Wi-Fi Analytics Market

Global Wi-Fi Analytics Market Research Report: By Component (Software and Services), By Type (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, and Wi-Fi Advertising Analytics), By Deployment (On-premise and Cloud), By End-Use (Retail, Restaurants/Hospitality, Travel & Transportation, Smart Cities & Communities, Education, and Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032.

ICT & Media | January 2024 | Report ID: EMR00446 | Pages: 301

The global Wi-Fi analytics market was valued at USD 6.70 billion in 2023 and is estimated to reach approximately USD 47.92 billion by 2032, at a CAGR of 24.4% from 2024 to 2032.

With its revolutionary solutions, the Wi-Fi analytics market has become a major force in the tech industry, helping businesses capitalize on the rapidly growing wireless connectivity market. Since the beginning of the twenty-first century, this industry has grown remarkably as a result of the widespread adoption of Wi-Fi-enabled devices across numerous industries. As enterprises increasingly appreciate the strategic relevance of exploiting data, Wi-Fi analytics has become important in offering actionable insights obtained from wireless networks. By using cutting-edge analytics and machine learning to provide real-time visibility into user behavior, network performance, and engagement indicators, these solutions go beyond traditional network management. Businesses may improve user experiences, optimize their Wi-Fi infrastructure, and make wise decisions by utilizing this abundance of data.

Vendors are developing advanced solutions for location-based analytics, user demographics, and predictive analytics, all of which are indicative of the market's ongoing search for innovation. The ubiquitous presence of Wi-Fi in current business environments, ranging from retail stores to corporate headquarters, has established Wi-Fi analytics as a fundamental tool for strategic decision-making. The Wi-Fi analytics market is still growing and changing as more industries adopt connection. It helps businesses understand the intricacies of wireless data and derive valuable insights for long-term success and operational improvement.




Report Attribute


Estimated Market Value (2023)

6.70 Bn

Projected Market Value (2032)

47.92 Bn

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Component, By Type, By Deployment, By End-Use, & Region

Segments Covered

By Component, By Type, By Deployment, By End-Use, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Wi-Fi Analytics Market Dynamics

The market for Wi-Fi analytics is continually shaped by a variety of factors that reflect how company needs and technology are changing. The need for advanced Wi-Fi analytics solutions has been driven by the quick spread of smart devices, IoT applications, and the digital revolution of industries. Businesses are realizing more and more how important it is to take actionable data from their wireless networks to improve customer service and operational effectiveness. In addition, the introduction of 5G technology has sparked a new wave of innovation that is driving the Wi-Fi analytics market into previously unexplored areas with increased needs for speed and connectivity.

The market dynamics are also impacted by the increasing focus on data security and privacy, which drives suppliers to create strong solutions that guarantee the safety of sensitive data. Additionally, the global shift towards remote and hybrid work modes has heightened the need of reliable and secure Wi-Fi connectivity, encouraging the development of analytics solutions to optimize network performance and resolve issues immediately. With the fiercer competition, companies are setting themselves apart with technologies like machine learning capabilities, enhanced analytics, and integration with larger IT ecosystems. These factors highlight the versatility and endurance of the Wi-Fi analytics market, establishing it as a vital tool for companies navigating the challenges of the digital age.


Global Wi-Fi Analytics Drivers

  • Proliferation of Wi-Fi-Enabled Devices

The use of computers, smartphones, tablets, and other Internet of Things (IoT) devices all of which have Wi-Fi connectivity has increased at an unparalleled rate over the past few decades. The number of connected devices has increased exponentially, resulting in a dynamic and complicated wireless environment that increases the demand for advanced analytics solutions. Businesses understand that it is critical to derive actionable insights from the abundance of data generated by people switching between many devices with ease, which generates enormous volumes of data within Wi-Fi networks.

Wi-Fi analytics not only handles the issues of managing varied devices on a network but also helps enterprises to study user behavior, preferences, and trends. This driver emphasizes how important Wi-Fi analytics are to improving user experiences, streamlining network performance, and allowing organizations to remain flexible and adaptable in a world where an increasing number of Wi-Fi-enabled devices are connected everywhere.

  • Integration of 5G Technology

Fifth-generation wireless technology is expanding its reach globally and offers networks unprecedented speed, reduced latency, and expanded capacity. This evolution transforms the field of Wi-Fi analytics in addition to revolutionizing mobile communication. Wi-Fi networks will be able to accommodate more simultaneous connections, handle larger data quantities, and accelerate transmission speeds with the incorporation of 5G. To manage, analyze, and extract useful insights from this massive and ever-changing flood of data, advanced analytics technologies are required. Businesses may improve user experiences, manage network performance, and explore new avenues in real-time data analysis with the help of Wi-Fi analytics and 5G capabilities.

Moreover, the collaboration between Wi-Fi analytics and 5G supports seamless transitions between cellular and Wi-Fi networks, ensuring a unified and efficient connectivity experience for consumers across different locations. In addition to addressing the issues of a data-intensive era, the combination of 5G technology with Wi-Fi analytics offers up new avenues for creative applications and services, putting the market at the forefront of both technological innovation and strategic network optimization.



  • Data Privacy and Security Challenges

The Wi-Fi analytics industry is severely constrained by issues with data privacy and security, which force businesses to negotiate a challenging environment characterized by increased regulatory scrutiny and worries about sensitive data. Since Wi-Fi analytics includes gathering and analyzing data from wireless networks, it is critical to guarantee the privacy and security of this data. Strict data protection laws, like GDPR, and changing privacy standards need careful adherence, which makes the application of analytics solutions more difficult. The persistent concern of illegal access, data breaches, and potential abuse of personally identifiable information (PII) discourages several firms from adopting Wi-Fi analytics to its fullest extent.

Additionally, because cyber threats are constantly changing, security solutions must also evolve. This adds to the total complexity and expense of keeping a safe Wi-Fi analytics environment. The seamless adoption of Wi-Fi analytics solutions across businesses is hampered by the key challenge of striking a delicate balance between gaining important insights and protecting users' privacy.

  • Lack of Skilled Personnel

Data science, network administration, and system integration experience are necessary for Wi-Fi analytics, but the demand for experts in these fields frequently exceeds the supply of qualified candidates. The workforce must be skilled in managing large data sets, machine learning algorithms, and integrating analytics solutions with pre-existing IT infrastructures due to the dynamic and ever-evolving nature of Wi-Fi technology and the growing complexity of analytics tools. The lack of qualified workers not only makes it more difficult for Wi-Fi analytics to be implemented smoothly, but it also makes it more difficult for businesses to get the most out of these technologies.

As businesses grasp the strategic value of data-driven decision-making through Wi-Fi analytics, the skills gap becomes a key barrier to unlocking the full potential of these solutions. It takes time and money to train and build professional personnel in this specialized subject, which could impede innovation and cause delays in implementation.



  • IoT Integration

The development of Internet of Things (IoT) devices in various industries, including wearables, smart sensors, and industrial IoT applications, makes the prospect of utilizing Wi-Fi analytics more and more alluring. Organizations looking to leverage the massive volumes of data produced by IoT devices inside wireless networks rely heavily on Wi-Fi analytics. Wi-Fi analytics allows businesses to monitor performance, extract actionable intelligence, and obtain real-time visibility into device behavior by seamlessly integrating with IoT ecosystems. This integration makes it possible to optimize network resources, precisely track IoT devices, and examine patterns and trends in device interactions.

The combination of Wi-Fi analytics with IoT integration enables businesses in industries such as manufacturing, healthcare, and smart cities to make better decisions, manage assets better, and provide more individualized services. As a result, an ecosystem has been created in which Wi-Fi analytics catalyzes to unleash the full potential of Internet of Things applications, promote innovation, and increase efficiency across a range of industries in the rapidly changing connected device landscape.

  • Rise of Edge Computing

To improve real-time capabilities and reduce latency, edge computing processes data closer to the source. This trend, when it comes to Wi-Fi analytics, allows businesses to conduct data analysis and interpretation right at the network edge, where the data is being generated. This proximity enables faster reactions and more effective use of Wi-Fi analytics findings. Wi-Fi analytics can take advantage of this architecture to give context-aware, real-time intelligence as edge computing becomes more common. Organizations may gain quick insights from the massive amounts of data created by Wi-Fi-connected devices, improve user experiences, and optimize network performance by processing data locally.

The opportunity is in implementing Wi-Fi analytics solutions at the edge to enable quicker decision-making, minimize latency, and support applications that need instant responsiveness, such as smart manufacturing, autonomous vehicles, and augmented reality experiences. The integration of edge computing and Wi-Fi analytics not only increases data processing efficiency but also puts the industry in a position to discover novel use cases, thereby reinforcing its place in the rapidly changing field of advanced data analytics.


Segment Overview

  • By Component

Based on components, the global Wi-Fi analytics market is divided into software and services. The software category dominates the market with the largest revenue share in 2023. The fundamental technology framework for Wi-Fi networks is made up of Wi-Fi analytics software, which offers the platforms and instruments required for data collection, processing, and analysis. Applications created to track user activity, engagement metrics, and network performance fall under this category. The software incorporates advanced algorithms and analytics engines that facilitate enterprises in obtaining valuable insights from the copious volumes of data produced by Wi-Fi-connected devices.

The support, consulting, and implementation components that enable the efficient use of Wi-Fi analytics software are included in Wi-Fi analytics services. Services like system integration, training, consulting, and continuous support are included in this category to guarantee the smooth deployment and operation of Wi-Fi analytics solutions. Service providers help enterprises integrate and modify the software into their current network architectures.

  • By Type

Based on the type, the global Wi-Fi analytics market is categorized into Wi-Fi presence analytics, Wi-Fi marketing analytics, and Wi-Fi advertising analytics. The Wi-Fi presence analytics category leads the global Wi-Fi analytics market with the largest revenue share in 2023. The goal of Wi-Fi Presence Analytics is to comprehend and monitor the movement and physical presence of devices in Wi-Fi-enabled environments. It entails gathering and analyzing information about the quantity of devices, where they are located, and how long they have been there. Businesses in a variety of industries, including retail and hospitality, can benefit from this information as it helps them optimize physical layouts, better crowd control, and improve the overall consumer experience.

Utilizing Wi-Fi data to analyze user behavior, preferences, and demographics for focused marketing campaigns is the core of Wi-Fi Marketing Analytics. It entails gathering and analyzing information about how users engage with the Wi-Fi network, including session lengths, browsing preferences, and login information. Businesses can use this data to develop customized and focused marketing strategies that increase consumer engagement and loyalty.

The goal of Wi-Fi Advertising Analytics is to assess how well advertisements operate inside Wi-Fi networks. This entails examining information on click-through rates, engagement indicators, and user reactions to adverts. Companies can assess the effectiveness of their advertising initiatives and refine them for improved outcomes. For marketers, advertisers, and venue owners who want to get the most out of their promotional content in Wi-Fi-enabled places, Wi-Fi advertising analytics are essential.

  • By Deployment

Based on deployment, the global Wi-Fi analytics market is segmented into on-premise and cloud. The cloud segment dominates the Wi-Fi analytics market. The infrastructure and analytics software are hosted on external servers run by cloud service providers in cloud-based Wi-Fi analytics. The analytics platform is accessed by users over the internet.

Scalability is a feature of cloud systems that makes it simple for businesses to increase or decrease resources in response to demand. It offers adaptability to evolving company needs without requiring significant initial hardware costs. Installing and running the analytics program inside the company's physical infrastructure—usually housed in data centers or server rooms is known as "on-premise Wi-Fi analytics." Organizations are under complete control of the security protocols, software, and hardware, which enables them to be highly customized to meet unique requirements and security requirements.

  • By End-Use

Based on end-use, the global Wi-Fi analytics market is divided into retail, restaurants/hospitality, travel & transportation, smart cities & communities, education, and others. The restaurants/hospitality category dominates the market with the largest revenue share in 2023. Wi-Fi analytics is useful in the hospitality industry to enhance visitor experiences. It entails monitoring visitor trends, controlling guest Wi-Fi access, and offering tailored services. Wi-Fi analytics help restaurants maximize seating arrangements and boost customer engagement with focused marketing.

In the travel and transportation industries, Wi-Fi analytics is used to optimize waiting spaces, manage passenger flows, and guarantee effective service delivery. Wi-Fi analytics are used by airports, train stations, and other transportation hubs to improve passenger experience and operational efficiency. The goal of retail Wi-Fi analytics is to comprehend consumer behavior in physical locations. It offers information on dwell hours, foot traffic, and well-liked shopping locations. Retailers use this information to design promotions, optimize store layouts, and improve customer pleasure in general. Wi-Fi analytics helps with data-driven urban management in smart cities. It entails keeping an eye on public areas, controlling traffic, and boosting security. Wi-Fi analytics gives municipal planners and administrators data that assist them in developing more livable and effective urban environments.

In education, Wi-Fi analytics helps optimize campus networks and provide behavioral data to students. This entails monitoring student mobility, controlling network resources, and guaranteeing instructors and students have a flawless connection experience.


Global Wi-Fi Analytics Overview by Region

The global Wi-Fi analytics market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific emerged as the leading region, capturing the largest market share in 2023. Demand for strong Wi-Fi analytics tools to maximize network performance and glean insightful information from the growing number of connected devices has been driven by the quick uptake of cutting-edge technology, especially in nations like China, India, and Japan. Smart city initiatives where Wi-Fi analytics is essential for managing urban networks, boosting public services, and improving general quality of life have seen an increase in investments due to Asia-Pacific's growing population and urbanization. Finally, to further spur market expansion, the region's vibrant retail and hotel industries use Wi-Fi analytics to comprehend and serve a wide range of customer behaviors.

Throughout the forecast period, North America is anticipated to post a significant CAGR. The ecosystem in the region is well-established and technologically sophisticated, and businesses are starting to understand the strategic value of Wi-Fi analytics for data-driven decision-making. The demand for advanced analytics solutions is rising due to the widespread adoption of smart technology and the concentration of industries like retail, healthcare, and hospitality. Furthermore, Wi-Fi analytics is a critical component for organizations due to North America's propensity for early adoption of emerging technologies and a strong focus on improving customer experiences and operational efficiency.



Global Wi-Fi Analytics Competitive Landscape

In the global Wi-Fi analytics market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global Wi-Fi analytics market include,

  • Cisco Systems, Inc.
  • Hewlett Packard Enterprise Development LP (Aruba Network)
  • Purple; GoZone WiFi, LLC
  • Cloud4Wi
  • Singtel
  • Fortinet, Inc.
  • Bloom Intelligence Restaurant Marketing & Guest Intelligence Platform
  • MetTel
  • Extreme Networks, and various others.


Global Wi-Fi Analytics Recent Developments

  • In January 2024, ABI is optimistic about Wi-Fi growth, Morse Micro presents HaLow at CES, and Wi-Fi Alliance introduces Wi-Fi CERTIFIED 7TM. Additionally, according to the Wi-Fi Alliance, Qualcomm, Broadcom, CommScope, Intel, MaxLinear, MediaTek, and CommScope are among the first firms to certify Wi-Fi 7 devices and constitute the test bed for Wi-Fi 7 certification.
  • In September 2022, GoZone WiFi, LLC stated that it is utilizing its Smart WiFi Suite of visitor analytics tools to help event complexes and convention centers across the United States increase income and establish direct connections with IoT devices and guests.


Scope of the Global Wi-Fi Analytics Market Report

Wi-Fi Analytics Market Report Segmentation



By Component

  • Software
  • Services

By Type

  • Wi-Fi Presence Analytics
  • Wi-Fi Marketing Analytics
  • Wi-Fi Advertising Analytics


By Deployment

  • On-premise
  • Cloud

By End-Use

  • Retail
  • Restaurants/Hospitality
  • Travel & Transportation
  • Smart Cities & Communities
  • Education
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Wi-Fi Analytics Market Size and Forecast: To identify and estimate the market size for the global Wi-Fi analytics market segmented by component, by type, by deployment, by end-use, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of Wi-Fi analytics between 2019 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global Wi-Fi analytics market
  • Market Influencing Factors: To find out the factors which are affecting the sales of Wi-Fi analytics among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global Wi-Fi analytics market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Enterprises and Businesses
  • IT Professionals
  • Marketing and Sales Teams
  • Smart City Planners and Administrators
  • Technology Solution Providers
  • Governments, Associations, and Industrial Bodies
  • Investors and Trade Experts

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

On the basis of Geography, The Wi-Fi analytics market is classified into North America, Europe, Asia Pacific, and the Rest of the world.
According to Wi-Fi analytics market research, the market is expected to grow at a CAGR of ~24.4% over the coming years.
North America is expected to register the highest CAGR during 2024 - 2032.
Asia-Pacific held the largest share in 2023.
The major players operating in the global Wi-Fi analytics market include Cisco Systems, Inc.; Hewlett Packard Enterprise Development LP (Aruba Network); Purple; GoZone WiFi, LLC; Cloud4Wi; Singtel; Fortinet, Inc.; Bloom Intelligence Restaurant Marketing & Guest Intelligence Platform; MetTel; Extreme Networks, and various others.

Avail PDF Sample Reports