Automotive Wrap Films Market

Automotive Wrap Films Market Size, Share, Trends, Growth, and Industry Analysis, By Film Type (Windows Films, Paint Protection Films and Wrap Films), By Vehicle Type (Passenger Cars, Light Commercial Vehicles and Heavy Commercial Vehicles), Regional Analysis and Forecast 2032.

Automobile & Transportation | April 2024 | Report ID: EMR00805 | Pages: 256

Global Automotive Wrap Films market is predicted to reach approximately USD 24.62 billion by 2032, at a CAGR of 15.20% from 2024 to 2032.


Automotive Wrap films are applied directly to the vehicle's surface and can be used for various purposes such as advertising, customization, or protection against wear and tear. Automotive wrap films are different from traditional paint jobs as they are temporary, removable, and can be easily changed without affecting the original paint of the vehicle.

In the past few years, the market for automotive wrap films has experienced notable growth for various reasons. One major factor is the growing popularity of customizing vehicles among consumers, who desire distinct and personalized designs for their cars. Another contributing factor is the utilization of vehicle wraps by businesses as a successful advertising tool, which has led to increased interest from commercial vehicle owners. Additionally, advancements in vinyl technologies have led to the creation of more resilient and flexible wrap films, contributing further to the expansion of the market.


Global Automotive Wrap Films report scope and segmentation.

Report Attribute


Estimated Market Value (2023)

USD 6.89 billion

Projected Market Value (2032)

USD 24.62 billion

Base Year


Forecast Years

2024 – 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Based on By Film Type, By Vehicle Type, & Region.

Segments Covered

By Film Type, By Vehicle Type, & By Region.

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others.

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Automotive Wrap Films dynamics

A major factor contributing to the growth of the automotive wrap film industry is the rising popularity of customizing vehicles among consumers. Many people are looking for ways to give their vehicles a unique and personalized look without committing to a permanent paint job. As a result, there is a high demand for automotive wrap films, which provide a cost-effective and versatile option for achieving custom designs. Additionally, the market is experiencing growth due to the use of vehicle wraps for advertising and branding by businesses. Wrapping vehicles with promotional graphics has become a popular marketing tactic because it allows businesses to reach a large audience and make a lasting impression. This has led to a surge in demand from commercial vehicle owners and fleet operators looking to leverage their vehicles as mobile advertising platforms.

Furthermore, advancements in film technology have contributed significantly to market dynamics. The development of more durable and versatile vinyl materials has expanded the application scope of automotive wrap films, making them suitable for various vehicle types and surface contours. Enhanced durability and weather resistance properties have also boosted consumer confidence in using wrap films for long-term applications, such as paint protection.


Global Automotive Wrap Films drivers

  • Growing Trend of Vehicle Customization

The rising popularity of automotive wrap films is largely driven by the growing interest in customizing vehicles. Consumers, especially younger people, are looking for ways to make their vehicles stand out with unique and personalized looks. Automotive wrap films provide a flexible and affordable option for creating custom designs without the commitment of a permanent paint job. This trend has greatly increased the demand for wraps as consumers use them to showcase their individuality and personal style.

  • Rising Adoption for Advertising and Branding

The use of vehicle wraps for advertising and branding purposes has become prevalent among businesses. Wrapping vehicles with eye-catching graphics and messages turns them into mobile billboards, providing a highly visible and effective marketing tool. This trend is especially attractive to businesses seeking innovative ways to promote their brands and products. The increasing adoption of wraps for commercial purposes, including fleet branding, is a strong driver propelling market growth globally.



  • Price Volatility of Raw Materials

The market for automotive wrap films is influenced by changes in raw material prices, especially vinyl and adhesives. Price fluctuations can affect production expenses, putting pressure on manufacturers and distributors to adjust pricing. This can also impact profit margins throughout the supply chain and affect the accessibility of wrap films for consumers. Effectively managing raw material costs is essential for sustaining market growth and staying competitive.

  • Competition from Alternative Customization Methods

While automotive wrap films offer versatility and convenience, they face competition from alternative vehicle customization methods such as paint coatings and traditional painting. Some consumers prefer permanent solutions that may offer different aesthetic effects or durability. This competition poses a challenge for the widespread adoption of automotive wrap films, particularly in segments where durability and longevity are critical factors.



  • Technological Advancements in Film Materials

Ongoing advancements in film technology present significant opportunities for the automotive wrap films market. Innovations in vinyl formulations are improving durability, weather resistance, and application versatility. For instance, the development of self-healing films or eco-friendly materials can open new avenues for market expansion, attracting environmentally conscious consumers and industries.


Segment Overview

  • By Film Type

The global automotive wrap films market is segmented into three primary film types: window films, wrap films, and paint protection films. Window films are designed to enhance vehicle comfort and safety by reducing UV exposure, heat build-up, and glare, while also providing privacy for passengers. Wrap films offer a versatile solution for customizing vehicle exteriors, allowing for unique designs, advertising graphics, and colour changes without permanent alterations to the underlying paint. Paint protection films provide a transparent shield against scratches, stone chips, and other minor abrasions, preserving the original paint finish and enhancing the resale value of vehicles.

  • By Vehicle Type

In terms of vehicle type segmentation, the market is categorized into passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs). Passenger cars represent a diverse range of personal vehicles where automotive wrap films are used for aesthetic customization and functional benefits such as UV protection. LCVs, including vans and pickups, frequently utilize wrap films for branding and advertising purposes, transforming these vehicles into effective mobile marketing platforms. Additionally, paint protection films are applied to LCVs to protect against wear and tear, maintaining their appearance and longevity. HCVs, such as trucks and buses, rely on durable wrap films for branding and identification, while paint protection films safeguard these vehicles from road debris and environmental damage, ensuring durability and visibility over their operational lifespan.


Global Automotive Wrap Films Overview by Region

North America and Europe are prominent regions for automotive wrap films, driven by strong consumer demand for vehicle customization and commercial fleet branding. These regions benefit from a mature automotive industry and high disposable income levels, contributing to robust market growth. Additionally, stringent regulations regarding vehicle advertising and aesthetics further boost the adoption of automotive wrap films for both personal and commercial vehicles.

On the other hand, the Asia Pacific region is experiencing significant growth in the market because of the increasing number of cars being sold, consumers paying more attention to the appearance of vehicles, and the use of advertising strategies for vehicles becoming more common. China, India, and Japan are playing a major role in driving growth in this region. Latin America is also showing potential for market growth, as the number of cars on the road is increasing and consumers are showing a growing interest in customizing their vehicles.

The Middle East & Africa region is characterized by a growing automotive aftermarket segment, where automotive wrap films are increasingly used for personalization and branding purposes. Economic growth, urbanization, and a rising automotive culture contribute to the demand for automotive wrap films across this region.



Global Automotive Wrap Films market competitive landscape

Major players such as 3M Company, Avery Dennison Corporation, and Arlon Graphics LLC dominate the market with their extensive product portfolios, strong distribution networks, and continuous investments in research and development. These companies focus on developing high-quality wrap films that meet stringent industry standards while offering superior performance and durability.

In addition to leading manufacturers, the market also features a growing number of regional players and stratus entering the automotive wrap films segment. These players often specialize in niche products or target specific regional markets with tailored solutions. Emerging companies leverage advancements in film technology, eco-friendly materials, and digital printing capabilities to differentiate themselves and capture market share.

Key Players:

  • JMR Graphics
  • Guangzhou Carbins Film Co., LTD
  • Hexis S.A.S
  • ORAFOL Europe GmbH
  • Vvivid Vinyl
  • Fedrigoni S.P.A
  • KPMF
  • 3M
  • Arlon Graphics LLC
  • Avery Dennison Corporation 


Global Automotive Wrap Films Market Recent Developments

  • In February 2023, Fedrigoni S.P.A acquired a new research and development center in Grenoble, France with the aim of advancing its production innovation efforts and satisfying the increasing consumer need for cutting-edge automotive films and wraps.
  • In April 2022, AVERY DENNISON CORPORATION unveiled plans for extending its presence by inaugurating a new manufacturing facility in Noida, India. This strategic expansion is intended to bolster the company's standing in the Asian markets on a global scale.


Scope of global Automotive Wrap Films report

Global Automotive Wrap Films report segmentation



By Film Type

  • Windows Films
  • Wrap Films
  • Paint Protection Films

By Vehicle Type

  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Automotive Wrap Films size and forecast: To identify and estimate the market size for global Automotive Wrap Films market segmented By Film Type, By Vehicle Type, and by region. Also, to understand the consumption/ demand created by consumers between 2024 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for global Automotive Wrap Films
  • Market Influencing Factors: To find out the factors which are affecting the market of global Automotive Wrap Films among consumers.
  • Company Profiling: To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

Global Automotive Wrap Films forecast period is 2024 - 2032.
According to global Automotive Wrap Films research, the market is expected to grow at a CAGR of ~ 15.20% over the next eight years.
The possible segments in global Automotive Wrap Films are based on By Film Type, By Vehicle Type, & by region.
The expected market size for Global Automotive Wrap Films is USD 6.89 billion in 2023.
The major players in the market are JMR Graphics, Guangzhou Carbins Film Co., LTD, Hexis S.A.S, ORAFOL Europe GmbH, Vvivid Vinyl, Fedrigoni S.P.A, KPMF, 3M, Arlon Graphics LLC, and Avery Dennison Corporation

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