Exhibition Organizing Market

Exhibition Organizing Market Size, Share, Trends, Growth, and Industry Analysis, By Product Type (5,000-20,000 Sqm, 20,000-100,000 Sqm and More Than 100,000 Sqm), By Application (Art Exhibitions, Commercial Exhibitions, Academic Exhibitions and Others) Regional Analysis and Forecast 2032.

Consumer Goods & Services | April 2024 | Report ID: EMR00724 | Pages: 252

Global Exhibition Organizing market is predicted to reach approximately USD 16.52 billion by 2032, at a CAGR of 5.45% from 2024 to 2032.


Exhibition Organizing events serve as platforms for businesses, industries, and professionals to showcase their products, services, and innovations, as well as to network and foster partnerships. The market encompasses various aspects, including venue selection, logistics coordination, marketing and promotion, attendee engagement, and post-event evaluation. With globalization and technological advancements, the demand for such events has been steadily increasing, leading to a competitive landscape with numerous players offering specialized services. Key drivers of the market include the need for knowledge exchange, business expansion opportunities, and the growing trend of experiential marketing. However, challenges such as economic fluctuations, regulatory constraints, and the emergence of virtual event alternatives also impact the market dynamics.


Global Exhibition Organizing report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 10.25 Billion

Projected Market Value (2032)

USD 16.52 Billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Product Type, By Application, & Region.

Segments Covered

By Product Type, By Application, & By Region.

Forecast Units

Value (USD Million or Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Exhibition Organizing dynamics

Advancements in technology like VR (Virtual Reality), AR (Augmented Reality), and AI (Artificial Intelligence) are drastically changing the way exhibitions are planned, promoted, and experienced. These technologies facilitate new avenues for audience interaction and involvement. Additionally, changing consumer preferences and expectations are shaping market dynamics. Attendees now desire more customized and captivating experiences. In response, organizers must adjust their strategies to meet these ever-evolving preferences. This may involve integrating digital elements, interactive displays, and networking opportunities into their events. Furthermore, economic conditions and geopolitical factors also impact the market, influencing businesses' willingness to invest in participation and sponsorship. Fluctuations in global economies and trade policies can affect the overall demand for exhibitions and events, leading organizers to adjust their offerings and pricing strategies accordingly.


Global Exhibition Organizing drivers

  • Globalization and International Trade

As economies become more connected and international trade flourishes, the need for global exhibitions has grown. Businesses looking to expand globally require platforms for networking, sharing knowledge, and forging partnerships. Exhibitions allow companies to display their offerings to a varied audience, investigate new markets, and build alliances with international partners. As globalization intensifies, the demand for cross-border exhibitions will likely increase, fuelling market expansion.

  • Technological Advancements

Rapid advancements in technology have revolutionized the exhibition industry, serving as a major driver of growth. Innovations such as virtual reality (VR), augmented reality (AR), and interactive displays have transformed the way exhibitions are designed and experienced, offering immersive and engaging opportunities for attendees. These technologies enable exhibitors to create interactive showcases, simulate real-world environments, and provide virtual tours of their products and services, enhancing the overall attendee experience. Moreover, digital marketing tools, data analytics, and mobile applications have streamlined event promotion, registration, and engagement, making it easier for organizers to reach a wider audience and maximize participation. As technology continues to evolve, the potential for integrating cutting-edge solutions into exhibitions will drive innovation and fuel market growth.



  • Economic Fluctuations

The Exhibition Organizing industry depends heavily on the economy. When the economy is doing poorly or there is a lot of uncertainty, businesses tend to cut back on spending. This means they may be less likely to sign up for exhibitions or become sponsors. As a result, there may be fewer exhibitors at events, less money from sponsorships, and overall less demand for exhibition services. Economic uncertainty can also be caused by things like changes in currency exchange rates and trade disputes between countries. These factors can make it hard to plan international exhibitions and work together across borders.

  • Regulatory Constraints

Strict regulations and compliance rules make it hard for companies that organize exhibitions. This is especially true when events are held in different countries with different laws. Issues like rules for visas, intellectual property rights, health and safety standards, and data privacy laws can make it hard to plan and run exhibitions. This leads to higher costs for compliance and more paperwork. To deal with these complicated regulations, organizers need to plan carefully, have legal advice, and work with the right authorities. This can limit how much international exhibitions grow and how much the market expands.



  • Hybrid and Virtual Events

The growth of hybrid and virtual events is offering new chances for the exhibition sector to grow and innovate. Combining physical and virtual elements, hybrid events allow participants to attend in person or remotely. Virtual events are held online, providing a cost-friendly and easy way to attend events that were once only accessible at traditional exhibitions. Organizers can reach a broader audience, break down geographic barriers, and reduce the logistical challenges of live events by embracing these virtual and hybrid formats. Moreover, virtual platforms offer advanced networking capabilities, data analytics, and customization options, enhancing attendee engagement and providing valuable insights for exhibitors.


Segment Overview

  • By Product Type

The market segments by product type based on the size of exhibition space offered. Exhibitions ranging from 5,000 to 20,000 square meters cater to mid-sized events, providing ample space for exhibitors to showcase their products and services while maintaining a manageable scale for attendees. Events within this category often target specific industries or themes, offering focused networking and business opportunities.

Exhibitions spanning 20,000 to 100,000 square meters represent larger-scale events that accommodate a broader range of exhibitors and attract a more diverse audience. These exhibitions serve as major industry showcases, featuring multiple pavilions, keynote presentations, and interactive experiences. They provide a platform for companies to launch new products, conduct market research, and forge strategic partnerships on a regional or international level.

Events exceeding 100,000 square meters are considered mega-exhibitions, hosting an extensive array of exhibitors, attendees, and activities. These events attract significant attention from industry stakeholders, government bodies, and the media, serving as flagship events within their respective sectors. Mega-exhibitions offer unparalleled opportunities for networking, knowledge exchange, and brand visibility, driving innovation and collaboration on a global scale.

  • By Application

The market segments by application based on the purpose and focus of exhibitions. Art exhibitions showcase works of art across various mediums, genres, and styles, providing artists with a platform to exhibit their creations and connect with collectors, curators, and art enthusiasts. Academic exhibitions focus on research, education, and innovation, bringing together scholars, scientists, and students to share knowledge, present findings, and discuss emerging trends within their fields.

Commercial exhibitions encompass a wide range of industries and sectors, including technology, automotive, fashion, and consumer goods. These exhibitions serve as platforms for businesses to promote their products, generate sales leads, and engage with potential customers in a dynamic and competitive environment.


Global Exhibition Organizing Overview by Region

North America is a major player in the exhibition industry due to its strong economy, technological advancements, and well-established exhibition scene. The region boasts a diverse range of trade shows, conferences, and exhibitions covering various industries, drawing global exhibitors and attendees. Europe comes second, with prominent exhibition centers in cities like Frankfurt, Paris, and London, which host significant international events.

The region benefits from its well-developed transportation networks, cultural heritage, and strong business ecosystems, facilitating seamless event organization and participation. In Asia Pacific, rapid urbanization, industrialization, and rising consumer spending fuel demand for exhibitions, particularly in countries like China, Japan, and India. These emerging markets offer vast opportunities for industry players, supported by growing investments in infrastructure, technology, and tourism. Meanwhile, Latin America and the Middle East & Africa regions exhibit untapped potential for market expansion, characterized by evolving business landscapes, increasing urbanization, and government initiatives to promote trade and investment.



Global Exhibition Organizing market competitive landscape

Key players in the market include industry giants such as Informa PLC, Reed Exhibitions, and Messe Frankfurt GmbH, who command significant market share and possess extensive portfolios of exhibitions across various sectors and regions. These companies leverage their global presence, strong brand recognition, and strategic partnerships to maintain leadership positions and drive innovation in the industry. Additionally, regional players and niche organizers contribute to the competitive mix, catering to specific industries or local markets with specialized expertise and tailored services. The market is also witnessing increasing competition from digital platforms and virtual event providers, as technological advancements reshape the way exhibitions are conceived, promoted, and experienced.


Scope of global Exhibition Organizing report

Global Exhibition Organizing report segmentation



By Product Type

  • 5,000-20,000 Sqm
  • 20,000-100,000 Sqm
  • More Than 100,000 Sqm

By Application  

  • Art Exhibitions
  • Academic Exhibitions
  • Commercial Exhibitions
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Exhibition Organizing size and forecast: To identify and estimate the market size for global Exhibition Organizing market segmented by Product Type, By Application, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Exhibition Organizing
  • Market Influencing Factors: To find out the factors which are affecting the market of global Exhibition Organizing among consumers.
  • Company Profiling: To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Exhibition Organizing forecast period is 2024 - 2032.
According to global Exhibition Organizing research, the market is expected to grow at a CAGR of ~ 5.45% over the next eight years.
The possible segments in global Exhibition Organizing are based on by Product Type, By Application, & by region.
The expected market size for Global Exhibition Organizing is USD 10.25 billion in 2023.
The major players in the market are Tarsus Group, GL Events, Messe Berlin, Deutsche Messe, MCH Group, Emerald Expositions, Messe Munchen, Jaarbeurs, Fira Barcelona, Viparis, NurnbergMesse GmbH, Artexis Group, Informa (UBM), Koelnmesse, Messe Dusseldorf, i2i Events Group, Hong Kong Trade Development Council (HKTDC), SNIEC Shanghai, Messe Frankfurt, Coex, Comexposium Groupe, ITE Group, Fiera Milano, Tokyo Big Sight, and RELX Group (Reed Exhibitions).

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