Electric Lawn Mower Market

Global Electric Lawn Mower Market Research Report Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032: By Product Type (Ride-On and Walk-behind), By Cord Type (Corded and Cordless), By End-user (Residential and Commercial), and Region (North America, Europe, Asia-Pacific, and Rest of the World)

Automobile & Transportation | February 2024 | Report ID: EMR00595 | Pages: 301

The global electric lawn mower market was valued at USD 10.21 billion in 2023 and is estimated to reach approximately USD 17.48 billion by 2032, at a CAGR of 6.1% from 2024 to 2032.

The market for electric lawnmowers has grown significantly in recent years as a result of growing environmental consciousness and a move toward sustainable living. Eco-conscious consumers find electric mowers appealing as they provide a quieter and cleaner option compared to conventional gas-powered ones. Electric mowers are now more feasible for large yards thanks to advancements in battery technology, which have also improved runtime and performance. Their appeal is also aided by their reduced running costs and ease of maintenance. It is anticipated that the market for electric lawnmowers will continue to grow as consumers prioritize eco-friendly solutions, spurring manufacturer innovation and competitiveness.

 

 

ELECTRIC LAWN MOWER MARKET: REPORT SCOPE & SEGMENTATION

Report Attribute

Details

Estimated Market Value (2023)

10.21 Bn

Projected Market Value (2032)

17.48 Bn

Base Year

2023

Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Product Type, By Cord Type, By End-user, & Region

Segments Covered

By Product Type, By Cord Type, By End-user, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.

 

Global Electric Lawn Mower Dynamics

Demand for environmentally friendly mowers that run on gas is being driven by rising environmental awareness and tighter emissions laws. The attraction of electric mowers has increased due to technological breakthroughs in battery technology and electric motor efficiency, which improve performance and runtime. The trend toward electric cars is also influenced by growing fuel prices and worries about noise pollution. Further driving market expansion are competitive price and expanding electric mower availability. Problems like short battery life and the infrastructure required for charging stations, however, might prevent widespread use. All things considered, the market is distinguished by innovation, demand driven by regulations, and customer preferences for environmentally friendly solutions.

 

Global Electric Lawn Mower Drivers

  • Growing concern over emissions from gas-powered mowers

People are looking for more environmentally friendly options to cut down on pollution and carbon emissions as they become more conscious of environmental challenges. Growing data connecting gas-powered equipment to noise and air pollution is driving this trend, encouraging consumers and regulators to support greener options like electric mowers, which operate without emitting emissions and promote sustainable lawn care methods and healthier environments.

  • Noise Reduction and Quieter Operation

There is an increased focus on lowering noise pollution in towns that are getting denser in population. When compared to their gas-powered counterparts, electric mowers operate much more quietly, which makes them perfect for residential areas with strict noise restrictions. Consumer preferences for quiet, harmonious neighborhoods are another factor driving the use of electric mowers as a quieter, more enjoyable outdoor care solution.

 

Restraints:

  • Higher Upfront Purchase Price Compared to Traditional Gas Mowers

One major barrier to entry for the electric lawn mower business is its greater initial cost when compared to gas mowers. Because of their cutting-edge technology and environmentally beneficial features, electric mowers are frequently seen by consumers as luxury purchases, which turns away those on a tight budget. This pricing barrier may prevent widespread adoption, particularly from people who value short-term savings over long-term gains. Therefore, even with their potential benefits, the perceived pricing gap may prevent market penetration and slow the shift to electric alternatives.

  • Limited Run-Time and Battery Performance,

Even with improvements in battery technology, electric mowers frequently have limitations on their ability to run continuously because of limitations in battery life. Larger lawn projects may need customers to stop and recharge, which would impede workflow and increase the amount of time needed for upkeep. Due to their longer run periods and the perception of electric mowers as less practical or convenient than gas versions, consumers with larger yards or commercial properties may be discouraged by this limitation.

 

Opportunities:

  • Growing Consumer Preference for Eco-Friendly Solutions

Green activities, such as lawn maintenance, are becoming more sustainable as environmental consciousness grows. These ideals are upheld by electric mowers since they produce no emissions and are quieter than their gas-powered counterparts. Electric mower producers can benefit from this trend by capitalizing on the growing demand for eco-friendly products and catering to a growing client base that is looking for more environmentally friendly options for their outdoor maintenance requirements.

  • Leveraging Smart Technology Integration

Manufacturers of electric mowers are able to provide cutting-edge features like remote monitoring, scheduling, and autonomous operation by integrating Internet of Things capabilities. This allows for predictive maintenance and optimization while also improving user convenience and efficiency. Furthermore, the possibility of data analytics and subscription-based services opens doors for ongoing income streams and client interaction. Adopting smart technology puts firms at the forefront of innovation in the lawn care sector and improves their product offerings.

 

Segment Overview

  • By Product Type

Based on product type, the global electric lawn mower market is divided into ride-on and walk-behind. The walk-behind category dominates the market with the largest revenue share in 2023. When using a walk-behind mower, you must walk behind the mower as it cuts the grass. Self-propelled mowers have a drive mechanism that moves the mower along with less effort from the operator. Push mowers need to be pushed across the lawn by hand. They are appropriate for smaller yards and places with simple terrain because they are usually lighter and less expensive than self-propelled types. As the name implies, ride-on mowers are meant to be operated by people while seated, much like a tiny car. Larger grass spaces, including those in big residential yards or industrial buildings, are the perfect fit for these mowers since they prioritize comfort and efficiency.

  • By Cord Type

Based on the cord type, the global electric lawn mower market is categorized into corded and cordless. The corded category leads the global electric lawn mower market with the largest revenue share in 2023. Electricity for corded electric lawn mowers is supplied by a cord that must be plugged into an outlet in order to operate. The range of these mowers is usually restricted due to the length of the power line.  Rechargeable batteries power cordless electric lawn mowers, which provide more mobility and versatility than corded versions. Because these mowers are not powered by a cord, users are free to roam around the lawn without any limitations.

  • By End-User

Based on end-user, the global electric lawn mower market is segmented into residential and commercial. The residential segment dominates the electric lawn mower market. Medium-sized to smaller lawns are usually maintained with residential electric lawn mowers, which are intended for use in residential environments. Homeowners that value convenience, eco-friendliness, and ease of use will find these mowers ideal.  Commercial electric lawn mowers are designed for usage in institutional environments including parks, golf courses, and schools, as well as professional landscaping and lawn care companies. These mowers can handle greater areas and more demanding mowing chores since they are usually stronger, more resilient, and more powerful than residential ones.

 

Global Electric Lawn Mower Overview by Region

The global electric lawn mower market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. North America emerged as the leading region, capturing the largest market share in 2023. The environmental consciousness of consumers in the region has significantly increased, leading them to look for environmentally friendly lawn care options. The use of electric mowers is further fueled by incentives for sustainable practices and strict environmental restrictions. Furthermore, electric mower performance and dependability have increased due to developments in battery technology, drawing in more and more customers in North America. North America's dominance in the electric lawn mower industry is also attributed to the region's established manufacturers and distribution networks, high disposable income, and lawn-maintenance-oriented culture.

Throughout the forecast period, Asia-Pacific is anticipated to post a significant CAGR. The area is rapidly becoming more urbanized and economically growing, which is creating a growing middle class and increasing disposable incomes. As a result, homeowners in Asia-Pacific nations are becoming more and more in need of contemporary, environmentally friendly lawn care equipment. The use of electric lawn mowers is also being fueled by government programs encouraging sustainable practices and growing environmental concerns. In addition, consumers around the region are finding electric mowers more enticing and accessible because to developments in technology and growing distribution networks.

 

 

Global Electric Lawn Mower Competitive Landscape

In the global electric lawn mower market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global electric lawn mower market include,

  • AriensCo
  • Black+Decker
  • Briggs & Stratton
  • D&D Motor Systems Inc
  • Deere & Company
  • Emak S.p.A.
  • Honda Motor Co., Ltd.
  • Husqvarna Group
  • Robert Bosch GmbH
  • RYOBI
  • STIGA, and various others.

 

Global Electric Lawn Mower Recent Developments

  • In February 2023, the debut of Deere & Company's first electric lawnmower was announced. The 3.2 kWh sealed lithium-ion battery in the electric mower has a maximum capacity of 3.56 kWh, allowing it to mow up to two acres on a single charge. Its 42-inch Accel Deep Deck and two adjustable mowers ensure that this emission-free electric vehicle (EV) offers the same productivity and cut quality as its gas-powered rivals, but with added benefits.
  • In January 2023, in order to provide John Deere Dealers with more value and efficiencies, John Deere teamed with Microsoft. For many facets of a dealer's operations, the system will offer a shared technological platform, opening up new avenues for expansion, creativity, and customer insights.

 

Scope of the Global Electric Lawn Mower Report

Electric Lawn Mower Market Report Segmentation

ATTRIBUTE

DETAILS

By Product Type

  • Ride-On
  • Walk-behind

By Cord Type

  • Corded
  • Cordless

By End-user

  • Residential
  • Commercial

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request

Pricing

  • Available upon request

 

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Electric Lawn Mower Market Size and Forecast: To identify and estimate the market size for the global electric lawn mower market segmented by product type, by cord type, by end-user, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of electric lawn mower between 2019 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global electric lawn mower market
  • Market Influencing Factors: To find out the factors which are affecting the sales of electric lawn mower among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global electric lawn mower market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

 

Intended Audience

  • Manufacturers and Suppliers
  • Retailers and Distributors
  • Industry Associations and Organizations
  • Investors and Financial Institutions
  • Government Agencies and Regulatory Bodies

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

On the basis of Geography, the electric lawn mower market is classified into North America, Europe, Asia Pacific, and the Rest of the world
According to electric lawn mower market research, the market is expected to grow at a CAGR of ~6.1% over the coming years.
Asia-Pacific is expected to register the highest CAGR during 2024 - 2032
North America held the largest share in 2023
The major players operating in the global market include AriensCo; Black+Decker; Briggs & Stratton; D&D Motor Systems Inc; Deere & Company; Emak S.p.A.; Honda Motor Co., Ltd.; Husqvarna Group; Robert Bosch GmbH; RYOBI; STIGA, and various others.