Tortilla Market

Tortilla Market Size, Share, Trends, Growth, and Industry Analysis, By Type (Tortilla Chips, Flour Tortillas, Taco Shells, Tostadas, and Corn Tortillas), Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Discount Stores, Food and Drink Specialty Stores, and Online), and Source (Corn and Wheat) Regional Analysis and Forecast 2032.

Consumer Goods & Services | April 2024 | Report ID: EMR00731 | Pages: 254

Global Tortilla market is predicted to reach approximately USD 72.26 billion by 2032, at a CAGR of 5.01% from 2024 to 2032.


Tortillas are typically made from wheat or corn flour, water, and sometimes salt and fat. They can be cooked on a hot griddle or comal, offering a flexible base for various fillings and toppings, ranging from meats and vegetables to cheese and sauces. The market for tortillas has experienced significant growth due to their widespread popularity and adaptability in different culinary traditions, including Mexican, Tex-Mex, and international fusion cuisines.

Factors driving this growth include increasing consumer demand for convenient and portable foods, the rising popularity of Latin American and Mexican cuisines globally, and the expanding market for ethnic and specialty foods. Health-conscious consumers are choosing tortillas instead of bread because they're seen as healthier and lower in calories. Tortilla makers are creating healthier options, such as gluten-free and low-fat varieties, to match changing consumer tastes. Major food companies, local tortilla makers, and specialty producers are all trying to win over customers in this growing market.


Global Tortilla report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 46.52 Billion

Projected Market Value (2032)

USD 72.26 Billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Type, By Distribution Channel, By Source, & Region.

Segments Covered

By Type, By Distribution Channel, By Source, & By Region.

Forecast Units

Value (USD Million or Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Tortilla dynamics

The tortilla market is growing because people want easy and different food choices, especially in cities where people are always busy. Tortillas are easy to use and can be made into many different dishes, making them a good fit for this trend. Also, more and more people are interested in Latin American and Mexican food, which has helped the tortilla market grow. People want to make these dishes at home and try new flavors, which is why tortillas are becoming more popular.

Additionally, health consciousness among consumers has spurred the demand for healthier tortilla options, leading manufacturers to innovate with gluten-free, whole grain, and organic varieties. On the supply side, the market is characterized by intense competition among both large multinational corporations and smaller regional producers, driving continuous product development and marketing efforts. Technological advancements in tortilla production, such as automated equipment and efficient packaging solutions, are also shaping the market landscape by improving manufacturing processes and reducing costs.


Global Tortilla drivers

  • Rising Demand for Convenient and Versatile Foods

Due to the growing popularity of convenient and versatile food options, the tortilla market worldwide is expanding. Tortillas are a convenient base for various dishes, from traditional Mexican dishes to wraps and sandwiches. Their ease of use and portability make them ideal for busy urban consumers who need quick and easy meals and snacks. Additionally, the rise of home cooking and meal prepping has led to an increased demand for ingredients that make meal assembly faster and simpler, such as tortillas. As a result, manufacturers are expanding their product offerings to include pre-cooked and ready-to-eat tortillas, catering to the needs of time-pressed consumers seeking convenient meal solutions.

  • Increasing Popularity of Latin American and Mexican Cuisines

The growing popularity of Latin American and Mexican dishes worldwide has created a surge in the demand for tortillas. People are becoming more open to exploring new flavors and are seeking authentic ingredients for home cooking. Tortillas, a key ingredient in these cuisines, have seen increased demand as consumers add them to their culinary arsenal.

The growing influence of multiculturalism and international travel has exposed consumers to a diverse range of flavors and food experiences, driving curiosity and experimentation with ethnic cuisines. This trend presents a lucrative opportunity for manufacturers to capitalize on the popularity of Latin American and Mexican foods by offering high-quality tortilla products that cater to evolving consumer tastes and preferences.



  • Raw Material Price Volatility

Price changes in raw materials like wheat and corn can be a big issue for tortilla makers. These materials are needed to make tortillas, so any price changes can affect the cost of making them and how much profit is made. Also, geopolitical events, the weather, and how the market is doing can all make prices go up and down, making it hard for manufacturers to know what to expect and how to handle their expenses.

To mitigate the impact of raw material price fluctuations, manufacturers may need to implement strategic sourcing strategies, explore alternative ingredients, or adjust pricing strategies to maintain profitability in the face of market uncertainties.

  • Supply Chain Disruptions

The global tortilla market is vulnerable to supply chain disruptions, which can arise from various factors such as transportation delays, labor shortages, natural disasters, or regulatory issues. Disruptions in the supply chain can disrupt production schedules, lead to inventory shortages, and impact product availability in the market. Moreover, in an increasingly interconnected global economy, disruptions in one part of the supply chain can have ripple effects across the entire value chain, affecting suppliers, manufacturers, distributors, and ultimately, consumers.



  • Health and Wellness Trends

As the importance of health grows, the tortilla industry has a chance to benefit from consumers wanting healthier foods. Manufacturers can sell tortillas that appeal to health-conscious customers by making them from whole grains, without gluten, or with low carbs. Tortilla recipes can also be improved by adding healthy ingredients like flaxseed, chia seeds, or quinoa, which will make them more appealing to customers looking for better choices. By aligning with health and wellness trends, tortilla manufacturers can differentiate their products in the market and attract a broader customer base, including those with dietary restrictions or specific nutritional requirements.


Segment Overview

  • By Type

This segment encompasses various types of tortilla products catering to different culinary preferences and usage occasions. Tortilla chips are a popular snack item made from corn or flour tortillas, often seasoned and fried until crispy.

Taco shells are another type, specifically designed to hold fillings for tacos, while tostadas are flat, crispy tortillas typically used as a base for savory toppings. Flour tortillas and corn tortillas are versatile flatbreads used in a wide range of dishes, from burritos and enchiladas to quesadillas and wraps. Each type of tortilla offers unique textures and flavors, catering to diverse consumer preferences and culinary applications.

  • By Distribution Channel

This segment refers to the various channels through which tortilla products reach consumers. Hypermarkets/supermarkets are major retail outlets that offer a wide selection of tortilla products, alongside other groceries and household items. Convenience stores provide convenient access to tortilla snacks and ready-to-eat meals for consumers on the go.

Discount stores offer value-oriented pricing on tortilla products, appealing to budget-conscious shoppers. Food and drink specialty stores focus on offering high-quality, artisanal tortilla products catering to discerning consumers seeking unique flavors and ingredients. Additionally, online channels provide the convenience of home delivery and access to a broader range of tortilla products, making them increasingly popular among busy consumers and those seeking specialty or niche products.

  • By Source

This segment refers to the primary ingredients used in tortilla production. Corn tortillas are made from corn masa, a dough made from ground maize mixed with water and sometimes lime. Corn tortillas have a distinct flavor and texture, commonly associated with traditional Mexican cuisine.

On the other hand, flour tortillas are made from wheat flour, water, and other ingredients such as salt and fat. Flour tortillas have a softer texture and milder flavor compared to corn tortillas, making them suitable for a variety of dishes, including sandwiches, wraps, and quesadillas. The choice of source can influence the taste, texture, and nutritional profile of tortilla products, catering to different dietary preferences and cultural traditions.


Global Tortilla Overview by Region

In North America, particularly in the United States and Mexico, tortillas hold a prominent place in the culinary landscape, with corn tortillas being a staple in traditional Mexican cuisine and flour tortillas enjoying widespread popularity in Tex-Mex dishes. The market in North America is characterized by a diverse range of products, including tortilla chips, taco shells, and a variety of tortilla types, distributed through a wide array of channels, from supermarkets to food trucks.

In Europe, the tortilla market is experiencing growth driven by increasing consumer interest in ethnic and fusion cuisines, leading to greater demand for tortilla products in both retail and foodservice sectors. The market in Asia Pacific is also expanding, fuelled by rising awareness of Mexican and Latin American cuisines, coupled with the growing influence of Western fast food chains and international food trends. Additionally, the Middle East and Africa present emerging opportunities for the tortilla market, as global food culture continues to penetrate these regions, creating demand for tortilla products as versatile alternatives to traditional flatbreads.



Global Tortilla market competitive landscape

Major companies such as Grupo Bimbo, Mission Foods (owned by Gruma Corporation), and Old El Paso (part of General Mills) dominate the market with their extensive product portfolios, strong distribution networks, and significant marketing investments. These industry giants leverage economies of scale to maintain competitive pricing and offer a wide range of tortilla products to cater to diverse consumer preferences.

Regional players, particularly in key markets such as Mexico and the United States, contribute to market competitiveness by focusing on authentic flavors, locally sourced ingredients, and niche product offerings tailored to specific regional tastes. Additionally, artisanal tortillerias and specialty producers are gaining traction among discerning consumers seeking premium-quality, artisan-crafted tortillas made with traditional methods and premium ingredients.


Global Tortilla Recent Developments

  • Feb 2024, Tortilla Mexican Grill PLC, the leading fast-casual Mexican restaurant chain in the UK, has officially announced Uber Eats and Just Eat as its chosen delivery partners after a thorough review of its delivery strategy, as stated on December 20th, 2023.
  • Jan 2021, La Tortilla Factory, Inc. (LTF) revealed that Flagship Food Group, LLC (Flagship) has committed to investing in the company to bolster its forthcoming expansion plans. With this agreement, Flagship will assume majority ownership of the company, while the esteemed third-generation Tamayo family members will maintain their integral roles as valued partners.


Scope of global Tortilla report

Global Tortilla report segmentation



By Type

  • Tortilla Chips
  • Taco Shells
  • Tostadas
  • Flour Tortillas
  • Corn Tortillas

By Distribution Channel

  • Hypermarket/Supermarket
  • Convenience Stores
  • Discount Stores
  • Food and Drink Specialty Stores
  • Online

By Source

  • Corn
  • Wheat

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Tortilla size and forecast: To identify and estimate the market size for global Tortilla market segmented by Type, By Distribution Channel, By Source, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Tortilla
  • Market Influencing Factors: To find out the factors which are affecting the market of global Tortilla among consumers.
  • Company Profiling: To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Tortilla forecast period is 2024 - 2032.
According to global Tortilla research, the market is expected to grow at a CAGR of ~ 5.01% over the next eight years.
The possible segments in global Tortilla are based on by Type, By Distribution Channel, By Source, & by region.
The expected market size for Global Tortilla is USD 46.52 billion in 2023.
The major players in the market are La Tortilla Factory, Gruma S.A.B. de C.V., PepsiCo, Inc., Franco Whole Foods, Azteca Foods, Ole Mexican Foods Inc., Tortilla King Inc., Easy Food Inc., Los Amigos Tortilla Manufacturing, Inc., Catallia Mexican Foods, and Fiesta Tortilla Factory Inc.

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