Online Comic Market

Online Comic Market Size, Share, Trends, Growth, and Industry Analysis, By Product Type (Digital Comic and Physical Comic), By End-user (Adults and Kids), By Distribution Channel (Comic Stores, Online Stores, Book Stores, and Others), Regional Analysis and Forecast 2032.

Consumer Goods & Services | April 2024 | Report ID: EMR00811 | Pages: 253

Global Online Comic market size was USD 16.86 billion in 2023 and the market is projected to touch USD 23.38 billion by 2032, at a CAGR of 3.7% during the forecast period.


Online Comic can be found easily on websites, mobile apps, and subscription services, making it easy for readers to access and enjoy a wide range of stories in different genres and art styles. The growth of technology and the availability of smartphones and internet connectivity have led to a surge in the popularity of online comics in recent years.

Over the last ten years, the Global Online Comic industry has experienced tremendous expansion, due to the growing trend of consuming digital content, the widespread use of smartphones and tablets, and the development of online communities focused on comic enthusiasts. This sector covers a variety of genres, from superhero comics to webcomics and manga, catering to a wide range of tastes and age groups. The ease of accessing comics on the internet has drawn in a large and diverse audience, prompting the creation of digital platforms and services dedicated to distributing comics. Moreover, the digital platform enables creators to connect with viewers worldwide, creating a lively and engaging environment for comic fans and artists. With the increasing popularity of online entertainment, the Global Online Comic market is primed for growth and advancement, paving the way for the future of the comic industry.


Global Online Comic report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 16.86 Billion

Projected Market Value (2032)

USD 23.38 Billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Product Type, By End-user, By Distribution Channel, & Region.

Segments Covered

By Product Type, By End-user, By Distribution Channel, & By Region.

Forecast Units

Value (USD Million or Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Online Comic dynamics

The growth and evolution of the Global Online Comic market are influenced by various factors. One key factor is the widespread use of digital devices like smartphones, tablets, and e-readers, which has made online comics more accessible to a larger audience globally. This accessibility is enhanced by the convenience of consuming digital content on-the-go and the availability of a wide range of comics on subscription-based platforms. Additionally, the presence of social media and online communities focused on comic fandom has made it easier for fans to discover and share digital comics, leading to increased popularity and market expansion.

Further, changes in consumer preferences towards digital entertainment and the evolving content consumption landscape have significantly impacted the comic industry. Online comics have emerged as a versatile platform for creators to delve into various genres, themes, and art styles that cater to a broader audience, emphasizing diversity and inclusivity in storytelling. Moreover, digital platforms offering a direct-to-consumer model have allowed creators to bypass traditional publishing constraints and establish a closer, more interactive relationship with their fanbase. The global online comic market is thriving and evolving due to advancements in technology, shifts in consumer behaviour, and fresh storytelling ideas.


Global Online Comic drivers

  • Increasing Digital Adoption

The rise in popularity of digital gadgets like smartphones, tablets, and e-readers has played a big role in the growth of the Global Online Comic market. These devices make it easy for users to read digital comics on the go, increasing the appetite for online comic content. As more and more people turn to digital platforms for entertainment, there is a larger audience for online comics, resulting in higher consumption and revenue for creators and platforms.

  • Growing Popularity of Subscription Services

Subscription-based platforms are playing a crucial role in driving the online comic market forward. Offerings such as ComiXology Unlimited and Webtoon's subscription model give users the opportunity to access a vast collection of comics for a monthly fee. This encourages readers to explore a wider variety of content without the hassle of making individual purchases, ultimately boosting engagement and revenue for both comic creators and platforms. In addition, subscription services frequently provide exclusive content and early access to new releases, which entices users to subscribe and contributes to the growth of the market.



  • Piracy and Copyright Infringement

Piracy and copyright infringement in the digital space are major obstacles for the Global Online Comic market. Unauthorized sharing of digital comics on illegal websites and file-sharing platforms hurts creators and platforms by lowering their revenue potential. This not only robs creators of their rightful earnings but also damages the market's integrity by diminishing the value of original content. Addressing this issue necessitates strong digital rights management tactics and legal enforcement efforts, which can be difficult to execute.

  • Digital Divide and Accessibility Issues

Although digital adoption is growing globally, there is still a digital divide that prevents certain groups from accessing online comics, especially in areas with limited internet access or economic challenges. Language barriers and the absence of localized content also impede market growth in some regions. Closing the digital divide and solving accessibility issues will require cooperation among stakeholders to ensure that all users have equal access to online comic content.



  • Expansion into Emerging Markets

The Global Online Comic market presents significant opportunities for expansion into emerging markets, particularly in regions with a growing digital audience and increasing disposable income. By localizing content, partnering with local creators, and leveraging regional distribution channels, online comic platforms can tap into new market segments and unlock growth opportunities. Additionally, initiatives aimed at addressing accessibility issues and language barriers can further facilitate market penetration in these emerging markets.


Segment Overview

  • By Product Type

By product type, the market is segmented into digital comics and physical comics. Digital comics refer to comics that are distributed and consumed digitally through online platforms, mobile applications, and e-readers. They offer the convenience of instant access and a wide selection of titles, making them increasingly popular among tech-savvy readers. Physical comics are printed versions of comic books and graphic novels that can be found in traditional retail outlets like comic shops, bookstores, and specialty stores. While digital comics are becoming more popular, many collectors and fans still prefer the tangible feel and collectability of physical copies.

  • By End-User

By end-users, the market is segmented into adults and kids, with content tailored to their respective preferences and interests. Comics targeted towards adults often explore mature themes, complex narratives, and diverse genres, including superhero comics, manga, and independent graphic novels. For adults who appreciate intricate narratives and impressive artwork, these comic books are sure to captivate. In contrast, children's comics are designed with age-appropriate themes, vibrant images, and charming characters that appeal to a younger audience. Covering a variety of genres like adventure, fantasy, and comedy, these stories aim to both entertain and educate young readers.

  • By Distribution channel

By distribution channels, the comics market is segmented into comic stores, online stores, bookstores, and other retail channels. Comic stores specialize in selling comic books, graphic novels, and related merchandise, offering a dedicated space for enthusiasts to discover new titles and connect with the comic community. Shopping online is a great way to buy both digital and physical comics, with a wide range of titles and delivery choices available. Bookstores, whether online or in physical locations, also stock comics in addition to their usual books, appealing to a wider range of readers. Besides, customers can find comics in places like supermarkets, convenience stores, and specialized shops, reaching out to a variety of consumers.


Global Online Comic Overview by Region

North America and Europe dominate the market, driven by high digital adoption rates, a strong comic culture, and the presence of major comic publishers and platforms. These regions boast a diverse audience base comprising both adults and kids, with a growing preference for digital comics alongside traditional print formats. Asia Pacific represents a significant growth opportunity, fuelled by the popularity of manga and webcomics, particularly in countries like Japan, South Korea, and China.

The online comic market is rapidly expanding due to the region's high population, along with the rise in internet and smartphone usage. On the other hand, Latin America, Africa, and the Middle East are showing potential growth with increasing disposable incomes, better digital infrastructure, and a growing interest in pop culture and entertainment. Even with these opportunities, obstacles like language differences, content adaptation, and distribution issues still need to be addressed for market success in these regions.



Global Online Comic market competitive landscape

Major publishers such as DC Comics, Marvel Comics, and Shueisha dominate the market with their extensive catalogue of popular titles and iconic characters, leveraging their brand recognition and intellectual properties to attract a wide audience. Digital platforms like ComiXology, Webtoon, and Tapas Media have emerged as key players, offering a vast library of digital comics, user-friendly interfaces, and subscription-based models to engage readers and monetize content independent writers and self-publishing sites add to the market's excitement, offering chances for unique genres, varied storytelling, and innovative formats. New companies and tech startups are joining the industry, using tools like AR and blockchain to improve comic reading and test out fresh business strategies.

Key Players:

  • DC Comics, Inc.
  • Marvel Entertainment, LLC
  • Shueisha Inc.
  • ComiXology, Inc.
  • Webtoon
  • Tapas Media
  • Dark Horse Comics
  • VIZ Media, LLC
  • Kodansha Ltd.
  • Image Comics, LLC
  • IDW Publishing, LLC
  • Fantagraphics Books, Inc.
  • LINE Webtoon Corporation
  • Penguin Random House LLC
  • Boom! Studios, LLC.


Global Online Comic Recent Developments

  • Aug 2022 – Dark Horse Media, LLC unveiled the debut of a fresh comic series titled Frankenstein: New World. Within the realm of Dark Horse Comics' renowned character, Hellboy, Frankenstein has garnered increasing demand among fans, spurring the creation of this new comic.
  • Jul 2022 – Marvel Entertainment, LLC disclosed the introduction of several new comic series, including Ant-Man, Captain America: Symbol of Truth, Gambit, Iron Cat, Star Wars, and Wolverine: Patch, along with variants. These additions to their comic lineup are expected to bolster the company's brand portfolio and drive revenue growth.
  • June 2023 – Valiant Entertainment has entered into a partnership with Alien Books, an international comics publisher with over 25 years of experience in the United States and overseas markets. Alien Books, under the direction of its director, aims to expand the Valiant universe by introducing new titles. This collaboration highlights a significant focus on expanding Valiant's publishing offerings, with a robust publishing schedule slated for 2024.


Scope of global Online Comic report

Global Online Comic report segmentation



By Product Type

  • Digital Comic
  • Physical Comic

By End-user

  • Adults
  • Kids

By Distribution Channel

  • Comic Stores
  • Online Stores
  • Book Stores
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Online Comic size and forecast: To identify and estimate the market size for global Online Comic market segmented By Product Type, By End-user, By Distribution Channel, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Online Comic
  • Market Influencing Factors: To find out the factors which are affecting the market of global Online Comic among consumers.
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Online Comic forecast period is 2024 - 2032.
According to global Online Comic research, the market is expected to grow at a CAGR of ~ 3.7% over the next eight years.
The possible segments in global Online Comic are based on By Product Type, By End-user, By Distribution Channel, & by region.
The expected market size for Global Online Comic is USD 23.38 billion in 2032.
The major players in the market are DC Comics, Inc., Marvel Entertainment, LLC, Shueisha Inc., ComiXology, Inc., Webtoon, Tapas Media, Dark Horse Comics, VIZ Media, LLC, Kodansha Ltd., Image Comics, LLC, IDW Publishing, LLC, Fantagraphics Books, Inc., LINE Webtoon Corporation, Penguin Random House LLC, and Boom! Studios, LLC.

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