E-Commerce Software Market

Global E-Commerce Software Market Research Report Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032: By Deployment Mode (On-Premises and Cloud), By Application (Apparel & Fashion, Home & Electronics, Automotive, BFSI & Technology, Food & Beverage, Healthcare, and Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World)

ICT & Media | January 2024 | Report ID: EMR00532 | Pages: 301

The global e-commerce software market was valued at USD 7.68 billion in 2023 and is estimated to reach approximately USD 28.77 billion by 2032, at a CAGR of 15.8% from 2024 to 2032.

The rise in online retail around the globe has created a dynamic and competitive environment in the e-commerce software business. For companies of all sizes, this software makes digital transactions, inventory control, and customer relationship management simple. Various solutions are provided by major businesses, such as payment gateways, analytics tools, and configurable platforms. Robust e-commerce software is becoming more and more necessary as organizations embrace digital transformation. Innovation is prevalent in the business, and developments in mobile and artificial intelligence will influence how online shopping is done in the future. E-commerce software companies work hard to satisfy the changing demands of contemporary enterprises in the online marketplace with an emphasis on scalability and user experience.




Report Attribute


Estimated Market Value (2023)

7.68 Bn

Projected Market Value (2032)

28.77 Bn

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Deployment Mode, By Application, & Region

Segments Covered

By Deployment Mode, By Application, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global E-Commerce Software Market Dynamics

Technological innovations that propel speed, such as the integration of blockchain and artificial intelligence (AI), improve security and client experiences. The progress of the market is influenced by shifting consumer tastes and the growth of mobile commerce. Key elements impacting vendor distinction are affordable prices, scalability, and intuitive user interfaces. The need for cross-border transaction capabilities and multi-currency support is increased by the continuous globalization of e-commerce. Furthermore, fluctuations in regulations and worries about cybersecurity affect market dynamics and necessitate ongoing adjustments.


Global E-Commerce Software Market Drivers

  • Technological Advancements

Cutting-edge solutions are made possible by ongoing advancements in advanced analytics, blockchain, and artificial intelligence. These technologies provide characteristics like rigorous security measures, effective supply chain management, and personalized recommendations, which improve the capabilities of e-commerce software. Leveraging these developments becomes essential for firms looking to meet changing consumer expectations and remain competitive. This leads to the emergence of e-commerce platforms, which offer improved user experiences, streamlined processes, and a safe environment for online transactions.

  • User Experience Enhancement

In the e-commerce software sector, user experience enhancement plays a pivotal role by highlighting the significance of providing online shoppers with smooth, easy-to-use, and fulfilling encounters. Businesses understand that they must optimize their e-commerce platforms as consumers place a greater value on efficient operations and user-friendly interfaces. Businesses engage in mobile design, user-friendly navigation, and tailored experiences to draw in and hold onto customers. Improved user experiences boost conversion rates and brand loyalty in addition to increasing consumer happiness.



  • High Upfront Costs

It can be difficult for businesses, especially smaller ones with tighter finances, to make large initial investments. For businesses looking to go online, these costs which include infrastructure, software licensing, and implementation costs create a barrier to entry. The financial burden could prevent some companies from adopting cutting-edge e-commerce solutions, which would limit their potential to take advantage of opportunities in digital commerce. It will take creative pricing schemes, affordable substitutes, and long-term value-proving tactics to overcome this barrier and open up e-commerce software to a wider range of businesses.

  • Integration Challenges

When integrating new e-commerce solutions with current systems and outside apps, businesses frequently run into difficulties. Operations disruptions and longer implementation times can result from compatibility problems, data migration obstacles, and the requirement for changes. These difficulties could deter businesses from implementing cutting-edge e-commerce platforms, particularly if they are concerned about possible alterations to their current procedures. To achieve a smooth transition and reduce operational disruptions, addressing integration limitations involves thorough compatibility studies, streamlined integration processes, and cooperative efforts between software vendors and enterprises.



  • Rise of Mobile Commerce

E-commerce platforms that are built for seamless mobile experiences are in high demand as more and more customers shop online using mobile devices. Businesses can profit from this trend by creating mobile-friendly interfaces, and responsive designs, and utilizing technologies like Progressive Web Apps (PWAs). E-commerce software suppliers may open up new markets, improve client engagement, and maintain their competitive edge by catering to the demands of a customer base that is increasingly mobile-centric. This will promote higher sales and greater brand loyalty.

  • E-commerce Platform Customization

Businesses can adapt their online presence to particular industry requirements, brand aesthetics, and distinctive client experiences by offering fully configurable solutions. This adaptability improves branding coherence, operational effectiveness, and user happiness. Providing a variety of customization choices, like adjustable interfaces and modular features, enables companies to establish unique and competitive online stores. By offering flexible and adaptable platforms that meet the unique needs of companies, e-commerce software vendors can take advantage of this chance to build enduring client relationships and competitiveness in the market.


Segment Overview

  • By Deployment Mode

Based on deployment mode, the global e-commerce software market is divided into on-premises and cloud. The cloud category dominates the market with the largest revenue share in 2023. Cloud-based e-commerce software can be accessed online and runs on servers that are externally hosted by other companies. Companies pay for the features and resources they require when they subscribe to cloud services, and the provider takes care of security, upgrades, and server upkeep. When e-commerce software is deployed on-premises, it is set up and operated on servers that are housed inside the company's actual location.

  • By Application

Based on the application, the global e-commerce software market is categorized into apparel & fashion, home & electronics, automotive, BFSI & technology, food & beverage, healthcare, and others. The apparel & fashion category leads the global e-commerce software market with the largest revenue share in 2023. This category of e-commerce software serves companies in the fashion and apparel sector by offering online storefronts for the sale of apparel, accessories, and related goods. E-commerce software is used by companies in the home and electronics industry to sell a variety of goods, including electronics, gadgets, appliances, and other related products. E-commerce systems that support the automotive sector and facilitate online sales of automobiles, auto parts, accessories, and associated services are included in the automotive category. This category of e-commerce software is designed specifically for companies in the food and beverage sector, enabling online ordering, meal delivery services, and the selling of associated goods.


Global E-Commerce Software Market Overview by Region

The global e-commerce software market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. North America emerged as the leading region, capturing the largest market share in 2023. Innovative enterprises and a tech-savvy consumer base power the region's advanced e-commerce sector. North America's supremacy is aided by major businesses, such as well-known technology providers and e-commerce platforms. A wide range of businesses, including technology, retail, and finance, contribute to the need for advanced e-commerce solutions. Furthermore, North America has a culture of early technology adoption and advantageous legislative frameworks that position it as a leader in influencing the direction of the global e-commerce software business.

Throughout the forecast period, Asia-Pacific is anticipated to post a significant CAGR. Driven by an expanding middle class, swift adoption of digital technology, and a flourishing e-commerce sector, the area exhibits great promise. The strong CAGR is also attributed to growing mobile commerce, encouraging government programs, and technical innovation. Asia-Pacific is a major driver behind the adoption of e-commerce solutions by businesses in a variety of industries. This is due to the region's dynamic digital environment, expanding consumer demand, and steady economic growth.



Global E-Commerce Software Market Competitive Landscape

In the global e-commerce software market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global e-commerce software market include,

  • Adobe.
  • BigCommerce Pty. Ltd.
  • HCL Technologies Limited
  • Intershop Communications AG
  • Oracle
  • Pitney Bowes Inc.
  • Salesforce.com, Inc.
  • SAP SE, and various others


Global E-Commerce Software Market Recent Developments

  • In June 2023, Open Network for Digital Commerce (ONDC) and Google cooperated. Google announced the establishment of an accelerator program for ONDC as part of this cooperation, which aims to provide businesses with a range of tools and resources to assist them in developing and evaluating their e-commerce operations.
  • In April 2023, Tira is an omni-channel beauty goods sale platform that Reliance sale launched. Tira provides users with a personalized and easy-to-use shopping experience. With its omnichannel retail approach, it serves as a destination for both domestic and foreign brands.


Scope of the Global E-Commerce Software Market Report

E-Commerce Software Market Report Segmentation



By Deployment Mode

  • On-Premises
  • Cloud

By Application

  • Apparel & Fashion
  • Home & Electronics
  • Automotive
  • BFSI & Technology
  • Food & Beverage
  • Healthcare
  • Others


By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global E-Commerce Software Market Size and Forecast: To identify and estimate the market size for the global e-commerce software market segmented by deployment mode, by applicatio, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of e-commerce software between 2019 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global e-commerce software market
  • Market Influencing Factors: To find out the factors which are affecting the sales of e-commerce software among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global e-commerce software market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Business Executives and Decision-makers
  • E-commerce Platform Providers
  • IT Professionals and Developers
  • Academic and Educational Institutions
  • Investors and Trade Experts

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

On the basis of Geography, The e-commerce software market is classified into North America, Europe, Asia Pacific, and the Rest of the world.
According to e-commerce software market research, the market is expected to grow at a CAGR of ~15.8% over the coming years.
Asia-Pacific is expected to register the highest CAGR during 2024 - 2032.
North America held the largest share in 2023.
The major players operating in the global e-commerce software market include Adobe.; BigCommerce Pty. Ltd.; HCL Technologies Limited; Intershop Communications AG; Oracle; Pitney Bowes Inc.; Salesforce.com, Inc.; SAP SE; ,and various others.