Zero Turn Mowers Market

Global Zero turn mowers Market Report: By Cutting Width (Less Than 50 Inches, 50 To 60 Inches, More Than 60 Inches), By Application (Residential, Commercial), and Region (North America, Europe, Asia-Pacific, Latin America, Middle-East and Africa) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032.

Manufacturing & Construction | January 2024 | Report ID: EMR00509 | Pages: 301

Global Zero turn mowers market is predicted to reach approximately USD 7.84 billion by 2032, at a CAGR of 11.39% from 2024 to 2032.

Zero-turn mowers are becoming more and more common among both professional landscapers and homeowners. They are distinguished by their independent wheel motors, which allow them to turn on a dime. These mowers have a special steering system that enables 360-degree turns, improving manoeuvrability and cutting down on mowing time. The market is being driven by an increasing focus on labour and time efficiency in lawn maintenance; zero-turn mowers provide enhanced control and faster mowing speeds, making it easier for users to manoeuvre around obstacles.



Global Zero turn mowers report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 2.97 billion

Projected Market Value (2032)

USD 7.84 billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Cutting Width, Application & Region.

Segments Covered

By Cutting Width, Application & By Region.

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Zero turn mowers dynamics

Many factors that affect supply and demand combine to shape the dynamics of the global market for zero-turn mowers. The primary driver of market growth on the demand side is the growing trend towards well-manicured lawns, which is fueled by an increasing emphasis on outdoor aesthetics and property beautification. The efficiency and time-saving advantages of zero-turn mowers are becoming more and more apparent to residential users in particular, which is driving up demand. Additionally, the demand for quicker and more accurate mowing capabilities is driving a surge in adoption in the commercial sector, which includes landscaping experts and maintenance services.

Supply-side dynamics are characterized by ongoing technological advancements and product innovations. Manufacturers are investing in research and development to integrate cutting-edge features such as GPS navigation, automation, and enhanced fuel efficiency. These innovations not only enhance the performance and user experience but also cater to the growing demand for smart and connected lawn care equipment. Additionally, the market is influenced by regulatory initiatives promoting eco-friendly and sustainable practices, prompting manufacturers to explore electric and hybrid options to meet environmental standards.


Global Zero turn mowers drivers

  • Growing Emphasis on Lawn Aesthetics and Landscaping Efficiency

The increasing societal emphasis on well-maintained lawns and outdoor spaces is a significant driver for the global zero-turn mowers market. Homeowners and commercial property owners are increasingly investing in landscaping to enhance curb appeal, driving the demand for efficient lawn maintenance equipment. Zero-turn mowers, with their ability to provide precise cuts and manoeuvrability, are seen as indispensable tools for achieving aesthetically pleasing results in less time. As landscaping practices continue to evolve, the demand for these mowers is expected to grow, particularly in residential and commercial sectors where the visual appeal of outdoor spaces is a key consideration.

  • Technological Advancements and Smart Features

One of the main factors driving the zero-turn mower market's expansion is the incorporation of cutting-edge technologies. In order to give consumers more control and monitoring capabilities, manufacturers are concentrating on integrating features like GPS navigation, automation, and connectivity. In addition to increasing the general effectiveness of lawn care, these technological developments meet consumer demand for intelligent, networked gadgets. The market for zero-turn mowers is growing as a result of the adoption of these innovations, which are especially appealing to tech-savvy consumers and business owners searching for instruments that provide accuracy, convenience, and real-time monitoring.



  • High Initial Cost and Limited Affordability

The relatively high initial cost of these cutting-edge landscaping tools is one of the main barriers to the market for zero-turn mowers. For consumers on a tight budget, the upfront cost of zero-turn mowers can be a deterrent, especially in areas where a significant number of small-scale or residential users reside. Cost is still a major deciding factor in purchases, so in order to expand their market share, manufacturers must find a way to balance adding cutting-edge features with keeping prices competitive.

  • Limited Versatility in Terrain and Application

Zero-turn mowers can be ineffective in areas with obstacles like rocks and tree roots or uneven terrain, even though they work well in flat, open spaces. On difficult terrain, the design feature that facilitates rapid turns may occasionally lead to decreased stability. This constraint limits the use of zero-turn mowers in specific situations, like steep terrain or properties with lots of obstacles. The widespread adoption of zero-turn mowers will be impacted by manufacturers and users' awareness of these limitations and consideration of other options for particular landscaping needs.



  • Rising Awareness of Environmentally Friendly Options

The market for zero-turn mowers has a lot of potential due to rising environmental consciousness and the desire for eco-friendly solutions. To keep up with the wider movement towards more environmentally friendly landscaping techniques, manufacturers could look into developing zero-turn mowers that are hybrid or electric. This is an opportunity that appeals to consumers who care about the environment while also placing businesses in a favourable position in areas where laws and consumer preferences are changing in favour of greener and more sustainable technologies.


Segment Overview

  • By Cutting Width

The cutting width segment categorizes zero-turn mowers into three groups based on the width of their mowing decks. Mowers with a cutting width of less than 50 inches are typically favoured for smaller residential lawns or properties with limited space. These compact mowers offer increased manoeuvrability in tight areas. In the 50 to 60 inches category, zero-turn mowers strike a balance between efficiency and versatility, catering to a broad range of residential and commercial applications. This segment is popular among homeowners with medium-sized lawns and professional landscapers seeking a versatile tool. The more than 60 inches category represents heavy-duty zero-turn mowers designed for large commercial or institutional spaces. These robust machines are equipped with wider cutting decks, allowing for quicker coverage of expansive areas, making them ideal for landscaping professionals and entities managing large properties.

  • By Application  

The application segment divides zero-turn mowers based on their intended use – residential or commercial. In the residential category, zero-turn mowers are tailored to meet the needs of homeowners with varying lawn sizes. From compact models suitable for small lawns to larger, more powerful machines for extensive residential properties, this segment addresses the diverse requirements of individual users focused on maintaining their outdoor spaces. On the commercial side, zero-turn mowers are engineered to withstand the demands of frequent and intensive use. These mowers often boast higher horsepower, larger cutting decks, and enhanced durability to efficiently tackle the rigors of professional landscaping services. Commercial zero-turn mowers are favoured by landscaping companies, municipalities, golf courses, and other entities responsible for maintaining expansive green spaces.


Global Zero turn mowers Overview by Region

North America emerges as a key stronghold for the industry, commanding a significant market share. The region's dominance can be attributed to a well-established culture of lawn maintenance, a high concentration of landscaping professionals, and a strong residential market for advanced lawn care equipment. In North America, the adoption of zero-turn mowers is fuelled by a growing emphasis on time efficiency, with homeowners and landscaping services recognizing the benefits of these machines in achieving precise cuts and faster mowing speeds.

Europe is influenced by an increasing awareness of advanced landscaping practices, coupled with a rising demand for efficient and technologically equipped lawn care solutions. As environmental consciousness gains prominence, there is a growing interest in sustainable and eco-friendly options, encouraging manufacturers to explore greener alternatives within the zero-turn mower segment.



Global Zero turn mowers market competitive landscape

Leading manufacturers such as Deere & Company, Husqvarna Group, and Toro Company dominate the market, leveraging their extensive product portfolios and brand recognition. These industry giants focus on continuous research and development to introduce cutting-edge features, such as GPS navigation, automation, and enhanced fuel efficiency, ensuring they stay at the forefront of technological advancements.

Mid-sized and niche players also play a crucial role, contributing to the market's diversity by offering specialized zero-turn mowers tailored to specific user needs. These players often emphasize agility and niche expertise, providing solutions for targeted segments such as eco-friendly options or specialized commercial applications. Collaborations and strategic alliances are common strategies within the competitive landscape, as companies seek to expand their market reach and enhance their product offerings. Additionally, mergers and acquisitions serve as vehicles for growth and market consolidation, allowing companies to strengthen their positions and diversify their product portfolios.


Global Zero turn mowers Recent Developments

  • April 2023, Husqvarna Group has unveiled its latest breakthrough in commercial zero-turn mowers – the Z560LS. Engineered for top-tier performance, superior cut precision, and enduring comfort throughout the day, this powerhouse mower sets a new standard. As a frontrunner in crafting innovative outdoor power equipment, Husqvarna Group caters to the discerning needs of commercial landscapers, ensuring they have the essential tools for achieving optimal results on the initial pass.
  • May 2023, STIHL Inc. and Briggs & Stratton have revealed a fresh manufacturing collaboration. This new alliance involves the broadening of STIHL's product range in the United States, as the outdoor power equipment manufacturer introduces a series of zero-turn mowers designed for both professionals and homeowners.
  • Sept 2023, Toro Company and Lowe's Companies, Inc. (NYSE: LOW) have revealed a collaborative retail venture. As part of this strategic partnership, Lowe's will stock Toro zero-turn riding mowers, walk mowers, portable power equipment, and snow blowers, encompassing both gas-powered and the increasingly popular battery-powered categories.
  • June 2023, Bobcat has unveiled the initial four models in its latest series of mowers designed for the European market, as a part of the Ground Maintenance Equipment (GME) line-up introduced in late 2023. This European launch comes after the company's prosperous introduction in North America two years prior, which involved the acquisition of the BOB-CAT line of mowers, along with the Johnson Creek manufacturing facility.


Scope of global Zero turn mowers report

Global Zero turn mowers report segmentation



By Cutting Width

  • Less Than 50 inches
  • 50 to 60 inches
  • More than 60 inches

By Application

  • Residential
  • Commercial

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Zero turn mowers size and forecast: To identify and estimate the market size for global Zero turn mowers market segmented by Cutting Width, Application and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Zero turn mowers
  • Market Influencing Factors: To find out the factors which are affecting the market of global Zero turn mowers among consumers.
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Zero turn mowers forecast period is 2024 - 2032.
According to global Zero turn mowers research, the market is expected to grow at a CAGR of ~ 11.39% over the next eight years.
The possible segments in global Zero turn mowers are based on by Cutting Width, Application & by region.
The expected market size for Global Zero turn mowers is USD 2.97 billion in 2023.
The major players in the market are The Toro Company, Deere & Company, Husqvarna Group, KUBOTA Corporation, MTD Products Inc., SPARTAN MOWERS, Swisher Inc., ARIENS, BigDog Mower Co. and Briggs & Stratton