Outdoor LED Display Market

Global Outdoor LED Display Market Research Report: By Technology (Individually Mounted and Surface Mounted), By Color Display (Monochrome Display, Tri-Color Display, and Full-Color Display), By Application (LED Billboards, Perimeter LED Boards, LED Mobile Panel, LED Traffic Lights, LED Video Walls, and Other LED Matrix Boards), and Region (North America, Europe, Asia-Pacific, and Rest of the World) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2023-2031.

Electronics & Semiconductor | September 2023 | Report ID: EMR00121 | Pages: 217

The Global Outdoor LED Display Market reached a valuation of USD 7.56 billion in 2022 and is projected to grow to approximately USD 25.17 billion by 2031, with a CAGR of 14.3% from 2023 to 2031. Outdoor LED displays are specifically designed large screens for outdoor use, utilizing light-emitting diodes (LEDs) to deliver vivid, high-definition visuals that remain visible even in direct sunlight. These displays are predominantly employed for advertising, entertainment, and information dissemination purposes in public venues such as stadiums, airports, shopping centers, and outdoor events. They are built to withstand environmental factors, exhibit weather resistance, and offer energy efficiency, making them a preferred choice for outdoor applications. The availability of outdoor LED displays encompasses a wide range of sizes, resolutions, and pixel pitches, ensuring adaptability to meet specific requirements and preferences.




Report Attribute


Estimated Market Value (2022)

7.56 Bn

Projected Market Value (2031)

25.17 Bn

Base Year


Forecast Years

2023 - 2031

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Technology, By Color Display, By Application, & Region

Segments Covered

By Technology, By Color Display, By Application, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2023 to 2031

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Outdoor LED Display Market Dynamics

The outdoor LED display market is propelled by several factors. These include the escalating need for advertising and promotional endeavors in outdoor environments, the rising integration of LED displays in sports stadiums and arenas, and the surging trend of digital signage for public information and navigation. Other drivers encompass the diminishing cost of LED display technology, the growing preference for high-resolution and energy-efficient displays, and the expanding utilization of LED displays for events and entertainment purposes. Furthermore, the increasing prevalence of smart city initiatives and advancements in display technology, such as the emergence of flexible and transparent displays, are anticipated to contribute to the growth of the outdoor LED display market.


Global Outdoor LED Display Market Drivers

  • Growing Demand For Advertising And Promotional Activities In Outdoor Spaces

The demand for advertising and promotions in outdoor spaces is on the rise. Businesses and advertisers are increasingly seeking opportunities to reach a wider audience by utilizing outdoor environments for their marketing campaigns. This trend reflects the recognition that outdoor spaces provide a valuable platform to capture attention, engage with potential customers, and create brand awareness in a dynamic and visually impactful manner.

  • Increasing Popularity Of High-Resolution And Energy-Efficient Displays



  • Maintenance And Operational Costs

Maintenance and operational costs are important considerations in the outdoor LED display market. LED displays require regular upkeep, including cleaning, power consumption, and potential repairs. These costs can accumulate over time and impact the overall feasibility and return on investment for businesses. Additionally, power consumption and energy efficiency play a role in operational costs, as energy usage can significantly affect the operational expenses of outdoor LED displays. It is crucial for businesses to factor in these ongoing expenses and evaluate the long-term financial implications of maintaining and operating outdoor LED displays.

  • Weather Conditions And Durability



  • Advancements In Display Technology

Advancements in display technology are driving innovation and improving the capabilities of display systems. This includes developments in LED technology, such as higher resolution displays, improved color accuracy, and enhanced brightness levels. Additionally, innovations like flexible and transparent displays offer new possibilities for creative installations. These advancements enable more immersive and visually stunning experiences in various applications, from entertainment and advertising to public information displays, contributing to the overall growth and evolution of the display industry.

  • Smart City Initiatives


Segment Overview

By Technology

Based on the technology, the global outdoor LED display market is segmented into individually mounted and surface mounted. The surface-mounted segment is dominating the market with the largest revenue share of around 60.5% in 2022, due to its benefits over alternative mounting methods. Surface-mounted displays are easier and faster to install, take up less space, and use less energy than alternative mounting methods such as through-hole installation. Furthermore, due to their reduced pixel pitch, surface-mounted displays provide improved resolution and picture quality. The growing need for high-resolution displays in outdoor advertising, entertainment, and sports events is also propelling the surface-mounted sector of the outdoor LED display market forward.


By Color Display

Based on the color display, the global outdoor LED display market is segmented into monochrome display, tri-color display, and full-color display. The full-color display segment is dominating the market with the largest revenue share of around 43.8% in 2022, because of the benefits it has over monochrome or dual-color screens. Full-color displays have better resolution and picture quality, making them perfect for applications such as advertising, entertainment, and sporting events that demand high-quality graphics to catch the attention of the audience. Furthermore, the decreasing cost of full-color LED displays has made them more accessible and inexpensive for a wide range of applications. The growing desire for dynamic and interactive content, together with developments in LED display technology, is likely to fuel growth in the outdoor LED display market.


By Application

Based on application, the global outdoor LED display market is segmented into LED billboards, perimeter LED boards, LED mobile panel, LED traffic lights, LED video walls, and other LED matrix boards. In 2022, the LED billboards category emerged as the dominant segment in the outdoor LED display market, capturing the largest market share with around 32.7%. LED billboards provide a bigger advertising surface area than other forms of displays, providing for more visibility and impact. LED billboards may also be customized to show dynamic and interactive information, making them perfect for advertising in high-traffic locations like highways, airports, and shopping malls. The growing popularity of digital out-of-home advertising, as well as the expansion of the sports and entertainment industries, are boosting market demand for LED billboards.


Global Outdoor LED Display Market Overview by Region

By Region, the global Outdoor LED Display Market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. In 2022, Asia-Pacific emerged as the dominant region in the global outdoor LED display market, holding approximately 40.3% of the market share. This regional dominance can be attributed to several factors. Firstly, the high population density and ongoing urbanization projects in Asia-Pacific have created a substantial demand for outdoor advertising and promotional displays. Additionally, key players in the outdoor LED display market, such as Samsung and LG, have established a strong presence in the region, further contributing to its market leadership. Moreover, the region benefits from a large consumer electronics market and hosts various semiconductor manufacturers, enabling the production of high-quality LED displays at competitive costs. These factors combined have propelled Asia-Pacific to the forefront of the global outdoor LED display market.



Global Outdoor LED Display Market Competitive Landscape

In the global outdoor LED display market, several prominent players have established a strong regional presence and hold significant market dominance. These key participants are dedicated to continuous research and development initiatives, actively engaging in strategic growth endeavors such as product development, product launches, partnerships, and joint ventures. By pursuing these strategies, these companies aim to strengthen their market position and expand their customer base, capturing a substantial share of the market.


Some of the key players in the global outdoor LED display market include Barco, Daktronics, LG Electronics, Samsung Electronics, Sony Corporation, Panasonic Corporation, Absen, Leyard Optoelectronic, Unilumin, Lighthouse Technologies, Mitsubishi Electric Corporation, Toshiba Corporation, Shenzhen Dicolor Optoelectronics, Yaham Optoelectronics, and various other prominent players.


Global Outdoor LED Display Market Recent Developments

In May 2022, In collaboration with Drexel University, Daktronics Inc. partnered to design, manufacture, and install an indoor audio system and 22 LED displays at the Daskalakis Athletic Center in Philadelphia, Pennsylvania. The centerpiece of the installation is a five-display center-hung design, aimed at enhancing the overall viewing experience for spectators and attendees at the venue.


Scope of the Global Outdoor LED Display Market Report

Outdoor LED Display Market Report Segmentation



By Technology

  • Individually Mounted
  • Surface Mounted


By Color Display

  • Monochrome Display
  • Tri-Color Display
  • Full-Color Display


By Application

  • LED Billboards
  • Perimeter LED Boards
  • LED Mobile Panel
  • LED Traffic Lights
  • LED Video Walls
  • Other LED Matrix Boards


By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:


  • Global Outdoor LED Display Market Size and Forecast:

To identify and estimate the market size for the global outdoor LED display market segmented by technology, by color display, by application, region, and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of outdoor LED display between 2019 and 2031.


  • Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges for the global outdoor LED display market


  • Market Influencing Factors:

To find out the factors which are affecting the sales of outdoor LED display among consumers


  • Impact of COVID-19:

To identify and understand the various factors involved in the global outdoor LED display market affected by the pandemic


  • Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.


Intended Audience

  • Outdoor LED Display Manufacturers
  • Raw Material Suppliers
  • Retailers, Wholesalers, and Distributors
  • Governments, Associations, and Industrial Bodies
  • Investors and Trade Experts

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

The global outdoor LED display market forecast period is 2023 - 2031
According to outdoor LED display market research, the market is expected to grow at a CAGR of ~14.3% over the coming years.
North America is expected to register the highest CAGR during 2023 - 2031
Asia-Pacific held the largest share in 2022
Some major players in the global outdoor LED display market include Daktronics, Barco, Samsung Electronics, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic, Absen, Unilumin, Lighthouse Technologies, Mitsubishi Electric Corporation, Toshiba Corporation, Shenzhen Dicolor Optoelectronics, Yaham Optoelectronics, and others.