Skincare Market

Global Skincare Market Research Report: By Products (Creams and Moisturizers, Powder, Cleansers and Face Wash, Others), By Distribution Channel (Online, Offline), By Gender (Male, Female), By Packaging (Tubes, Bottles and Jars, Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032.

Pharma & Healthcare | January 2024 | Report ID: EMR00393 | Pages: 301

The global skincare market was valued at USD 154.4 billion in 2023 and is estimated to reach approximately USD 262.5 billion by 2032, at a CAGR of 6.0% from 2024 to 2032.

Over the last several decades, the skincare sector has grown rapidly, going from being a specialized industry to a major player on the world stage. From the humble beginnings of cleansing and moisturizing products, it has developed into a complex field with a wide range of subsectors, including anti-aging, natural therapies, and specialty treatments. The introduction of novel chemicals and state-of-the-art technologies brought forth by scientific discoveries transformed skincare regimens. By highlighting the value of wellness, self-care, and the goal of healthy skin, brands took advantage of customer awareness.

Consumer tastes were significantly shaped by the visibility and endorsement of products, especially with the rise of social media influencers and beauty experts. Consumers are increasingly looking for cruelty-free, eco-friendly products, and the market has seen a change towards sustainability and eco-consciousness. Globalization has also contributed to the growth of the skincare sector by making goods more widely available and facilitating the sharing of beauty tips. By emphasizing inclusivity, customization, and openness, the skincare industry adjusts to the ever-changing demands of consumers, paving the way for future innovation and expansion.




Report Attribute


Estimated Market Value (2023)

154.4 Bn

Projected Market Value (2032)

262.5 Bn

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Products, By Distribution Channel, By Gender, By Packaging, & Region

Segments Covered

By Products, By Distribution Channel, By Gender, By Packaging, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Skincare Market Dynamics

Consumer preferences are important since they are influenced by things like age groups, cultural ideas of attractiveness, and changing lifestyle choices. Owing to increased health concern and understanding of sustainability, demand for natural and organic components has increased. Furthermore, the way that consumers interact with products has changed because to technological advancements like AI-driven skincare analysis, individualized suggestions, and the integration of smart devices. Global events, economic turbulence, and regulatory shifts that affect product development, distribution, and marketing tactics are other factors that drive market dynamics.

It is impossible to overstate the impact of social media and influencer culture, which continues to drive trends and affect consumer decisions. Additionally, through exclusive product lines and endorsements, partnerships between skincare manufacturers and professionals or celebrities frequently change the dynamics of the industry. The continuous focus on diversity, inclusivity, and representation has also reshaped product offerings to better meet the varied requirements and preferences of customers around the globe. These complex dynamics are what spur constant innovation in the skincare industry, which forces it to change and grow to satisfy consumers' shifting needs while pursuing efficacy and sustainability.


Global Skincare Market Drivers

  • Growing Concerns About Sustainability, Environmental Impact, and Health Consciousness

The growing awareness of environmental impact, health, and sustainability is a major factor that is changing the skincare industry. Customers are choosing eco-friendly, sustainably derived skincare products because they are more conscious of the environmental impact that these goods have. Growing consciousness regarding the damaging effects of harsh chemicals on the environment and skin health is driving the need for more natural, cleaner formulas. This change is indicative of a broader cultural commitment to protecting the environment while putting people's health first.

Companies that address these issues see a change in customer loyalty as consumers become more interested in open, moral business operations. Regulations and the push for safer components also drive innovation in the business by promoting the creation of biodegradable materials, cruelty-free procedures, and environmentally friendly packaging. The convergence of sustainability, environmental consciousness, and health awareness influences skincare manufacturers to take responsibility for their goods as well as consumers' choices. This has created a market trend toward ethical, eco-friendly, and health-driven skincare products.

  • Growing Natural and Sustainable Products

A significant shift in consumer attitudes and tastes is reflected in the growing demand for sustainable and natural skincare products, which is reshaping the skincare industry. Customers are becoming more aware of the effects that their purchases have on the environment and on their health. The search for skincare products made with natural, ethically sourced, and eco-friendly ingredients is fueled by this understanding.

The preference for formulations made of organic, plant-based, or non-toxic ingredients stems from the desire to reduce exposure to potentially dangerous substances. In response to this demand, brands emphasize sustainability in their packaging, lower their carbon footprints, and provide transparency in their sourcing and production methods.  This driver is more than just a fad; it represents a deep shift in consumer behavior as people look for goods that align with their moral principles. The growing trend of natural and sustainable skincare not only shapes consumer choices but also stimulates innovation across the industry, creating a market that supports environmentally friendly practices and places a premium on the health of both people and the environment.



  • Supply Chain Disruptions

Disruptions to the supply chain pose a serious challenge to the skincare industry, affecting product distribution, manufacturing, and, eventually, customer access. Numerous things might cause these disruptions: insufficient raw materials, transportation issues, geopolitical unrest, and unanticipated worldwide calamities like pandemics or natural disasters. These hiccups cause delays in locating necessary ingredients or packaging, which impedes manufacturing schedules and raises expenses. It is difficult for manufacturers to keep their inventory levels constant, which could lead to shortages and changes in the availability of their products. Furthermore, logistical issues impede the prompt delivery of goods to customers or retailers, leading to discontent and harming the reputation of the brand.

These difficulties are exacerbated by the skincare industry's interconnectedness on a worldwide scale, which leaves it vulnerable to supply chain interruptions at different points. In order to alleviate these limitations, companies frequently want to diversify their sourcing, put risk management plans into place, and invest in agile supply chain techniques that allow them to respond quickly to unanticipated events. However, supply chain interruptions continue to be a recurring problem, requiring the skincare industry to constantly adapt and be resilient.

  • High Cost of Skincare Products

The market is severely constrained by the high price of skincare products, which affects customer accessibility and buying decisions. Prominent ingredients, cutting-edge technologies, and sophisticated formulations can drive up the cost of products. Even if consumers value quality and efficacy more and more, they may encounter obstacles when items become unaffordable. This problem is especially common in markets that offer luxury brands, specialized therapies, or goods with innovative chemicals or technologies.

Costs for skincare companies are further increased by high R&D costs, strict testing specifications, and marketing expenditures, which are reflected in product prices. Because of this, some customers would choose less expensive options or decide not to buy anything at all, which would restrict the market's potential reach and growth. It's still difficult for firms to strike a balance between price innovation and quality as they try to appeal to a wide range of consumer demographics. This constraint is navigated by using tactics like product diversity, providing a range of price points, and effectively communicating value propositions to find a balance between affordability and preserving product integrity in the skincare industry.



  • Rise in Men's Skincare

Previously marginalized, men are coming to see skincare as a necessary component of personal grooming and self-care. This offers an unexplored market with enormous potential for skincare companies to create product lines specifically catered to the particular requirements and preferences of guys. There are several opportunities to develop customized formulations for men's skin that address particular issues like oil control, shaving irritation, and anti-aging. This market can be further expanded by using marketing techniques that de-stigmatize skincare for guys and provide information about regimens and product advantages.

Engaging male consumers and influencing their purchase behavior can be accomplished through collaboration with grooming specialists or male influencers. Furthermore, because this tendency is worldwide, there is potential for firms to expand into new markets and broaden their customer base. Skincare brands may leverage the growth of men's skincare and appeal to a growing market that values personal care and grooming by embracing this transition and providing customized solutions.

  • Advanced Personalized Skincare Solutions

Advanced tailored skincare solutions have revolutionized the business by changing the way consumers interact with and see skincare products. Brands can provide highly customized goods and routines by utilizing cutting-edge technology like artificial intelligence (AI), machine learning, and data analytics. By addressing specific skin concerns, preferences, and environmental circumstances, customization fosters a more meaningful relationship with customers who are looking for one-of-a-kind and efficient solutions. Large-scale data collection and analysis present an opportunity to provide accurate formulas and suggestions for a range of skin types, tones, and concerns. Companies can create interactive websites or applications that provide online consultations, skin analysis, and customized product recommendations, giving customers a smooth and interesting experience. Furthermore, as customers look for ongoing assistance and customization in their skincare regimens, this trend creates opportunities for continued engagement. Skincare brands have an opportunity to set themselves apart, cultivate brand loyalty, and satisfy the changing expectations of customers who value customized, high-performing skincare products as the desire for personalized experiences rises.


Segment Overview

By Products

Based on products, the global skincare market is divided into creams and moisturizers, powder, cleansers and face wash, and others. The creams and moisturizers category dominates the market with the largest revenue share in 2023. This category includes a wide range of skincare products that are intended to protect, moisturize, and nourish the skin. It contains moisturizers, serums, lotions, and day and night creams in a variety of formulations to suit various skin types and concerns. Setting powders, loose powders, mineral powders, powder-based makeup, and powder-based skincare products are examples of powder products. They are perfect for people with oily or combination complexions who want a more matte look because they frequently offer oil control, mattifying properties, or extra coverage. In skincare regimes, cleansers and face washes are crucial because they are made to get rid of pollutants, makeup, excess oil, and impurities. To accommodate a variety of skin types and preferences, this category comprises exfoliating scrubs, micellar waters, oil-based cleansers, gel cleansers, and foamy cleansers.


By Distribution Channel

Based on the distribution channel, the global skincare market is categorized into online and offline. The online category leads the global skincare market with the largest revenue share in 2023. The distribution and sale of skincare products via online stores and digital platforms are covered in this section. Customers can buy skincare products from company websites, social media channels, and online retailers like Amazon, Sephora, and Ulta.

Online skincare buying provides a number of benefits, including ease of comparison shopping, a large selection of products, thorough information, user reviews, and a detailed product selection.  Brick-and-mortar retail locations where customers buy skincare items are included in the offline skincare category. Department stores, independent beauty boutiques, pharmacies, supermarkets, and specialty beauty stores are some examples of these. The tactile experience of offline shopping is enhanced by the opportunity for clients to test products, speak with beauty advisers face-to-face, and enjoy instant pleasure by bringing purchases home right away.


By Gender

Based on gender, the global skincare market is segmented into male and female. The female segment dominates the skincare market. In the past, women have been the target market for skincare products and have also used them. This category covers a wide range of goods, such as cleansers, masks, moisturizers, serums, and specialty treatments, that address various skin issues. Products frequently target a variety of issues, including hydration, acne, hyperpigmentation, sensitivity, and anti-aging. Male skincare solutions frequently concentrate on easier regimens, taking care of problems associated with shaving, oil control, hydration, and male-specific anti-aging concerns. Face cleansers, moisturizers, aftershave lotions, and specific grooming supplies are examples of products. This market's marketing strategies frequently emphasize skincare regimens that are straightforward, masculine, and practical.


By Packaging

Based on packaging, the global skincare market is divided into tubes, bottles & jars, and others. The tubes category dominates the market with the largest revenue share in 2023. Tube-packed skincare products are adaptable and frequently used for a range of formulas, including ointments, gels, lotions, and creams. Tubes are practical because they provide easy application, controlled dosing, and portability. They are the best option for goods like spot treatments, eye creams, or travel-sized items that need to be applied precisely or with focus. As tubes reduce exposure to air and pollutants, they are frequently thought to be more hygienic. Products for skincare that come in jars or bottles (with droppers or pumps) have varied benefits. For serums, oils, or liquid-based products, bottles with pumps or droppers are preferred because they provide controlled dispensing and protect product integrity by reducing air exposure. For richer formulas like moisturizers, masks, or balms, jars are frequently utilized since they make it simple to scoop or apply the product with your fingertips.


Global Skincare Market Overview by Region

The global skincare market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific emerged as the leading region, capturing the largest market share in 2023. This area is home to many different cultural traditions, and traditional beauty rituals and practices heavily emphasize skincare, which has long fostered a fondness for skincare products. Increased spending on personal care and beauty items has been driven by factors such as urbanization, rising disposable incomes, and the growth of the middle class in nations like China, Japan, South Korea, and India. Additionally, South Korea has led the way in skincare innovation and technology developments that have created worldwide trends by bringing unique products, formulas, and beauty routines that appeal to markets around the world. Global consumer tastes have been profoundly influenced by the rise of K-beauty and J-beauty, which are known for their cutting-edge products like essences, sheet masks, and multi-step procedures.



Due to a number of factors, North America is expected to have the highest compound annual growth rate (CAGR) in the skincare market during the forecast period. This area demonstrates a rising consumer preference for high-end skincare products, which is being fueled by wellness trends, skincare routine awareness, and the search for efficient anti-aging products. Furthermore, the region's emphasis on sustainability and health consciousness is in line with the rise in demand for natural, organic, and clean beauty products. In addition, ongoing product developments, technology breakthroughs, and changing beauty standards all support the skincare market's anticipated strong expansion in North America.


Global Skincare Market Competitive Landscape

In the global skincare market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global skincare market include,

  • Johnson's & Johnsons
  • Deciem
  • Estee Lauder Companies Inc.
  • Shiseido Ltd.
  • Amore Pacific
  • Glossier
  • Gladerma
  • L'Oreal
  • Unilever plc, and various others.


Global Skincare Market Recent Developments

  • In December 2023, TrueKind, a skincare business, is acquired by BIA Brands. A significant milestone in BIA Brands' plan to expand our product line and enter the beauty and personal care industry is the acquisition of TrueKind. It represents our objective to expand our worldwide presence and launch cutting-edge goods.
  • In August 2023, E.l.f. Expands Skin Care Lineup with $355M Acquisition of Naturium Naturium fits with E.l.f. Beauty's mission to establish a new category of beauty brand, one that uses positivity, inclusivity, and accessibility to challenge conventions, shape culture, and foster community connections.


Scope of the Global Skincare Market Report

Skincare Market Report Segmentation



By Products

  • Creams and Moisturizers
  • Powder
  • Cleansers and Face Wash
  • Others

By Distribution Channel

  • Online
  • Offline


By Gender

  • Male
  • Female

By Packaging

  • Tubes
  • Bottles and Jars
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Skincare Market Size and Forecast: To identify and estimate the market size for the global skincare market segmented by products, by distribution channel, by gender, by packaging,, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of skincare between 2019 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global skincare market
  • Market Influencing Factors: To find out the factors which are affecting the sales of skincare among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global skincare market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Consumers
  • Skincare Brands and Manufacturers
  • Beauty and Wellness Professionals
  • Retailers, Wholesalers, and Distributors
  • Governments, Associations, and Industrial Bodies
  • Investors and Trade Experts

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

On the basis of Geography, The skincare market is classified into North America, Europe, Asia Pacific, and the Rest of the world.
According to skincare market research, the market is expected to grow at a CAGR of ~6.0% over the coming years.
North America is expected to register the highest CAGR during 2024 - 2032.
Asia-Pacific held the largest share in 2023.
The major players operating in the global skincare market include Johnson's & Johnsons, Deciem, Estee Lauder Companies Inc., Shiseido Ltd., Amore Pacific, PROCTER & GAMBLE HYGIENE & HEALTH CARE Ltd, Glossier, Gladerma, L'Oreal, Unilever plc ,and various others.