Deception Technology Market

Global Deception Technology Market Research Report: By Component (Solution and Services), By Deployment (On-Premise and Cloud-based), By Deception (Application Security, Data Security, Endpoint Security, and Network Security), and Region (North America, Europe, Asia-Pacific, and Rest of the World) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2023-2031.

ICT & Media | September 2023 | Report ID: EMR00104 | Pages: 217

The Global Deception Technology Market was valued at USD 2.85 billion in 2022, and is predicted to reach approximately USD 8.91 billion by 2031, at a CAGR of 13.5% from 2023 to 2031. Deception technology is an active approach to cybersecurity that aims to identify and counteract threats by tricking potential attackers. Its objective is to deploy deceptive systems, networks, and data that convincingly simulate genuine assets, diverting hackers away from critical resources. These simulated elements replicate authentic IT environments and incorporate various measures such as traps, misleading information, and alert mechanisms. By engaging with attackers and redirecting their focus, deception technology provides early warnings and valuable insights into their methods, tactics, and motivations. This approach enhances threat detection, reduces incident response times, and mitigates the likelihood of successful attacks. Deception technology complements traditional security measures such as firewalls and antivirus software, serving as an additional layer of defense against sophisticated cyber threats. Its adoption has become increasingly vital in protecting organizations from emerging and ever-evolving cyber risks.




Report Attribute


Estimated Market Value (2022)

2.85 Bn

Projected Market Value (2031)

8.91 Bn

Base Year


Forecast Years

2023 - 2031

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Component, By Deployment, By Deception, & Region

Segments Covered

By Component, By Deployment, By Deception, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2023 to 2031

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Deception Technology Market Dynamics

The growth and adoption of deception technology in the market are propelled by several factors. The increasing frequency and complexity of cyber-attacks have compelled organizations to go beyond traditional defenses and adopt advanced security measures. Deception technology provides a proactive approach by actively engaging and misleading attackers, thereby enhancing the ability to detect threats. The market has also been driven by the growing demand for real-time threat intelligence and incident response solutions. Deception technology offers early warnings, alerts, and valuable insights into attacker tactics, enabling organizations to respond promptly and efficiently. Furthermore, the expanding use of cloud-based services and the Internet of Things (IoT) has broadened the attack surface, making deception technology essential for detecting and mitigating threats across diverse environments. Additionally, the adoption of deception technology in various industries is driven by regulatory compliance requirements and the need to safeguard critical assets.


Global Deception Technology Market Drivers

  • Increasing Cyber-Attacks

The rising frequency and sophistication of cyber-attacks have driven the adoption of advanced security measures like deception technology. Traditional defenses are often insufficient, prompting organizations to seek proactive approaches to detect and mitigate threats effectively.

  • Demand for Real-Time Threat Intelligence



  • Complexity and Cost

Implementing and managing deception technology solutions can be complex and require significant investments. Organizations may face challenges in integrating deception technology into their existing cybersecurity infrastructure and budgeting for ongoing maintenance and update.

  • False Positives and Impact on Productivity



  • Emerging Industry Verticals

Deception technology offers opportunities for growth and adoption in emerging industry verticals, such as healthcare, finance, and government sectors. These industries face stringent regulatory compliance requirements and increasing cyber threats, driving the need for robust security solutions.

  • Integration with AI and Machine Learning


Segment Overview

By Deception Type

Based on the deception type, the global deception technology market is segmented into application security, data security, endpoint security, and network security. The network security segment is dominating the market with the largest revenue share of around 30.7% in 2022. The rising sophistication of cyber-attacks, such as ransomware, DDoS assaults, and data breaches, has increased need for effective network security solutions. To secure their networks, businesses are investing in sophisticated firewalls, intrusion detection and prevention systems, secure web gateways, and network access control solutions. Furthermore, the growing use of cloud-based services and the proliferation of connected devices in the Internet of Things (IoT) have increased the attack surface, demanding effective network security measures. Overall, the network security segment's popularity underlines the vital role that networks play in securing sensitive data and guaranteeing business continuity.


By Deployment

Based on deployment, the global deception technology market is segmented into on-premise and cloud-based. The cloud-based segment is dominating the market with the largest revenue share of around 63.2% in 2022. Cloud computing is rapidly being used by businesses to improve their agility, scalability, and cost-efficiency. As more vital data and apps migrate to the cloud, cloud security becomes a primary responsibility. Cloud-based security solutions are well-suited for securing cloud-based assets because they provide centralized control, real-time monitoring, and seamless scaling. The development of remote work, as well as the necessity for safe access from anywhere, has fueled demand for cloud-based security solutions. These systems support secure remote access, data encryption, and threat detection.


By Component

Based on component, the global deception technology market is segmented into solution and services. In 2022, the solution segment emerged as the dominant segment in the deception technology market, capturing the largest market share with around 54.6%. This is due mostly to the growing need for comprehensive and integrated security solutions. End-to-end solutions that handle several cybersecurity problems, including as threat detection, prevention, incident response, and compliance, are in high demand. Integrated security solutions provide a united approach to security by simplifying processes, decreasing complexity, and increasing overall effectiveness. Furthermore, as the threat environment evolves and sophisticated attack strategies emerge, organisations seek resilient and adaptable systems that can adapt and grow to resist emerging threats.


Global Deception Technology Market Overview by Region

By Region, the global Deception Technology Market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America dominated the market with around 52.8%, of the global market in 2022. In North America, there are many leading figures and pioneers in the cybersecurity field, including prominent technology companies and providers of cybersecurity solutions. This region is a hub of expertise and resources, which encourages the advancement and acceptance of cutting-edge security technologies like deception technology. The area has experienced a notable increase in cyber risks and attacks, leading to a growing need for strong cybersecurity measures. Moreover, industries such as finance, healthcare, and government sectors are subject to strict regulatory frameworks and compliance demands, which have further propelled the implementation of deception technology as a means to safeguard sensitive data and vital assets.



Global Deception Technology Market Competitive Landscape

In the global deception technology market, a small number of prominent players hold significant market dominance and have established a strong regional presence. These key participants are committed to ongoing research and development initiatives. Additionally, they actively engage in strategic growth endeavors such as product development, product launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position and expand their customer base to capture a substantial share of the market.

Some of the prominent players in the global deception technology market include Allure Security Technology, Inc., Topspin Security, Varmour, Smokescreen Technologies, Acalvio Technologies, NTT security limited, Ridgeback Network Defense Inc., SEC Technologies, WatchGuard Technologies Inc., Attivo Networks Inc., Commvault Systems Inc., and various other key players.


Global Deception Technology Market Recent Developments

In January 2022, Honeywell has added the Active Defence and Deception Technology Solution to its OT Cybersecurity Portfolio. They have introduced a new solution in conjunction with Acalvio Technologies that is especially designed to identify both known and undiscovered assaults against operational technology (OT) systems in commercial buildings. The Honeywell Threat Protection Platform (HTDP), powered by Acalvio, outmanoeuvres attackers by leveraging autonomous deception methods, delivering sophisticated and active defence capabilities as well as precise and accurate threat detection.


Scope of the Global Deception Technology Market Report

Deception Technology Market Report Segmentation



By Component

  • Solution
  • Services


By Deployment

  • On-Premise
  • Cloud-based


By Deception

  • Application Security
  • Data Security
  • Endpoint Security
  • Network Security
  • Mental health


By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:


  • Global Deception Technology Market Size and Forecast:

To identify and estimate the market size for the global deception technology market segmented by component, by deployment, by deception, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of Deception Technology between 2019 and 2031.


  • Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges for the global deception technology market


  • Market Influencing Factors:

To find out the factors which are affecting the sales of deception technology among consumers


  • Impact of COVID-19:

To identify and understand the various factors involved in the global deception technology market affected by the pandemic


  • Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.


Intended Audience

  • Deception Technology Manufacturers
  • Raw Material Suppliers
  • Retailers, Wholesalers, and Distributors
  • Governments, Associations, and Industrial Bodies
  • Investors and Trade Experts

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

The global deception technology market forecast period is 2023 - 2031
According to deception technology market research, the market is expected to grow at a CAGR of ~13.5% over the coming years.
Asia-Pacific is expected to register the highest CAGR during 2023 - 2031
North America held the largest share in 2022
The major companies operating in the global deception technology market include Allure Security Technology, Inc., Topspin Security, Varmour, Smokescreen Technologies, Acalvio Technologies, NTT security limited, Ridgeback Network Defense Inc., SEC Technologies, WatchGuard Technologies Inc., Attivo Networks Inc., Commvault Systems Inc., and others.