Elderly Care Market

Elderly Care Market Size, Share, Trends, Growth, and Industry Analysis, By Product Type (Pharmaceuticals, Housing, and Assistive Devices), Service (Institutional Care, Homecare, Adult Day Care), Application (Heart Diseases, Diabetes, Arthritis, Cancer, Kidney Diseases, Osteoporosis, Neurological, Respiratory, Others), Regional Analysis and Forecast 2032.

Medical Devices | May 2024 | Report ID: EMR00886 | Pages: 258

Global Elderly Care market size was USD 1.89 billion in 2023 and the market is projected to touch USD 4.02 billion by 2032, at a CAGR of 8.75% during the forecast period.


Elderly Cares includes residential care facilities, home care services, adult day care, and products such as mobility aids, medical devices, and pharmaceuticals tailored for the elderly population. The main goal of these services and products is to improve the quality of life for older adults by addressing their physical, emotional, and social needs, ensuring they can maintain as much independence as possible.

The elderly care market has expanded quickly in recent years, owing to a number of key factors. One key factor is the aging of the world's population, with rising life expectancy resulting to an increase in the number of elderly people. Furthermore, changing family arrangements and the rising frequency of chronic diseases among older persons have boosted demand for professional care services. Technological improvements have also played an important role, offering novel solutions such as telemedicine, remote monitoring, and smart home gadgets to improve the safety and comfort of the elderly. However, the market confronts obstacles, such as high costs of care, personnel shortages, and uneven quality of services among areas.


Global Elderly Care report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 1.89 billion

Projected Market Value (2032)

USD 4.02 billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Product, By Service, By Application, & Region.

Segments Covered

By Product, By Service, By Application, & By Region.

Forecast Units

Value (USD Million or Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Elderly Care dynamics

One of the primary drivers is the demographic shift towards an aging population. As life expectancy increases worldwide, the proportion of elderly individuals rises, creating a larger customer base for elderly care services and products. This is complemented by the growing prevalence of chronic illnesses and age-related conditions, which heighten the demand for specialized medical care and support services. Additionally, the evolving social structure, with more nuclear families and working professionals, reduces the capacity for traditional home-based elder care, thereby increasing reliance on formal care services.

Technological advancements are significantly impacting the elderly care market, introducing innovations like telemedicine, remote patient monitoring, and smart home devices that enhance the quality of care while promoting independence among elderly individuals. These technologies are particularly appealing due to their potential to reduce healthcare costs and improve health outcomes.

However, the market also faces notable challenges. High costs associated with elderly care, including long-term care and advanced medical treatments, pose a significant barrier for many families. There is also a critical shortage of skilled healthcare professionals trained in geriatric care, which affects the quality and availability of services. Regulatory variations and inconsistent care standards across different regions further complicate the market landscape.


Global Elderly Care drivers

  • Aging Population

The demographic trend toward an aging population is a major driver of the elderly care business. With advances in healthcare contributing to longer life expectancy, the global population is becoming older. This demographic shift leads to a larger customer base for elderly care services and products. As the older population grows, the demand for various types of care, including as residential facilities, home care services, and specialised medical treatments, is likely to increase dramatically. This demographic driver presents a compelling market opportunity for providers of elderly care solutions to respond to the specific needs of this rising demographic segment.

  • Technological Advancements

The rapid pace of technological innovation is revolutionizing the elderly care market. Technologies such as telemedicine, remote patient monitoring, wearable devices, and smart home technologies are transforming the way care is delivered to elderly individuals. These advancements enable remote healthcare delivery, real-time health monitoring, and improved communication between caregivers and patients. For example, wearable devices can track vital signs and activity levels, while smart home systems can automate tasks and provide alerts for emergencies.

The integration of these technologies into elderly care not only enhances the quality of life for older adults but also increases the efficiency and effectiveness of care delivery. Moreover, technological innovations have the potential to reduce healthcare costs by preventing hospital admissions, facilitating early intervention, and promoting aging in place. Thus, technological advancements represent a key driver for the growth and evolution of the elderly care market.



  • High Costs of Care

One of the primary restraints facing the elderly care market is the high cost associated with care services and products. Providing comprehensive care for elderly individuals, especially those with complex medical needs or requiring long-term care, can be financially burdensome for families and caregivers. The cost of residential care facilities, home care services, medical treatments, and assistive devices can quickly accumulate, straining both individual finances and healthcare systems. As a result, affordability becomes a significant barrier for many individuals seeking access to quality elderly care services. Additionally, disparities in wealth and access to healthcare exacerbate the issue, leading to inequalities in care outcomes among different socioeconomic groups.

  • Workforce Shortages

Another significant restraint for the elderly care market is the shortage of skilled healthcare professionals trained in geriatric care. As the demand for elderly care services continues to rise, there's a growing need for qualified caregivers, nurses, physicians, and other healthcare workers specializing in caring for older adults. However, the supply of trained professionals in this field often falls short of demand, leading to workforce shortages and increased strain on existing caregivers.

Factors contributing to this shortage include an aging healthcare workforce, limited educational opportunities for geriatric specialization, and challenging working conditions in elder care settings. Workforce shortages can negatively impact the quality and availability of care services, potentially leading to compromised patient outcomes and caregiver burnout.



  • Innovation in Integrated Care Models

There's a significant opportunity for innovation in integrated care models that seamlessly coordinate medical, social, and support services for elderly individuals. Integrated care aims to provide holistic, patient-centered care that addresses the diverse needs of older adults across the continuum of care settings. By leveraging technology, interdisciplinary collaboration, and community resources, integrated care models can enhance care coordination, improve health outcomes, and promote aging in place.

For example, care coordination platforms, electronic health records, and telehealth solutions can facilitate communication among healthcare providers, caregivers, and patients, ensuring continuity of care and timely interventions. Additionally, community-based initiatives such as senior centers, wellness programs, and transportation services can complement medical care by addressing social determinants of health and promoting active aging.


Segment Overview

  • By Product Type

The elderly care market is segmented by product type into pharmaceuticals, housing, and assistive devices. Pharmaceuticals include medications and treatments tailored to address various health conditions prevalent among older adults, such as heart diseases, diabetes, arthritis, cancer, and respiratory disorders. Housing options range from residential care facilities to retirement communities, providing accommodation and support services for elderly individuals with diverse needs and preferences.

Assistive devices include a wide range of products designed to enhance the independence and mobility of older adults, including mobility aids, hearing aids, vision aids, and home safety equipment. These product segments collectively aim to improve the quality of life and well-being of elderly individuals by addressing their medical, social, and functional needs.

  • By Service

The market is further categorized by service type into institutional care, home care, and adult day care. Institutional care includes residential facilities such as nursing homes, assisted living facilities, and memory care units, providing round-the-clock medical care, supervision, and support services for elderly individuals with complex medical needs or cognitive impairments. Home care services include a range of personalized care and assistance provided in the comfort of the individual's own home, including personal care, meal preparation, medication management, and companionship.

Adult day care programs offer daytime supervision, social activities, and health services for elderly individuals who require daytime support while their primary caregivers are at work or unavailable. These service segments cater to the diverse preferences and care needs of elderly individuals, offering flexibility and choice in how they receive care and support.

  • By Application

The market is also segmented by application, representing the various health conditions and diseases prevalent among older adults. Common applications include heart diseases, diabetes, arthritis, cancer, kidney diseases, osteoporosis, neurological disorders, respiratory diseases, and other age-related conditions. Each application segment corresponds to specific medical treatments, interventions, and support services aimed at managing and improving the health outcomes of elderly individuals affected by these conditions. By addressing the unique healthcare needs of older adults across a broad spectrum of medical conditions, the elderly care market strives to enhance longevity, independence, and overall well-being in aging populations.


Global Elderly Care Overview by Region

Developed regions such as North America and Europe dominate the market, fueled by aging populations, robust healthcare infrastructure, and higher healthcare expenditure. In North America, the United States holds a significant share of the market, with a large aging population and a well-established network of elderly care facilities and services. Europe similarly boasts a mature elderly care market, with countries like Germany, the United Kingdom, and France leading in terms of healthcare innovation and service provision for older adults.

In contrast, emerging regions such as Asia-Pacific and Latin America present substantial growth opportunities driven by rapid urbanization, increasing disposable income, and improving healthcare access. Countries like China, Japan, and India are witnessing a demographic transition towards aging populations, creating demand for elderly care services and products. Moreover, cultural norms and family structures influence the preference for home-based care versus institutional care in these regions. Latin America, particularly countries like Brazil and Mexico, is also experiencing demographic shifts, driving the demand for elderly care solutions tailored to the region's unique healthcare challenges and socioeconomic conditions.

In Africa, although the elderly care market is still nascent, countries like South Africa and Nigeria are witnessing demographic changes and urbanization trends that could spur market growth in the coming years. However, challenges such as limited healthcare infrastructure, low healthcare expenditure, and cultural attitudes towards aging pose barriers to market development in this region.



Global Elderly Care market competitive landscape

Major pharmaceutical companies like Pfizer, Novartis, and Roche offer a wide range of medications and treatments for age-related conditions such as cardiovascular diseases, diabetes, and osteoporosis. In the housing segment, companies like Brookdale Senior Living, Sunrise Senior Living, and Extendicare operate large networks of residential care facilities catering to the varying needs of elderly individuals, from independent living to skilled nursing care. Additionally, assistive device manufacturers such as Invacare Corporation, Sunrise Medical, and Ottobock produce innovative products like wheelchairs, walkers, and hearing aids designed to enhance mobility and independence for older adults.

In the service sector, both public and private organizations provide institutional care, with companies like Genesis Healthcare, Encompass Health, and Atria Senior Living offering comprehensive long-term care solutions. Home care services are provided by a mix of professional agencies and independent caregivers, with companies like Home Instead Senior Care, Right at Home, and Visiting Angels leading in this space. Adult day care programs are also offered by a variety of providers, including community centers, healthcare organizations, and non-profit agencies, each catering to the social, recreational, and healthcare needs of elderly individuals during daytime hours.

Moreover, technological advancements are driving innovation and competition in the market, with companies like Philips Healthcare, Honeywell Life Care Solutions, and Tunstall Healthcare developing telehealth, remote monitoring, and smart home solutions tailored for elderly care.

Key Players:

  • Carewell-Service Co. Ltd.
  • RIEI Co. Ltd.
  • Golden Years Hospital
  • St Luke's ElderCare Ltd
  • GoldenCare Group Private Limited
  • Rosewood Care Group Inc.
  • NTUC Health Co-Operative Ltd.
  • ApnaCare Latin America Private Limited Epoch Elder Care
  • Pacific Healthcare Nursing Home
  • Econ Healthcare Group
  • Latin America Home Health Care
  • United Medicare Pte Ltd.
  • Orange Valley Healthcare
  • Samvedna Senior Care
  • Cascade Healthcare
  • SASCO Integrated Eldercare Centre
  • Benesse Style Care Co. Ltd.
  • Millennia Personal Care Services
  • Nichiigakkan Co. Ltd 


Global Elderly Care Recent Developments

  • Oct 2023, Age Care Labs, a platform focusing on elder care, has successfully raised $11 million in a pre-Series B funding round. This investment round was spearheaded by Rainmatter Capital, the investment arm of Zerodha, along with Gruhas, a Venture Capital fund co-founded by Nikhil Kamath and Abhijeet Pai. Notable participation also came from Alok Oberoi, Ajay Srinivasan, and Lumis Partners, an existing investor.
  • July 2023, CarePredict announced securing a $29 million Series A-3 investment, jointly led by SV Health Investors' Medtech Convergence Fund and Aspire Healthtech Partners. CarePredict's pioneering technology autonomously identifies changes in daily activities and behaviors that foreshadow health issues like urinary tract infections, falls, malnutrition, and depression. This capability to detect early signs of health concerns enables proactive care, safeguarding the overall wellness of older adults. Peer-reviewed and published research has demonstrated that CarePredict diminishes hospitalizations by 39%, reduces falls by 69%, and extends the duration of stay in a lower care setting by 67%.


Scope of global Elderly Care report

Global Elderly Care report segmentation



By Product Type

  • Pharmaceuticals
  • Housing
  • Assistive Devices

By Service

  • Institutional Care
  • Homecare
  • Adult Day Care

By Application

  • Heart Diseases
  • Diabetes
  • Arthritis
  • Cancer
  • Kidney Diseases
  • Osteoporosis
  • Neurological
  • Respiratory
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Elderly Care size and forecast: To identify and estimate the market size for global Elderly Care market segmented By Technology, By Product, By Service, By Application, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Elderly Care
  • Market Influencing Factors: To find out the factors which are affecting the market of global Elderly Care among consumers.
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Elderly Care forecast period is 2024 - 2032.
According to global Elderly Care research, the market is expected to grow at a CAGR of ~ 8.75% over the next eight years.
The possible segments in global Elderly Care are based on By Product, By Service, By Application, & by region.
The expected market size for Global Elderly Care is USD 4.02 billion in 2032.
The major players in the market are Carewell-Service Co. Ltd., RIEI Co. Ltd., Golden Years Hospital, St Luke's ElderCare Ltd, GoldenCare Group Private Limited, Rosewood Care Group Inc., NTUC Health Co-Operative Ltd., ApnaCare Latin America Private Limited Epoch Elder Care, Pacific Healthcare Nursing Home, Econ Healthcare Group, Latin America Home Health Care, United Medicare Pte Ltd., Orange Valley Healthcare, Samvedna Senior Care, Cascade Healthcare, SASCO Integrated Eldercare Centre, Benesse Style Care Co. Ltd., Millennia Personal Care Services, and Nichiigakkan Co. Ltd

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