has grown as a result of the growing popularity of vegetarian and vegan diets, as enoki mushrooms are a popular meat alternative because of their umami flavor and meaty texture. Technological advancements in farming practices, like vertical farming and controlled environment agriculture (CEA), have lowered production costs and raised production efficiency, which has fuelled market expansion. Additionally, improvements in distribution and packaging technology have increased the shelf life of enoki mushrooms and made them more widely available in regular retail stores as well as online.

On the supply side, factors such as weather conditions, disease outbreaks, and fluctuations in raw material prices can impact Enoki mushroom production and supply chain operations, leading to potential supply shortages or price volatility. Additionally, regulatory factors, including food safety standards and import/export regulations, can influence market dynamics by affecting production practices and trade flows.


Global Enoki Mushroom drivers

  • Growing Consumer Awareness and Demand for Healthy Foods

The growing interest among consumers in health and wellness is one of the major factors propelling the enoki mushroom market. Because they are high in nutrients and low in calories, enoki mushrooms are a popular choice among consumers who are health-conscious. Demand for enoki mushrooms as a nutritious food option is predicted to increase as people become more aware of its advantages. In addition, the popularity of enoki mushrooms as a meat alternative is fuelled by the surge in vegetarian and vegan diets as well as the umami flavor and texture of the mushroom.

  • Technological Advancements in Cultivation and Distribution

Technology advancements in cultivation methods and delivery systems have been crucial in propelling the market for enoki mushrooms. Modern farming techniques like vertical farming and controlled environment agriculture (CEA) have raised yield and efficiency while lowering expenses. As a result, there is now a steadier and dependable supply of enoki mushrooms, satisfying the increasing demand from customers. Moreover, the shelf life of enoki mushrooms has been increased by technological developments in packaging and distribution, which has made them more widely available and accessible in conventional retail establishments as well as online. In addition to increasing the quality and accessibility of enoki mushrooms, these technical developments have given market participants additional entry points.



  • Seasonal Variability and Production Challenges

Seasonal variations in Enoki mushroom production pose a significant restraint to the market. Enoki mushrooms have specific temperature and humidity requirements for optimal growth, making them susceptible to seasonal fluctuations in weather conditions. This can lead to disruptions in supply and affect the availability and pricing of Enoki mushrooms in the market. Additionally, challenges such as disease outbreaks and pests can further impact production, leading to supply shortages and increased production costs for growers.

  • Limited Shelf Life and Perishability

The limited shelf life and perishability of Enoki mushrooms present challenges for market players. Unlike some other mushrooms that have a longer shelf life, Enoki mushrooms have a relatively short shelf life and require proper storage and handling to maintain freshness. This can result in higher transportation and storage costs for suppliers and retailers and may lead to waste if not managed effectively. Moreover, the perishability of Enoki mushrooms limits their export potential, as they may not withstand long-distance transportation without compromising quality, thus restricting market growth opportunities.



  • Product Innovation and Diversification

Product innovation and diversification present opportunities for market players to differentiate their offerings and capture new consumer segments. There is potential for the development of value-added products such as Enoki mushroom-based snacks, ready-to-eat meals, and culinary ingredients. Additionally, exploring new varieties of Enoki mushrooms or introducing organic and premium-grade options could cater to discerning consumers willing to pay a premium for high-quality products. By continuously innovating and diversifying their product portfolios, companies can stay ahead of market trends and capitalize on emerging opportunities in the Enoki Mushroom market.


Segment Overview

  • By Product Type

By product type, Enoki mushrooms are classified into two main categories: wild type and cultivated type. Wild type Enoki mushrooms are typically harvested from natural environments, such as forests or woodlands, and are characterized by their smaller size and more irregular shape. On the other hand, cultivated type Enoki mushrooms are grown under controlled conditions in mushroom farms or indoor cultivation facilities. Cultivated Enoki mushrooms are usually larger in size, with a more uniform appearance, and are produced in larger quantities to meet the growing demand from consumers.

  • By Application

In terms of application, Enoki mushrooms are utilized in various forms, including fresh, dried, and in the food processing industry. Fresh Enoki mushrooms are commonly consumed raw or cooked in a variety of dishes, including soups, stir-fries, salads, and sushi. Their delicate texture and mild flavor make them a popular choice in both Asian and Western cuisines. Dried Enoki mushrooms are processed and dehydrated to extend their shelf life and are often rehydrated before use in cooking. Dried Enoki mushrooms are particularly favored for their concentrated flavor and versatility in culinary applications. Additionally, Enoki mushrooms are widely used in the food processing industry as ingredients in packaged foods, sauces, seasonings, and snacks. Their unique taste and nutritional profile make them a desirable component for enhancing the flavor and nutritional value of processed food products.


Global Enoki Mushroom Overview by Region

In East Asia, particularly in countries like China, Japan, and South Korea, Enoki mushrooms hold deep cultural significance and are an integral part of traditional cuisines. These countries are among the largest producers and consumers of Enoki mushrooms globally, with a well-established supply chain and distribution network. North America and Europe are emerging markets for Enoki mushrooms, driven by increasing consumer interest in exotic and healthy foods. While domestic production is growing in these regions, a significant portion of Enoki mushrooms is still imported from East Asia to meet demand.

In Australia and New Zealand, the Enoki Mushroom market is witnessing steady growth, supported by changing dietary preferences and the proliferation of gourmet food trends. Overall, the regional overview of the Enoki Mushroom market reflects a mix of mature markets with established consumption habits and emerging markets with growing demand and evolving consumer preferences. Strategic market entry and distribution strategies tailored to each region's unique characteristics are essential for businesses seeking to capitalize on the opportunities presented by the global Enoki Mushroom market.



Global Enoki Mushroom market competitive landscape

In East Asia, where Enoki mushrooms have a long-standing cultural and culinary tradition, established companies dominate the market, leveraging their expertise in cultivation techniques and strong distribution networks. These companies often operate vertically integrated supply chains, controlling various stages of production from cultivation to packaging and distribution.

In North America and Europe, the market is more fragmented, with a mix of domestic producers and importers catering to the growing demand for Enoki mushrooms. Additionally, the market landscape is evolving with the entry of new players, particularly startups and agri-tech companies, leveraging innovative cultivation methods such as vertical farming and hydroponics to disrupt traditional production practices. As consumer demand for organic and sustainably produced foods continues to rise, companies are increasingly focusing on certifications and eco-friendly practices to differentiate their offerings and gain a competitive edge. Strategic partnerships, mergers, and acquisitions are also prevalent in the Enoki Mushroom market as companies seek to expand their market presence and enhance their product portfolios.


Global Enoki Mushroom Recent Developments

  • Oct 2023, Utopia Foods Inc., headquartered in Glendale, N.Y., made an announcement regarding the recall of all batches within expiry of Qilu Enterprise-branded, 200-gram (7-ounce) packages of enoki mushrooms. The reason for this recall is the potential contamination with Listeria monocytogenes, a bacterium known to cause serious and sometimes fatal infections, especially among young children, elderly individuals, and those with weakened immune systems.


Scope of global Enoki Mushroom report

Global Enoki Mushroom report segmentation



By Product

  • Wild Type
  • Cultivated Type

By Application  

  • Fresh
  • Dried
  • Food Processing Industry

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Enoki Mushroom size and forecast: To identify and estimate the market size for global Enoki Mushroom market segmented by Product, By Type, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Enoki Mushroom
  • Market Influencing Factors: To find out the factors which are affecting the market of global Enoki Mushroom among consumers.
  • Company Profiling: To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Enoki Mushroom forecast period is 2024 - 2032.
According to global Enoki Mushroom research, the market is expected to grow at a CAGR of ~ 4.85% over the next eight years.
The possible segments in global Enoki Mushroom are based on By Product, By Type, & by region.
The expected market size for Global Enoki Mushroom is USD 2.05 billion in 2023.
The major players in the market are Shanghai Xuerong Biotechnology, Greenpeace Green Co. (Greenco.), Guangdong Xinghe Biotechnology Company Limited, Hampyeong Chon Ji Mushroom Agricultural Union Corporation (HCMA), and Tianshui Zhongxing Bio-technology Co Ltd.

Avail PDF Sample Reports