Gifts Novelty and Souvenirs Market

Gifts Novelty and Souvenirs Market Size, Share, Trends, Growth, and Industry Analysis, By Type (Souvenirs and Novelty, Greeting Cards, Seasonal Decorations, Giftware and Others), Distribution Channel (Online and Offline), Regional Analysis and Forecast 2032.

Consumer Goods & Services | April 2024 | Report ID: EMR00712 | Pages: 260

Global Gifts Novelty and Souvenirs market is predicted to reach approximately USD 14.21 billion by 2032, at a CAGR of 5.71% from 2024 to 2032.


The market for presents, trinkets, and souvenirs from around the world is filled with a wide range of things meant to win over customers with one-of-a-kind and memorable things. These products span from souvenirs that truly reflect the area's culture and landmarks to curiosities that add humor and fun to ordinary situations. Basically, this specialization meets the demands of customers who want distinctive mementos and gifts that conjure up memories of the past, experiences, or laughter. Due to the rise of worldwide tourism and the growing popularity of internet shopping sites, this industry has seen tremendous expansion as a result of customers' demand for genuine and personal encounters.


Global Gifts Novelty and Souvenirs report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 8.62 Billion

Projected Market Value (2032)

USD 14.21 Billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Product, By Distribution Channel, & Region.

Segments Covered

By Product, By Distribution Channel, & By Region.

Forecast Units

Value (USD Million or Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Gifts Novelty and Souvenirs dynamics

Consumer desires and interests drive the ever-evolving marketplace. New trends arise and fade, inspiring businesses to innovate and adapt to maintain their appeal. The market offers a wide range of products, from unique novelties to meaningful souvenirs. With the rise of technology, the market extends beyond brick-and-mortar stores, with online platforms connecting buyers and sellers worldwide, creating a vast and diverse digital marketplace. Despite the surge in digital shopping, physical stores continue to thrive, providing a unique sensory experience that virtual platforms can't match. In this competitive market, businesses must constantly innovate to attract and retain customers amidst an overwhelming number of options.


Global Gifts Novelty and Souvenirs drivers

  • Global Tourism Boom

The growing popularity of global tourism is giving a boost to the market for gifts, novelties, and souvenirs. As people travel more for fun, work, or cultural exploration, the desire for keepsakes that are both unusual and meaningful grows. People who travel often want to find souvenirs to help them remember their experiences, such as a tiny model of a well-known landmark or a handcrafted item made by a local craftsman. This increase in tourism not only helps the market grow, but it also gives companies chances to meet the needs of different cultures and tastes. This leads to more creativity and new ideas in the market.

  • Rising Disposable Income

As people in different areas have more money to spend, they are driving the growth of the Gifts, Novelty, and Souvenirs industry. People are more likely to spend money on things they don't need, like unique gifts and souvenirs, because they have more money to spend. Consumers are interested in items that have emotional value or show who they are, whether it's a fun gadget or a special memento. This trend not only boosts sales but also encourages companies to broaden their product lines and invest in marketing to reach wealthy customers looking for high-end and special items.



  • Supply Chain Disruptions

The market for gifts, novelty items, and souvenirs encounters difficulties from supply chain disruptions, mainly due to sourcing raw materials and manufacturing processes. Issues like geopolitical conflicts, natural disasters, and logistical obstacles can break the flow of goods, causing delays in production and distribution. These disruptions not only raise operating costs for businesses but also affect product accessibility and caliber, potentially compromising customer satisfaction and brand image.

  • Seasonal Fluctuations

Changes in seasons impact the Gifts, Novelty, and Souvenirs industry because the need for specific products changes throughout the year. For instance, souvenir sales increase during popular tourist seasons or holidays, and novelty items are in higher demand during celebrations or special events. Companies in this industry need to be aware of these seasonal changes and adjust their inventory and marketing strategies accordingly. They need to make sure they have enough products during busy times while preventing surplus inventory during slower seasons.



  • Rising Demand for Sustainable Product

Growing concern for the environment creates a business opportunity for companies in the Gifts, Novelty, and Souvenirs industry. Consumers are increasingly looking for eco-conscious products made with sustainable materials and environmentally responsible packaging. By embracing sustainable practices and offering eco-friendly options, businesses can attract new customers and build brand loyalty while demonstrating their commitment to social responsibility and protecting the planet.


Segment Overview

  • By Products

In the Gifts, Novelty, and Souvenirs market, product segmentation encompasses a diverse array of offerings tailored to meet the varied needs and preferences of consumers. Souvenirs and novelty items capture the essence of travel and exploration, offering tangible reminders of memorable experiences and destinations. These items range from keychains and magnets adorned with iconic landmarks to quirky gadgets and humorous trinkets that spark joy and laughter. Seasonal decorations add a festive touch to special occasions and holidays, encompassing a wide range of products such as ornaments, wreaths, and themed decorations that evoke the spirit of celebration and tradition. Greeting cards serve as timeless expressions of sentiment and connection, offering a personal touch to occasions ranging from birthdays and anniversaries to holidays and milestones. Lastly, other gift items encompass a broad category of products that cater to various gifting occasions and recipient preferences. From customizable mugs and photo frames to artisanal candles and gourmet treats, these items offer a wide selection of choices for thoughtful and meaningful gifts.

  • By Distribution Channel

On the distribution channel front, the market is segmented into online and offline channels, reflecting the evolving landscape of retail and consumer shopping preferences. Online channels offer convenience and accessibility, allowing consumers to browse and purchase products from the comfort of their homes or on the go. E-commerce platforms provide a vast selection of products, personalized recommendations, and seamless transactions, enhancing the overall shopping experience for consumers. Offline channels, including brick-and-mortar stores, specialty boutiques, and souvenir shops, offer a tactile and immersive shopping experience that appeals to traditionalists and experiential shoppers. These physical storefronts provide opportunities for hands-on interaction with products, personalized customer service, and unique in-store experiences that cannot be replicated online. By embracing both online and offline distribution channels, businesses within the Gifts, Novelty, and Souvenirs market can effectively reach and engage with a diverse range of consumers, catering to their preferences and shopping behaviors in an ever-changing retail landscape.


Global Gifts Novelty and Souvenirs Overview by Region

In North America, a robust tourism industry coupled with high disposable incomes drives demand for unique souvenirs and novelty items, particularly in popular tourist destinations such as New York City, Los Angeles, and Orlando. Seasonal decorations and greeting cards also enjoy steady demand, reflecting the region's penchant for festive celebrations and holiday traditions. In Europe, rich cultural heritage and a thriving tourism sector fuel demand for authentic souvenirs and artisanal gifts across cities like Paris, London, and Rome.

The region's diverse festivals and seasonal festivities drive sales of seasonal decorations and greeting cards, with consumers embracing traditions and rituals passed down through generations. In Asia Pacific, rapid urbanization, rising middle-class population, and increasing tourism contribute to the growth of the Gifts, Novelty, and Souvenirs market. Countries like Japan, China, and Thailand are known for their vibrant street markets and bustling shopping districts, offering a plethora of souvenir options ranging from traditional crafts to trendy novelties. The region's affinity for festive celebrations and gift-giving traditions further boosts demand for seasonal decorations and greeting cards, creating opportunities for businesses to tap into this lucrative market segment.



Global Gifts Novelty and Souvenirs market competitive landscape

Major brands with a rich legacy and global presence, such as Hallmark and Disney, command significant market share through their extensive product offerings and brand recognition. These industry giants leverage their economies of scale, robust distribution networks, and marketing prowess to maintain a competitive edge in the market. Additionally, emerging players and boutique brands inject innovation and creativity into the market, offering niche products and personalized experiences that resonate with discerning consumers.

These smaller players often focus on specialized categories or unique selling propositions, carving out their niche and cultivating loyal customer followings through authenticity and craftsmanship. Moreover, the rise of e-commerce platforms has democratized access to the market, allowing start-ups and independent sellers to compete on a level playing field with established incumbents. With consumers increasingly seeking unique and personalized products, customization and personalization have emerged as key differentiators in the competitive landscape.


Scope of global Gifts Novelty and Souvenirs report

Global Gifts Novelty and Souvenirs report segmentation



By Product

  • Souvenirs and novelty items
  • Seasonal decorations
  • Greeting cards
  • Other gift items

By Distribution Channel  

  • Online
  • Offline

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Gifts Novelty and Souvenirs size and forecast: To identify and estimate the market size for global Gifts Novelty and Souvenirs market segmented by Product, By Distribution Channel, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Gifts Novelty and Souvenirs
  • Market Influencing Factors: To find out the factors which are affecting the market of global Gifts Novelty and Souvenirs among consumers.
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Gifts Novelty and Souvenirs forecast period is 2024 - 2032.
According to global Gifts Novelty and Souvenirs research, the market is expected to grow at a CAGR of ~ 5.71% over the next eight years.
The possible segments in global Gifts Novelty and Souvenirs are based on by Product, By Distribution Channel, & by region.
The expected market size for Global Gifts Novelty and Souvenirs is USD 8.62 billion in 2023.
The major players in the market are American Stationery Co. Inc., Archies Ltd., Card Factory Plc, Consortium Gifts Pvt Ltd, Cimpress Plc, Enesco LLC, Ferns N Petals Pvt. Ltd., Ltd., Hallmark Card Inc., Memorable Gifts, LLC, Redbubble Ltd., Scotts Highland Services Ltd, and American Greetings Corp.

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