Gluten-free Bakery Market

Gluten-Free Bakery Market Size, Share, Trends, Growth, and Industry Analysis By Product (Biscuits & Cookies, Bread, Cakes), By Distribution Channel (Online, Supermarkets & Hypermarkets), Regional Insights and Forecast to 2031

Food & Beverages | August 2022 | Report ID: EMR009 | Pages: 101

global gluten-free bakery market size was USD 3.09 billion in 2022 and is predicted to reach USD 6.75 billion in 2031, exhibiting at a CAGR of 12.03% during the forecast period.


Due to growing health consciousness and a greater understanding of gluten-free products, there is a considerable demand for gluten-free bakery goods. A protein known as gluten is present in many different food items, including cereal, bread, pasta, and pizza. The term "gluten" refers to a food additive that preserves the product's form and texture. On the other hand, gluten harms the intestines. People with celiac disease experience an immune reaction after consuming gluten-containing foods. The preference for gluten-free products is rising globally as a result of increased consumer knowledge. Rye, barley, and wheat are all sources of gluten. Gluten contains two main proteins called glutenin and gliadin. Gliadin is responsible for all of the harmful effects on the body that result from eating it. Due to rising health awareness and better knowledge of the harmful effects of gluten, there is a significant market for gluten-free bakery products. Additionally, it is anticipated that increased popularity of gluten-free supplement diets would increase demand in the global market for gluten-free bakery items in the years to come.

Market Growth

In order to maintain their health and dietary balance and to keep up with the rising cases of celiac disease among millennials, consumers are drawn to gluten-free bakery items. Consumers' food intolerances and allergies are probably going to help the demand for gluten-free baked goods. Customers with celiac disease can benefit from the health benefits of gluten-free bakery goods, and other customers looking for these goods are drawn to them. Market expansion for gluten-free bakery products is anticipated to be aided by globalization and improved trade relations between nations. 

More individuals are expected to buy gluten-free bakery goods as a result of government programs to promote health and wellness among the populace. It is anticipated that the global market for gluten-free bakery products would develop as a result of consumer lifestyle changes and a preference for health and diet food products. Over the course of the forecast period, the aforementioned elements relating to the demand for and sales of gluten-free bakery products are predicted to support market expansion.

Market Dynamics

Market Drivers

The industry's growth is primarily fueled by the need for healthy and nutritious food items because of the rising health concerns in the world. Additionally, the business is anticipated to expand because of the rising demand for nutritious food items intended to avoid health issues like metabolic syndrome, chronic obstructive pulmonary disease (COPD), obesity, diabetes, and heart disease. Additionally, the industry is growing rapidly as a result of new product releases by manufacturers. During the COVID-19 epidemic, the market experienced a boom in demand for healthful foods, particularly gluten-free baked goods. Healthcare doctors suggested frequent eating of healthful foods to preserve the body's immunity during the pandemic. During the pandemic, consumers spent more time at home, which raised consumer interest in managing their own health and fitness and increased sales of gluten-free bakery goods like bread, cookies, and biscuits. The prevalence of celiac disease around the world also increases consumer demand for products.

Market Restraints

The largest challenge to the market expansion for gluten-free bakery goods is the difficulties in maintaining the uniformity of gluten-free products. The bland flavor of gluten-free baked goods also reduces consumer demand for the item.

Market Opportunities

The expansion of the industry is also aided by the government's increasing awareness campaigns on the use of gluten-free foods in the treatment of non-celiac disease and celiac disease. These advertisements have raised consumer demand for the product and the necessity for celiac disease diagnosis. Furthermore, it is anticipated that there will be plenty of room for market expansion due to the growing trend of eating healthily in developing nations. Manufacturers' increasing use of micro-encapsulation technology to lengthen the shelf life of gluten-free bread items is expected to support market growth.


Report Attribute


Projected CAGR in %


Estimated Market Value (2022)

3.09 Billion

Base Year


Forecast Years

2023 - 2031

Segments Covered

By Product, By Distribution Channel, By Region

Forecast Units

Value (USD Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2023 to 2031

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.


Competitive Landscape

  • WGF Bakery Products
  • Weston Bakeries Limited
  • Dr. Schär AG / SPA
  • Boulder Brands USA Inc.
  • Kara Foodservice
  • George Weston Foods Limited
  • Ultrapharm
  • Sweet Christine's Bakery
  • New Grains Gluten Free Bakery
  • United Biscuits
  • Genius Bakery
  • MyBread

Gluten Free Bakery are a few of the major companies competing in the global market for gluten-free bakery products.

Regional Analysis

With a revenue share of over 45.20% in 2022, North America led all other regions and will continue to do so for the foreseeable future. The considerable number of consumers who have celiac disease in the area is what primarily drives the local market. According to a survey conducted by the Celiac Disease Foundation, there are about 0.6% of Americans have celiac disease. The region's large proportion was also influenced by the rising demand for wholesome diet goods in the United States and Canada. 

On the other side, Asia Pacific is anticipated to increase at the fastest rate during the forecast period. The industry in the Asia-Pacific area is primarily propelled by growing public knowledge of the advantages of gluten-free food items in important nations like China, India, and others. Additionally, it is predicted that the rising awareness of celiac disease will increase the demand for gluten-free meals in these nations. Additionally, the industry in the region is anticipated to benefit greatly from the huge growth in the processed food sector in China and India.

Report Segmentations

Product Insight

In 2022, the bread segment's market share increased to more than 38.50%. Due to the numerous health advantages of low-carb gluten-free, rye, wheat-free, and other types of bread, a substantial portion of the industry is driven by this demand. Especially among the working population, gluten-free bread satisfies the desire for quick and convenient food. The category for cookies and biscuits is anticipated to grow at the second-fastest rate over the projection period. Global product demand is increasing as customer food preferences are changing and dietary trends toward healthy eating are developing. In addition, over the next ten years, busy lifestyles and rising health and wellness concerns are anticipated to encourage healthy snacking behaviors and speed up business growth.

Distribution Channel Insight

In 2022, the industry was led by the supermarkets & hypermarkets category, which brought in more than 36.45% of the total revenue. A large selection of product options and the ability for customers to learn more about a product before buying are two factors that contributed to the segment's rise in supermarkets and hypermarkets. Additionally, the development of gluten-free bakery product sales through hypermarkets and supermarkets was facilitated by the robust offline retail chains in many economies, including the U.S., China, India, and other significant nations. On the other hand, due to the expanding trend of online shopping for healthy bakery items around the world, the online segment is anticipated to record the quickest CAGR from 2023 to 2031.

Recent Development

  • In the year 2016, Gluten-free bread was introduced by the Australian company Abbott's Village Bakery. To meet the rising demand for gluten-free baked goods in the nation, a special product portfolio extension was made. Both products, according to the manufacturer, are gluten-free, high in fiber, and free of added artificial colors, flavors, or preservatives.
  • In June 2016, one of the biggest international food producers, United Biscuits, introduced two new gluten-free baked goods in the biscuit category for the U.K. market. Under the brand names, McVitie's Gluten-Free Original Hobnobs and McVitie's Gluten-Free Milk Chocolate Hobnobs, the goods were introduced.


Product Outlook

  • Bread
  • Biscuits & Cookies
  • Cakes
  • Others

Distribution Channel Outlook

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Store
  • Online
  • Others

Regional Outlook

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • The Middle East and Africa

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

global gluten-free bakery market size was USD 3.09 billion in 2022 and is predicted to reach USD 6.75 billion in 2031, exhibiting at a CAGR of 12.03%.
North America dominated all other regions in terms of revenue share in 2022 and will do so for the foreseeable future. The local market is primarily driven by the sizeable population of celiac disease sufferers in the area.
WGF Bakery Products, Weston Bakeries Limited, Dr. Schar AG / SPA, Boulder Brands USA Inc., Kara Foodservice, George Weston Foods Limited, Ultrapharm, Sweet Christine's Bakery, New Grains Gluten Free Bakery, United Biscuits, Genius Bakery, and MyBread Gluten Free Bakery
The industry's growth is primarily fueled by the need for healthy and nutritious food items because of the rising health concerns in the world.

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