Hair Styling Tools Market

Global Hair Styling Tools Market Research Report: By Product (Hair Dryer, Hair Straightener, Curling Irons, Hair Clippers, Hot Brushes, Crimpers and Wavers, Hot Rollers, Multistylers, Others), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online, Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032.

Electronics & Semiconductor | January 2024 | Report ID: EMR00524 | Pages: 301

The global hair styling tools market was valued at USD 43.14 billion in 2023 and is estimated to reach approximately USD 61.31 billion by 2032, at a CAGR of 5.19% from 2024 to 2032.

Hair styling tools are instruments that are specifically designed to style a person's hair in a particular way. These are available in a variety of styles, depending on the function the user wants to perform on their hair. Hair styling tools are divided into two categories: traditional tools and technologically sophisticated tools. Demand for hair styling tools has increased. Furthermore, compact, portable, and travel-size versions of hair styling equipment are gaining popularity because they are easy to transport and minimize the need to visit a salon frequently.




Report Attribute


Estimated Market Value (2023)

USD 43.14 Billion

Projected Market Value (2032)

USD 61.31 Billion

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Product, By Distribution Channel & Region

Segments Covered

By Product, By Distribution Channel & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Hair Styling Tools Market Drivers:

  • Increasing Online Beauty Sales

The beauty business is a major pillar of the e-commerce scene, with a dedicated and loyal consumer base. Beauty and personal luxury shoppers tend to stick with their favorite brands after they find products that meet their individual needs. E-commerce contributes significantly to the hair styling industry's widespread presence, providing firms with numerous benefits. From local market players to multinational beauty conglomerates, e-commerce's ever-expanding reach allows these businesses to serve to a large and worldwide audience. This outreach occurs without the need to acquire abroad properties or hire on-site management staff, giving enterprises substantial autonomy. The user-friendliness of e-commerce's global reach results in a significant increase in revenue, as enterprises broaden their sights beyond borders.



  • Technological Advancements Empower Women's Hair Styling Preferences

The Hair Styling Tool Market is undergoing a revolution, fueled by technology advancements that enable women to explore and express their distinct hair styling preferences. The combination of tradition and cutting-edge technology has resulted in an era in which women may easily attain a breathtaking assortment of hairstyles, expanding their sense of beauty and self-expression. This fascinating movement continues to reshape the landscape of the Asian beauty sector, driving demand for Hair Styling Tools over the forecast period. On-site management teams, giving enterprises tremendous autonomy. The user-friendliness of e-commerce's global reach results in a significant increase in revenue, as enterprises broaden their sights beyond borders.



  • High price of the hair styling tools

The high prices of electric appliance are expected to limit the penetration of straighteners and curler product in low-income countries. Moreover, the emergence of low-cost counterfeit products has posed a challenge to branded products. Furthermore, the rising number of accidents owing to electric shock are further likely to hinder the growth of global market.


Segment Overview

  • By Product

Based on product, the global hair styling tools market is divided into hair dryer, hair straightener, curling irons, hair clippers, hot brushes, crimpers and wavers, hot rollers, multistylers, and others. The curling segment dominated the market in 2023 and is expected to dominating during the hair styling tools market in forecast period, due to the demand for adaptable styling tools for special occasions such as weddings, parties, or events drives curling iron adoption as users strive to obtain professional-looking hairstyles at home. Curling irons with dual functionality, such as those that can straighten and curly hair, appeal to consumers searching for multipurpose products to simplify their style routine. Furthermore, curling irons are available at a variety of pricing points to accommodate to varied economic preferences, making them more accessible to a wider consumer base. Furthermore, the emergence of creative barrel designs, such as tapered or wavy barrels, gives users with distinct style possibilities, which contributes to curling irons' popularity and adoption.

  • By Distribution Channel

Based on distribution channel, the global hair styling tools market is fragmented into hypermarkets & supermarkets, specialty stores, online, others. The hypermarkets & supermarkets segment dominated the global hair styling tools market in 2023. This is attributed to hypermarkets and supermarkets offer a wide choice of products from various brands all under one roof. Customers who purchase from a physical store can inspect the merchandise in person. They can evaluate the size, weight, feel, and quality of a hairstyling equipment before making a buying decision. Furthermore, hypermarkets and supermarkets frequently employ sales assistants who may offer product recommendations, demonstrations, and answer questions. This specialized support can help consumers select the finest product for their unique requirements.


Global Hair Styling Tools Market Overview by Region

Asia Pacific dominated the hair styling tools market in 2023. This is owing to several Asian countries place a strong cultural focus on personal appearance and grooming, which contributes to a high demand for hairstyling products. Economic expansion in many Asian countries has increased disposable incomes, allowing consumers to spend more on personal care and grooming products, such as hairstyling tools. Furthermore, a large youth population in Asia is more likely to experiment with hairstyles and beauty trends, increasing demand for innovative hairstyling products.



Global Hair Styling Tools Market Competitive Landscape

In the global hair styling tools market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global hair styling tools market include

  • Procter & Gamble
  • Conair LLC
  • Andis Company
  • WAHL Clipper Corporation
  • Helen of Troy Limited
  • Dyson Limited
  • Philips N.V.
  • Remington
  • Panasonic
  • GHD and others


Global Hair Styling Tools Market Recent Developments

  • In February 2023, SHARP Corporation has collaborated with Vestige Marketing Private Limited to introduce the Sharp Plasmacluster Hair Dryer. This innovative hair dryer is designed to minimize split ends and cuticle damage, promoting smoother hair while also ensuring a healthier scalp.
  • In August 2022, Panasonic launched of Panasonic Nanoe, a travel hair dryer. This styling tool is significantly designed for consumers who are traveling frequently and searching for styling tools with salon quality.
  • In July 2022, Philips India has launched break-through UV protect technology in their premium range of styling products for Women. This product range that comes with breakthrough features that redefine care and protection for hair in the space of styling.


Scope of the Global Hair Styling Tools Market Report

Hair Styling Tools Market Report Segmentation



By Product

  • Hair Dryer
  • Hair Straightener
  • Curling Irons
  • Hair Clippers
  • Hot Brushes
  • Crimpers and Wavers
  • Hot Rollers
  • Multistylers
  • Others

By Distribution Channel

  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Online
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Hair Styling Tools Market Size and Forecast: To identify and estimate the market size for the global hair styling tools market segmented by lesion site, by application, by product shape, by end user& region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of hair styling tools between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global hair styling tools market
  • Market Influencing Factors: To find out the factors which are affecting the sales of hair styling tools among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global hair styling tools market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

The global hair styling tools market forecast period is 2024 - 2032
According to hair styling tools market research, the market is expected to grow at a CAGR of 5.19% over the coming years.
North America is expected to register the highest CAGR during 2024 - 2032
Asia-Pacific held the largest share in 2023.
The major players operating in the global hair styling tools market include Procter & Gamble, Conair LLC, Andis Company, WAHL Clipper Corporation, Helen of Troy Limited, Dyson Limited, Philips N.V., Remington, Panasonic, GHD and others.