A2 Milk Market

Global A2 Milk Market Research Report Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032: By Form (Powder and Liquid), By Application (Infant Formula, Milk-based Beverages, Bakery & Confectionery, and Dairy Products), By Packaging (Carton Packaging, Glass Bottles, Cans, and Plastic Pouches & Bottles), By Distribution Channel (Online Stores, Grocery and Convenience Stores, Hypermarkets and Supermarkets, and Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World)

Food & Beverages | February 2024 | Report ID: EMR00599 | Pages: 301

The global A2 milk market was valued at USD 12.58 billion in 2023 and is estimated to reach approximately USD 59.18 billion by 2032, at a CAGR of 18.7% from 2024 to 2032.

Interest in the dairy sector has increased due to A2 milk's distinctive protein composition. A2 milk only contains A2 beta-casein protein, which is thought by some to be easier to digest than regular milk, which has both A1 and A2 proteins. This type of milk has gained popularity due to its possible advantages, especially for those who feel uncomfortable drinking ordinary milk. A2 milk, marketed as a kinder substitute, has quickly become well-liked, and customers are increasingly looking for it at supermarkets and specialty shops. With its launch, consumers now have a reasonable choice if they're looking for dairy that's easier to digest.




Report Attribute


Estimated Market Value (2023)

12.58 billion

Projected Market Value (2032)

59.18 billion

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Form, By Application, By Packaging, By Distribution Channel, & Region

Segments Covered

By Form, By Application, By Packaging, By Distribution Channel, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global A2 Milk Dynamics

The dynamics of the A2 milk market have been defined by fast expansion and changing consumer preferences. Demand for A2 milk has increased dramatically due to growing knowledge of the discomfort and digestive problems associated with dairy. Its alleged advantages—such as simpler digestion owing to the lack of A1 protein—draw in customers. As a result, A2 milk products are now widely available in stores and online. Additionally, well-planned marketing initiatives that highlight its health benefits have accelerated its market spread. But the dairy producers and manufacturers competing to take advantage of this growing market segment through innovation and product differentiation tactics are making the A2 milk sector more competitive.


Global A2 Milk Drivers

  • Growing Health Consciousness

As customers value their well-being more and more, growing health consciousness is a major driver of the A2 milk market. People are searching for goods they believe to provide nutritional advantages as a result of increased understanding of food choices and their effects on health. These preferences are supported by A2 milk, which is well-known for its possible digestive benefits because it doesn't include A1 protein. Demand for A2 milk, a healthier dairy alternative, is growing as people become more aware of how their diet affects their overall heath.

  • Rising Awareness of Dairy Sensitivities

The market for A2 milk is expanding as a result of growing knowledge of dairy sensitivity. As more people become aware of the discomforts associated with dairy products, such as lactose intolerance, they look for alternatives like A2 milk. A2 milk is thought to be kinder to the digestive system and provide relief for those with sensitivity because of its distinct protein composition, which excludes A1 protein. A2 milk's market share is growing among consumers looking for a more easily digested dairy alternative as a result of consumers' growing awareness of concerns associated to dairy.


  • Limited Supply Chain Infrastructure

Obtaining dairy calves that are specific to A2, setting up distinct processing facilities, and upholding uniform quality standards present challenges. Scalability and availability are impacted by higher production costs resulting from the intricacy of sorting and processing A2 milk. Lack of infrastructure also makes distribution less effective and raises the possibility of supply shortages. These limitations make it more difficult for the market to satisfy rising demand and take advantage of A2 milk's potential advantages.

  • Higher Production Costs

Separating and processing milk to preserve purity, as well as breeding and managing dairy herds specifically for A2, come with significant costs for producing A2 milk. These higher prices reduce profitability and competitiveness as compared to regular milk. Furthermore, higher pricing would discourage customers, which would restrict market penetration. For this reason, one of the biggest challenges facing A2 milk producers continues to be reducing production costs.



  • Product Innovation and Diversification

A2 milk producers are able to improve their competitiveness in the market by offering innovative tastes, formulations, and value-added dairy products that adapt to changing consumer demands. Novelties like cheeses, yogurts made with A2 milk, and flavored drinks have the potential to expand the consumer base and boost revenue. Moreover, A2 milk products can be further differentiated in the market by using distinctive packaging, branding, and marketing techniques, which will promote brand loyalty and market growth.

  • Investment in Consumer Education and Awareness Campaigns

Producers can increase consumer trust and confidence in their product by informing consumers about the possible advantages of A2 milk, such as simpler digestion and decreased discomfort. Producers can draw in more health-conscious customers by running educational programs that highlight the scientific data backing up these claims. As more people make educated decisions about their dairy intake, adoption rates may rise and the industry may expand.


Segment Overview

  • By Form

Based on form, the global A2 milk market is divided into powder and liquid. The liquid category dominates the market with the largest revenue share in 2023. The traditional liquid form of A2 milk is liquid A2, which is unprocessed and retains its natural liquid condition. It can be used in baking, cooking, and other culinary uses in addition to being taken straight out of a carton or bottle. Spray drying is one technique used to turn A2 milk into a powder. Longer shelf life, easy transit, and practical storage are just a few benefits of this format.

  • By Application

Based on the application, the global A2 milk market is categorized into infant formula, milk-based beverages, bakery & confectionery, and dairy products. The milk-based beverages category leads the global A2 milk market with the largest revenue share in 2023. A2 milk is used to make a range of milk-based drinks, such as smoothies, shakes, and flavored milk. With these drinks, consumers may enjoy a variety of tastes and textures while easily incorporating A2 milk into their diets.
Additionally, bread, cakes, cookies, and desserts are among the bakery and confectionery goods that contain A2 milk as an ingredient. A2 milk is used to make a wide variety of dairy products, such as ice cream, cheese, yogurt, and butter.

  • By Packaging

Based on packaging, the global A2 milk market is segmented into carton packaging, glass bottles, cans, and plastic pouches & bottles. The carton packaging segment dominates the A2 milk market. Carton packaging is a common option for A2 milk because it is portable, sturdy, and convenient. A2 milk in cartons is commonly offered in a range of sizes, from single-serve to family-sized containers, to accommodate diverse customer requirements and usage scenarios. a favored method of packaging for customers that value sustainability and enjoy the flavor of milk kept in glass. Cans are a less popular but still accessible packaging option for A2 milk; they provide robustness and shelf stability.

  • By Distribution Channel

Based on the distribution channel, the global A2 milk market is divided into online stores, grocery and convenience stores, hypermarkets and supermarkets, and others. The grocery and convenience stores category dominate the market with the largest revenue share in 2023. A2 milk is mostly distributed through traditional grocery and convenience stores, which also carry a variety of other dairy and grocery products. These retailers offer A2 milk options for frequent household shopping excursions and purchases made while on the go in order to satisfy customers looking for accessibility and convenience. Supermarkets and hypermarkets are the main retail locations for A2 milk, providing a wide range of A2 milk products from different manufacturers. Online retailers represent a sizeable and quickly expanding portion of the A2 milk market by providing customers with the ease of buying A2 milk from the comfort of their own homes.


Global A2 Milk Overview by Region

The global A2 milk market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific emerged as the leading region, capturing the largest market share in 2023. The demand for A2 milk, which is thought to be a gentler alternative, has increased due to growing consumer knowledge of dairy-related sensitivities and increased health consciousness. The region's sizable population offers a sizable market for A2 milk products, especially in nations like China and India. Further propelling market expansion include growing urbanization, rising disposable incomes, and shifting dietary habits in favor of healthier options. Moreover, the Asia-Pacific region's A2 milk market has grown rapidly due to strong marketing initiatives, clever alliances, and broadened distribution networks.

Throughout the forecast period, North America is anticipated to post a significant CAGR. Numerous variables, including as growing consumer awareness of dairy sensitivities and preferences for dairy products that are easier on the digestive tract, are responsible for this prognosis. A growing trend towards health-conscious consumption and the robust economy of the region should increase demand for A2 milk. Furthermore, it is anticipated that improvements in product formulations, the expansion of distribution networks, and focused marketing initiatives will further drive market expansion in North America, establishing it as a crucial development area for the A2 milk market.



Global A2 Milk Competitive Landscape

In the global A2 milk market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global A2 milk market include,

  • Fonterra Co-operative Group
  • Amul (GCMMF)
  • Provilac
  • The a2 Milk Company Limited
  • Freedom Foods Group Limited
  • Vinamilk
  • Nestlé S.A., and various others.


Global A2 Milk Recent Developments

  • In August 2022, A2 Milk Company (a2MC) is collaborating with KidsCan, the leading NZ charity for impoverished children's welfare. As a Major Partner, a2MC will arrange staff and friend volunteerism to assist KidsCan in completing its vitally essential purpose, as well as provide $130,000 yearly for the first three years to help fund KidsCan programming.
  • In May 2022, to encourage sustainable dairy farming projects in New Zealand, the a2 Milk Company and Lincoln University are teaming up to launch a new program. The Farm Sustainability Fund was established through a partnership between Lincoln institution, the sole land-based specialty institution in New Zealand, and the a2 Milk Company.


Scope of the Global A2 Milk Report

A2 Milk Market Report Segmentation



By Form

  • Powder
  • Liquid

By Application

  • Infant Formula
  • Milk-based Beverages
  • Bakery & Confectionery
  • Dairy Products

By Packaging

  • Carton Packaging
  • Glass Bottles
  • Cans
  • Plastic Pouches & Bottles

By Distribution Channel

  • Online Stores
  • Grocery and Convenience Stores
  • Hypermarkets and Supermarkets
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global A2 Milk Market Size and Forecast: To identify and estimate the market size for the global A2 milk market segmented by form, by application, by packaging, by distribution channel, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of A2 milk between 2019 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global A2 milk market
  • Market Influencing Factors: To find out the factors which are affecting the sales of A2 milk among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global A2 milk market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.


Intended Audience

  • Dairy Producers
  • Retailers
  • Investors and Financial Analysts
  • Marketing and Advertising Professionals
  • Regulatory Authorities
  • Health Professionals

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

On the basis of Geography, the A2 milk market is classified into North America, Europe, Asia Pacific, and the Rest of the world.
According to A2 milk market research, the market is expected to grow at a CAGR of ~18.7% over the coming years.
North America is expected to register the highest CAGR during 2024 - 2032
Asia-Pacific held the largest share in 2023.
The major players operating in the global market include Fonterra Co-operative Group, Amul (GCMMF), Provilac, The a2 Milk Company Limited, Freedom Foods Group Limited, Vinamilk, Nestle S.A., and various others.

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