Automotive IoT Market

Global Automotive IoT Market Research Report: By Offering (Hardware, Software, and Services), By Connectivity (Embedded Systems, Tethered Systems, and Integrated Systems), By Communication Type (In-vehicle Communication, Vehicle-to-vehicle Communication, and Vehicle-to-infrastructure Communication), By Application (Navigation, Telematics, and Infotainment), and Region (North America, Europe, Asia-Pacific, and Rest of the World) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2023-2031.

ICT & Media | September 2023 | Report ID: EMR00102 | Pages: 217

The Global Automotive IoT Market was valued at USD 110.50 billion in 2022, and is predicted to reach approximately USD 733.16 billion by 2031, at a CAGR of 23.4% from 2023 to 2031. Automotive IoT pertains to the incorporation of Internet of Things (IoT) technology within the automotive sector. Its objective is to connect vehicles to the internet, facilitating communication between vehicles, infrastructure, and external devices. The purpose of Automotive IoT is to enhance vehicle safety, optimize efficiency, and provide an improved driving experience. By utilizing IoT-enabled sensors, vehicles can gather and exchange real-time information on factors such as traffic conditions, weather, vehicle performance, and driver behavior. This data can be utilized for various applications, including predictive maintenance, intelligent navigation, and autonomous driving. Furthermore, IoT connectivity allows for the integration of smartphones and other devices with vehicles, enabling features like remote monitoring, vehicle tracking, and personalized infotainment services.




Report Attribute


Estimated Market Value (2022)

110.50 Bn

Projected Market Value (2031)

733.16 Bn

Base Year


Forecast Years

2023 - 2031

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Offering, By Connectivity, By Communication Type, By Application, & Region

Segments Covered

By Offering, By Connectivity, By Communication Type, By Application, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2023 to 2031

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Automotive IoT Market Dynamics

Market growth in the automotive industry is driven by the escalating demand for connected cars and the integration of advanced technologies into vehicles. The adoption of automotive IoT solutions has been propelled by the need for improved safety features, efficient vehicle management, and enhanced user experience. Moreover, government regulations mandating the inclusion of telematics and connected services in vehicles contribute to the expansion of the market. The automotive IoT market is further stimulated by the increasing popularity of autonomous vehicles and the growing emphasis on reducing carbon emissions. The advent of 5G technology plays a significant role as well, providing faster and more reliable connectivity, thus facilitating widespread implementation of IoT solutions in automobiles. The convergence of IoT with artificial intelligence, machine learning, and cloud computing further boosts market growth by enabling advanced analytics and intelligent decision-making in the automotive industry.


Global Automotive IoT Market Drivers

  • Increasing Demand for Connected Cars

The automotive IoT market is driven by the growing demand for connected cars. Consumers increasingly seek vehicles equipped with advanced connectivity features, such as internet access, entertainment systems, and smart applications. This demand is fueled by the desire for seamless integration with smartphones, personalized infotainment, and enhanced driving experiences.

  • Integration of Advanced Technologies



  • Data Security and Privacy Concerns

The widespread adoption of automotive IoT solutions raises concerns regarding data security and privacy. Connected vehicles generate a vast amount of data, including personal and sensitive information. Ensuring the protection of this data from cyber threats and unauthorized access is crucial to maintain consumer trust and regulatory compliance.

  • Lack of Standardization



  • Advancement in Vehicle-to-Everything (V2X) Communication

The growth of Automotive IoT presents opportunities for the advancement of Vehicle-to-Everything (V2X) communication. V2X technology enables vehicles to communicate not only with each other but also with infrastructure, pedestrians, and other devices. This opens up avenues for enhanced safety, traffic management, and efficient transportation systems. The integration of IoT in V2X communication can enable real-time exchange of critical information, reducing accidents, optimizing traffic flow, and enabling new applications like smart parking and intersection management.

  • Data Monetization and Analytics


Segment Overview

By Communication Type

Based on the communication type, the global automotive IoT market is segmented into in-vehicle communication, vehicle-to-vehicle communication, and vehicle-to-infrastructure communication. The in-vehicle communication segment is dominating the market with the largest revenue share of around 37.5% in 2022. This technology facilitates communication between different components within the vehicle and enables communication between vehicles and external devices. In-vehicle communication plays a vital role in enhancing safety, efficiency, and the overall driving experience. It allows for the real-time exchange of data between various systems, including engine management, brake control, and entertainment systems. This leads to improved vehicle performance and functionality. Additionally, in-vehicle communication enables advanced driver assistance systems and cooperative intelligent transportation systems.


By Offering Type

Based on the offering type, the global automotive IoT market is segmented into hardware, software, and services. The hardware segment is dominating the market with the largest revenue share of around 55.2% in 2022. Microcontrollers are projected to hold the largest market share in the hardware segment of the automotive IoT market. These compact integrated circuits play a crucial role in enabling connectivity and intelligence in automotive systems. Equipped with a microprocessor, memory, and various peripheral interfaces, microcontrollers efficiently control and manage diverse functions within vehicles. Their application spans a wide range of automotive systems, including infotainment systems, engine control units, safety systems, and sensor modules. Microcontrollers provide the necessary processing power and real-time responsiveness to handle data processing, communication protocols, and sensor integration.


By Application

Based on application, the global automotive IoT market is segmented into navigation, telematics, and infotainment. The navigation segment is dominating the market with the largest revenue share of around 43.5% in 2022. IoT-enabled navigation systems have a vital function in delivering real-time information and guidance to drivers, thereby enhancing their driving experience and safety. These systems make use of IoT technology to gather and analyze data from multiple sources, including GPS, traffic sensors, and mapping services. By leveraging this data, they provide valuable features such as turn-by-turn directions, traffic updates, and route optimization. The increasing desire for advanced navigation capabilities, such as voice recognition, augmented reality, and predictive analytics, has been a driving force behind the widespread adoption of IoT-enabled navigation systems.


Global Automotive IoT Market Overview by Region

By Region, the global Automotive IoT Market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. In 2022, North America emerged as the leading market, holding a significant share of approximately 42.5% in the global market. The region, known for its prominent automotive manufacturers and technology firms, acts as a center for innovation and the advancement of IoT in the automotive sector. The region gets benefits from a robust telecommunications infrastructure and widespread internet access, facilitating seamless connectivity for IoT-enabled vehicles. Moreover, the region showcases strong consumer demand for connected cars, advanced safety features, and personalized infotainment services. This growing demand has spurred the adoption of automotive IoT solutions in North America. Additionally, supportive government initiatives and regulations that promote the deployment of connected vehicles have played a pivotal role in driving the growth of the automotive IoT market in the region.



Global Automotive IoT Market Competitive Landscape

The global automotive IoT market is characterized by the dominance of a select few prominent players who have successfully established a strong regional presence. These key participants demonstrate a steadfast commitment to ongoing research and development initiatives. Moreover, they actively pursue strategic growth endeavors such as product development, launches, collaborations, and partnerships. Through the implementation of these strategies, these companies aim to strengthen their market position and expand their customer base, effectively capturing a substantial share of the market.

Some of the notable players in the global automotive IoT market are NXP Semiconductors, Harman, Robert Bosch, Thales, TomTom International, IBM, Geotab Inc., Texas Instruments, Intel Corp., Eurotech, STMicroelectronics, Renesas, Infineon Technologies, Airbiquity, Qualcomm, Visteon, Vodafone Group, Microsoft Corporation, Alphabet Inc., AT&T, Cloudmade, and various other key industry players.


Global Automotive IoT Market Recent Developments

In January 2023, VinFast and NXP Semiconductors have partnered to collaborate on the future generation of automotive applications intended for VinFast vehicles. This collaboration aims to assist VinFast in achieving its goal of producing intelligent, eco-friendly, and connected electric vehicles.


Scope of the Global Automotive IoT Market Report

Automotive IoT Market Report Segmentation



By Offering

  • Hardware
  • Software
  • Services


By Connectivity

  • Embedded Systems
  • Tethered Systems
  • Integrated Systems


By Communication Type

  • In-vehicle Communication
  • Vehicle-to-vehicle Communication
  • Vehicle-to-infrastructure Communication


By Application

  • Navigation
  • Telematics
  • Infotainment

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:


  • Global Automotive IoT Market Size and Forecast:

To identify and estimate the market size for the global automotive IoT market segmented by offering, by connectivity, by communication type, by application, region, and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of automotive IoT between 2019 and 2031.


  • Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges for the global automotive IoT market


  • Market Influencing Factors:

To find out the factors which are affecting the sales of automotive IoT among consumers


  • Impact of COVID-19:

To identify and understand the various factors involved in the global automotive IoT market affected by the pandemic


  • Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.


Intended Audience

  • Automotive IoT Manufacturers
  • Raw Material Suppliers
  • Retailers, Wholesalers, and Distributors
  • Governments, Associations, and Industrial Bodies
  • Investors and Trade Experts

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

The global automotive IoT market forecast period is 2023 - 2031
According to automotive IoT market research, the market is expected to grow at a CAGR of ~23.4% over the coming years.
Asia-Pacific is expected to register the highest CAGR during 2023 - 2031
North America held the largest share in 2022
The key companies operating in the global automotive IoT market include NXP Semiconductors, Harman, Robert Bosch, Thales, TomTom International, IBM, Geotab Inc., Texas Instruments, Intel Corp., Eurotech, STMicroelectronics, Renesas, Infineon Technologies, Airbiquity, Qualcomm, Visteon, Vodafone Group, Microsoft Corporation, Alphabet Inc., AT&T, Cloudmade, and others.

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