Action Figure Collectibles Market

Global Action Figure Collectibles Market Research Report Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032: By Age Group (Up-to 5 Years, 5 to 10 Years, Above 10 Years), By Gender (Boys, Girls, Neutral), By Material (Plastic material, Silicon material, Others), By Distribution Channel (Supermarket /Hypermarket, Specialty stores, Departmental stores, Online channels, Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World)

Consumer Goods & Services | February 2024 | Report ID: EMR00618 | Pages: 250

The global action figure collectibles market was valued at USD 9.35 billion in 2023 and is estimated to reach approximately USD 15.34 billion by 2032, at a CAGR of 5.6% from 2024 to 2032.

Fans of well-known characters from comic books, TV series, movies, and pop culture are catered to by the action figure collectibles market. This market is known for its finely sculpted miniatures, where you may find everything from cult classic villains to renowned superheroes. Limited editions, nostalgia, and expert craftsmanship are what drive this rapidly growing market segment within the larger collectibles sector, which draws buyers from all over the world. Fans of popular fiction are drawn to the market, where rare and exclusive figures are highly sought after to assemble valuable collections. Each figure serves as a concrete representation of their favorite fictitious worlds.




Report Attribute


Estimated Market Value (2023)

9.35 Bn

Projected Market Value (2032)

15.34 Bn

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Age Group, By Gender, By Material, By Distribution Channel, & Region

Segments Covered

By Age Group, By Gender, By Material, By Distribution Channel, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Action Figure Collectibles Dynamics

Dynamic changes in the action figure collections market are brought about by things like franchise releases, media trends, and collector demand. Sales and interest in related data rise in response to well-publicized movie releases, TV show premieres, and nostalgic revivals. The competitiveness between collectors is heightened by limited edition releases and exclusivity agreements, which drives up the cost of rare objects. Social media and online markets drive trade and conversation, influencing prices and market trends. Furthermore, the industry is constantly changing due to factors including production quality, licensing contracts, and the opening of new franchises. This keeps the market flexible and sensitive to collectors' changing tastes and preferences.


Global Action Figure Collectibles Drivers

  • Increasing Pop Culture Phenomena

Growing Popular Culture Events like successful films, popular TV series, and well-liked video games propel the market for action figure collectibles. As a result of the public's fascination with various entertainment mediums and their contagious excitement, people are attempting to interact with the characters outside of screens by acquiring figures of their favorite characters. The growing popularity of popular franchises such as Marvel, Star Wars, and anime programs stimulates the market for action figures by increasing demand for associated items.

  • Limited Editions and Exclusivity

Special editions, convention exclusives, and retailer exclusives are deliberately released by manufacturers to promote scarcity and exclusivity, which incites collectors to buy out of fear of missing out (FOMO). Enthusiasts looking to acquire valuable and uncommon items are increasing demand for these limited releases since they frequently come with exclusive packaging, uncommon variations, or supplementary accessories. Possessing unique things gives a sense of urgency and excitement to the collecting process, which increases sales and fosters brand loyalty.



  • Competition from Digital Media

Customers may favor digital entertainment options over tangible treasures when they devote their discretionary income to them, such as video games, streaming services, and virtual experiences. Digital media's ease of use and immersive quality have the potential to draw attention and funds away from the purchasing of action figures, which could result in lower demand and sales. In a world that is becoming more and more digitally oriented, this tendency puts pressure on producers and merchants to come up with new ideas and strategies for drawing collectors.

  • Supply Chain Disruptions

Events that affect the manufacture, distribution, and availability of action figures include natural catastrophes, trade disputes, and international crises like pandemics. The ability of manufacturers to meet customer demand and complete pre-orders may be impacted by these interruptions, which may also result in delays, shortages, and higher manufacturing costs. Resilience and adaptability from industry stakeholders are necessary since the uncertainty and instability brought about by supply chain disruptions can also undermine customer trust and stifle overall market growth.



  • Digital Integration

Digital components such as companion applications or augmented reality (AR) add interactive elements, exclusive content, and immersive storytelling to the collector experience. Collectors can interact with their favorite characters in new ways, join in online groups, and unlock virtual rewards through digital integration. By bridging the gap between the physical and digital worlds, this integration not only increases the value of the physical product but also draws in tech-savvy customers and grows the market.

  • Customization and Personalization

Manufacturers may accommodate individual preferences and create a more immersive collecting experience by offering collectors the ability to customize their figures with particular features, accessories, or styles. Through tailored product offerings, customization creates new revenue streams and strengthens the bonds between collectors and their beloved characters. This is an opportunity to capitalize on the expanding market demand for individualized and distinctive consumer goods while fostering brand loyalty and repeat business.


Segment Overview

  • By Age Group

Based on age group, the global action figure collectibles market is divided into up to 5 years, 5 to 10 years, and above 10 years. The up-to 5-year category dominates the market with the largest revenue share in 2023. Trends like the release of new films, TV series, and video games have a big effect on the market in this short time span. Acquiring figures relevant to recent releases and current pop culture phenomena is generally the focus of collectors. Over the medium term, new trends and changes in collector preferences can be observed in the market.  Over an extended period, the market dynamics are impacted by elements like cultural relevance, collector nostalgia, and the scarcity of particular products.

  • By Gender

Based on gender, the global action figure collectibles market is categorized into boys, girls, and neutral. Action figures, which typically feature characters from superhero books, action films, and video games, have historically been sold primarily to boys.  The need for action figures among girls and young women has come to light more and more in recent years. Action figures that defy conventional gender stereotypes or are intended to appeal to a gender-neutral audience fall under the "neutral" category. These figurines could have themes that cross gender lines, or they might have characters with adjustable attributes or gender-neutral designs.

  • By Material

Based on material, the global action figure collectibles market is segmented into plastic material, silicon material, and others. The plastic material segment dominates the action figure collectibles market. Because plastic is inexpensive, versatile, and simple to manufacture, it is the most widely utilized material in the creation of action figures. Plastic figures come in a range of quality levels; premium collectors have finely detailed paintwork, articulation, and complex sculpting. An additional substance utilized in the creation of action figures is silicone, which has several benefits including flexibility, a realistic texture, and improved detailing. In order to replicate the appearance and feel of biological materials, silicone figurines may have flexible, soft bodies with realistic skin textures.

  • By Distribution Channel

Based on distribution channels, the global action figure collectibles market is divided into supermarket hypermarkets, specialty stores, departmental stores, online channels, and others. The specialty stores category dominates the market with the largest revenue share in 2023. Specialty stores are well-liked hangouts for serious collectors because they specialize in selling toys, collectibles, and goods linked to hobbies. These shops frequently stock rare or limited edition action figures along with a carefully chosen assortment from different franchises. Supermarket hypermarkets offer accessibility and convenience to customers who might come across action figures throughout their everyday shopping. These shops usually stock a variety of well-known and mainstream celebrities, appealing to a wide range of customers. Action figure collectibles are primarily distributed through internet means, such as official websites, online marketplaces, and e-commerce platforms. These channels let collectors peruse and buy figures from the comfort of their homes because they are accessible, convenient, and variety-filled.


Global Action Figure Collectibles Overview by Region

The global action figure collectibles market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. North America emerged as the leading region, capturing the largest market share in 2023. The area is home to a sizable and varied number of collectors, including pop culture, comic book, movie, and video game fans. Furthermore, some of the biggest entertainment franchises in the world are based in North America, which fuels demand for associated products like action figures. Strong internet channels, vast retail infrastructure, and robust distribution networks all support the market's expansion. Furthermore, the region's wealthy customer base and high levels of disposable money make it a lucrative market for retailers and producers alike, solidifying its place as a major participant in the worldwide action figure collections market.

Throughout the forecast period, Asia-Pacific is anticipated to post a significant CAGR. Numerous causes, such as growing urbanization, rising disposable incomes, and growing consumer interest in collection goods, are responsible for this increase. Furthermore, the region's robust manufacturing hubs—especially in China and Japan—make it easier to produce and distribute action figures at a reasonable price. Asia-Pacific is positioned as a major development driver in the global market due to the rising demand for related items brought about by the popularity of anime, manga, and other Asian pop culture exports.



Global Action Figure Collectibles Competitive Landscape

In the global action figure collectibles market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global action figure collectibles market include,

  • Hasbro Inc.
  • Mattel Inc
  • Lego System A/S
  • Spin Master
  • Bandai Namco
  • McFarlane Toys
  • National Entertainment Collectibles Association
  • Hot Toys
  • Square Enix, and various others.


Global Action Figure Collectibles Recent Developments

  • In September 2022, Boss Fight Studio, a well-known toy and action figure manufacturer, partnered with The Jim Henson Company to produce action figures based on the Fraggle Rock series. The newest addition to Boss Fight Studio's extensive collection of collectibles is this new agreement.


Scope of the Global Action Figure Collectibles Report

Action Figure Collectibles Market Report Segmentation



By Age Group

  • Up-to 5 Years
  • 5 to 10 Years
  • Above 10 Years

By Gender

  • Boys
  • Girls
  • Neutral

By Material

  • Plastic material
  • Silicon material
  • Others

By Distribution Channel

  • Supermarket/Hypermarket
  • Specialty stores
  • Departmental stores
  • Online channels
  • Others

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Action Figure Collectibles Market Size and Forecast: To identify and estimate the market size for the global action figure collectibles market segmented by age group, by gender, by material, by distribution channel, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of action figure collectibles between 2019 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global action figure collectibles market
  • Market Influencing Factors: To find out the factors which are affecting the sales of action figure collectibles among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global action figure collectibles market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.


Intended Audience

  • Manufacturers
  • Retailers
  • Investors
  • Collectors
  • Industry Associations

Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

On the basis of Geography, the action figure collectibles market is classified into North America, Europe, Asia Pacific, and the Rest of the world.
According to action figure collectibles market research, the market is expected to grow at a CAGR of ~5.6% over the coming years.
Asia-Pacific is expected to register the highest CAGR during 2024 - 2032.
North America held the largest share in 2023.
The major players operating in the global market include Hasbro Inc., Mattel Inc, Lego System A/S, Spin Master, Bandai Namco, McFarlane Toys, National Entertainment Collectibles Association, Hot Toys, Square Enix, and various others.

Avail PDF Sample Reports