Private Tutoring Market

Global Private Tutoring Market Research Report Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032: By Course Type (Academic and Non-Academic), By Delivery Mode (Online and Offline), By End User (Preschool and Primary Students, Middle School Students, High School Students and College Students), and Region (North America, Europe, Asia-Pacific, and Rest of the World)

Consumer Goods & Services | January 2024 | Report ID: EMR00530 | Pages: 301

The global private tutoring market was valued at USD 93.12 billion in 2023 and is estimated to reach approximately USD 174.87 billion by 2032, at a CAGR of 7.2% from 2024 to 2032.

As an essential part of modern education, the market for private tutoring has experienced tremendous expansion. Driven by the growing desire for individualized education, it offers pupils specialized academic assistance for improved comprehension and achievement. This emerging sector serves a variety of learning demands by covering a broad range of topics, from traditional academics to specialized skills. Private coaching, which is frequently done online, is becoming more and more popular because of its flexibility and ease. The private tutoring market is always changing, reflecting a dynamic environment that supports and enhances formal education systems across the globe as parents and kids come to understand the value of personalized attention.




Report Attribute


Estimated Market Value (2023)

93.12 Bn

Projected Market Value (2032)

174.87 Bn

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Course Type, By Delivery Mode, By End User, & Region

Segments Covered

By Course Type, By Delivery Mode, By End User, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Private Tutoring Market Dynamics

The need for individualized learning experiences has grown as a result of increased competition for academic success, propelling the expansion of the private tutoring industry. Accessibility has been transformed by online platforms, which allow students and tutors to connect anywhere in the world. Socioeconomic variables also impact the market, as a growing middle class is eager to spend money on supplemental education. The dynamics of the industry remain dynamic, reflecting a mix between classic and modern teaching approaches, as it continues to adapt to changing educational demands.


Global Private Tutoring Market Drivers

  • Growing Emphasis on Academic Excellence

Parents and children want individualized support to succeed as academic achievements become more and more valued in society. The need for improved learning outcomes and a competitive advantage in academic endeavors is what is driving this need. Private tutoring fills the gap in regular classroom instruction by providing individualized guidance. The drive for high grades, college acceptance, and professional prospects highlights the importance of academic achievement, advancing the private tutoring sector as a vital resource for anybody hoping to reach and exceed demanding academic requirements.

  • Rising Competition for Educational Attainment

As academic standards rise, parents and students look for additional help to make sure they succeed. With its specialized approach, private tutoring meets the demand for skill development and individualized assistance. The demand for private tutoring services is driven by the desire to outperform peers, achieve coveted academic achievements, and gain a competitive edge in a globally competitive landscape. This drives the industry's importance as a crucial component in navigating and succeeding in the highly competitive realm of education.



  • Quality Assurance Concerns

Concerns regarding the reliability and consistency of tutoring services are raised by the absence of consistent control and regulatory frameworks. The credibility of private tutoring may be compromised by instructors' differing standards, which could result in differences in students' academic performance. Because of this, prospective customers could be hesitant owing to concerns regarding the efficacy and credentials of tutors. To solve these issues and preserve the reputation of the private tutoring industry in the face of a competitive educational environment, it is essential to establish strong quality assurance procedures.

  • Dependency on Tutors' Availability

The shortage of competent tutors and the unpredictability of their schedules could make it more difficult to supply the growing need for individualized academic assistance. Lack of tutor availability can cause problems with scheduling, which might postpone or restrict access to important tutoring sessions. This reliance limits the market's potential for growth and could irritate parents and students who are looking for reliable, timely support. Creating flexible scheduling choices, maximizing tutor availability via technology, and growing the pool of skilled tutors are some strategies to alleviate this limitation and lessen the impact of this dependency.



  • Technology Integration and Innovation

The tutoring experience could be completely transformed by innovations like virtual reality, AI-driven learning platforms, and interactive tools. These technological advancements improve efficacy and engagement by enabling tailored and immersive learning. Online resources enable global outreach and provide a smooth connection between tutors and students. In an increasingly digital world, private tutoring services that embrace and integrate cutting-edge technologies will gain a competitive edge as demand for tech-enhanced education rises. These services will be able to offer more accessible, efficient, and customized learning experiences that meet the changing needs of students.

  • Flexible Learning Models

Offering flexible solutions that address individual needs presents an opportunity to promote a more convenient and inclusive learning environment. Flexible models allow for a tailored approach for every learner by accommodating different subjects, skills, and levels. By seizing this chance, the private tutoring industry can better meet the changing needs of both parents and students. It can also expand its market share and improve accessibility by adopting dynamic, individualized learning programs that fit the learners' busy, modern lifestyles.


Segment Overview

  • By Course Type

Based on course type, the global private tutoring market is divided into academic and non-academic. The academic category dominates the market with the largest revenue share in 2023. Language arts, science, math, and other core academic subjects are the main topics of academic tutoring. These subjects are taught in official educational settings. Tutoring in areas other than traditional academic courses and abilities is referred to as non-academic tutoring. This may encompass a variety of activities like computer programming, athletics, music, and the arts.

  • By Delivery Mode

Based on the delivery mode, the global private tutoring market is categorized into online and offline. Offline leads the global private tutoring market with the largest revenue share in 2023. Traditional in-person tutoring sessions that take place face-to-face between tutors and pupils are referred to as offline tutoring. The tutor's house, a tutoring facility, or the student's apartment are examples of physical locations where these sessions can occur. Online tutoring uses digital platforms and the internet to facilitate communication and teamwork between tutors and students. This can involve interactive modules, pre-recorded classes, live video sessions, and a variety of internet resources.

  • By End-User

Based on end-users, the global private tutoring market is segmented into preschool and primary students, middle school students, high school students, and college students. The high school students segment dominates the private tutoring market. This level of tutoring is more specialized and is designed specifically for high school students. It assists with advanced curriculum, test preparation, and college application. Designed with middle schoolers in mind, this section covers more difficult material and gets them ready for the move to college. College student tutoring is designed with those who are interested in obtaining a higher education in mind. It covers certain courses, assignments, and test preparation.


Global Private Tutoring Market Overview by Region

The global private tutoring market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific emerged as the leading region, capturing the largest market share in 2023. Academic success is highly valued in the region, which creates a strong demand for supplemental education. Personalized tutoring is necessary because of the fierce rivalry for educational attainment, especially in nations like Singapore, South Korea, and China. Technology has also made it possible for online tutoring platforms to be widely accessible, circumventing regional limitations. The Asia-Pacific area is a prominent center for private tutoring services, with substantial development and market dominance.

Throughout the forecast period, North America is anticipated to post a significant CAGR. A competitive educational environment, a focus on academic success, and growing recognition of the advantages of individualized learning are some of the reasons for this expectation. Online teaching platforms are growing thanks in part to the region's strong internet penetration and technological infrastructure. Furthermore, the need for supplemental education services is expected to increase due to a rising understanding of the significance of ongoing skill development, which will support North America's significant compound annual growth rate in the private tutoring market.



Global Private Tutoring Market Competitive Landscape

In the global private tutoring market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global private tutoring market include,

  • Educomp Solutions Ltd.
  • Sylvan Learning, LLC
  • Daekyo Co., Ltd.
  • Kumon Institute of Education Co., Ltd
  • Kaplan Inc.
  • Action Tutoring
  • Chegg, Inc.
  • Ambow Education Holding Ltd.
  • TAL Education Group
  • Mathnasium LLC, and various others


Global Private Tutoring Market Recent Developments

  • In April 2023, Al Olaya, Riyadh, Kingdom of Saudi Arabia; Al Juraina, Sharjah, United Arab Emirates; South Kensington, London, United Kingdom; and Al Maqtaa, Abu Dhabi, United Arab Emirates are the new locations for Mathnathism LLC.
  • In January 2022, The India EdTech Consortium (IEC), an e-learning platform that provides accessible and excellent instruction from leading educators, was introduced by the Internet and Mobile Association of India (IAMAI). Participating in the IEC are well-known businesses including Great Learning, Vedantu, upGrad, BYJU'S, TOPPR, Careers 360, Times Edutech & Events Ltd., and Unacademy.


Scope of the Global Private Tutoring Market Report

Private Tutoring Market Report Segmentation



By Course Type

  • Academic
  • Non-Academic

By Delivery Mode

  • Online
  • Offline


By End-User

  • Preschool and Primary Students
  • Middle School Students
  • High School Students
  • College Students

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Private Tutoring Market Size and Forecast: To identify and estimate the market size for the global private tutoring market segmented by course type, by delivery mode, by end user, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of private tutoring between 2019 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global private tutoring market
  • Market Influencing Factors: To find out the factors which are affecting the sales of private tutoring among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global private tutoring market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Educational Institutions
  • Private Tutors
  • Students and Parents
  • Policy Makers and Regulators



Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

On the basis of Geography, The private tutoring market is classified into North America, Europe, Asia Pacific, and the Rest of the world.
According to private tutoring market research, the market is expected to grow at a CAGR of ~7.2% over the coming years.
North America is expected to register the highest CAGR during 2024 - 2032.
Asia-Pacific held the largest share in 2023.
The major players operating in the global private tutoring market include Educomp Solutions Ltd.; Sylvan Learning, LLC; Daekyo Co., Ltd.; Kumon Institute of Education Co., Ltd.; Kaplan Inc.; Action Tutoring; Chegg, Inc.; Ambow Education Holding Ltd. ; TAL Education Group; Mathnasium LLC ,and various others.