Acoustic Vehicle Alerting System Market

Global Acoustic Vehicle Alerting System Market Research Report: By Propulsion Type (Battery Electric Vehicle (BEV), Plug-In Hybrid Electric Vehicle (PHEV), Fuel Cell Electric Vehicle (FCEV)), By Vehicle Type (Passenger Cars, Commercial Vehicle, Electric Two-Wheelers), By Sales Channel (OEM, Aftermarket), and Region (North America, Europe, Asia-Pacific, and Rest of the World) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2024-2032.

Automobile & Transportation | January 2024 | Report ID: EMR00421 | Pages: 301

The global acoustic vehicle alerting system market was valued at USD 532.20 million in 2023 and is estimated to reach approximately USD 2589.74 million by 2032, at a CAGR of 19.2% from 2024 to 2032.

The growing concern over silent electric vehicles on the roads was addressed by the emergence of the acoustic vehicle alerting system (AVAS) as a crucial safety device in the automobile industry. A vital function of AVAS, which was made necessary for electric and hybrid cars, is warning cyclists and pedestrians when these quieter cars are approaching. AVAS uses sound-emitting devices to provide auditory alerts during maneuvers or when the vehicle is operating at low speeds, which increases road user safety for those who are more susceptible.

Its application is compliant with rules designed to decrease pedestrian accidents brought on by electric vehicles' diminished audibility. Since its launch, AVAS technology has advanced quickly, incorporating noises that can be customized, guaranteeing efficacy without adding to noise pollution, and supporting a range of car styles. AVAS is still a vital piece of technology that promotes road safety as the automobile industry continues to move toward electrification. This has led to its broad adoption and development.




Report Attribute


Estimated Market Value (2023)

532.20 Mn

Projected Market Value (2032)

2589.74 Mn

Base Year


Forecast Years

2024 - 2032

Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Propulsion Type, By Vehicle Type, By Sales Channel, & Region

Segments Covered

By Propulsion Type, By Vehicle Type, By Sales Channel, & Region

Forecast Units

Value (USD Billion or Million), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and the Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Delivery Format

Delivered as an attached PDF and Excel through email, according to the purchase option.


Global Acoustic Vehicle Alerting System Market Dynamics

The market dynamics for acoustic vehicle alerting systems (AVAS) have changed significantly as a result of strict laws, advances in technology, and the explosive rise in popularity of electric and hybrid vehicles. Global regulatory requirements requiring the installation of AVAS in electric vehicles have been a major factor in the market's expansion. Because of this, technology companies and automakers have stepped up their R&D spending, concentrating on creating cutting-edge and effective AVAS solutions.

The market has also been driven by consumer awareness of the requirement for electric vehicles to emit auditory alarms for the safety of pedestrians. The market dynamics have been further influenced by technological improvements in AVAS, such as sound profiles that can be customized and intelligent systems that modify alarm levels based on environmental factors. Additionally, partnerships between automakers and sound design specialists have been developed to provide unique, eye-catching noises that adhere to vehicle safety standards and complement brand identities.

Future market dynamics point to growth given the ongoing global upsurge in the adoption of electric vehicles. It is projected that AVAS technology will evolve further, possibly integrating with autonomous driving systems and improving sound directionality. It is anticipated that the AVAS industry will continue to grow and innovate shortly due to changing safety requirements and increasing consumer expectations.


Global Acoustic Vehicle Alerting System Drivers

  • Electric Vehicle Adoption

The main motivator is environmental awareness, with electric vehicles (EVs) being marketed as a greener and more sustainable option than cars with internal combustion engines. Concerns about air quality and climate change have made cutting carbon emissions more crucial, which has led to an acceptance of electric transportation solutions by individuals, businesses, and governments. Furthermore, improvements in battery technology have shortened charging periods and increased driving range, which has eased range anxiety and increased the usefulness of EVs.

Adoption is also fueled by cost benefits from falling battery prices and operational savings from less maintenance needed. In addition, promoting government initiatives like tax breaks, infrastructural improvements, and incentives are essential in motivating people to convert to electric cars. The combination of these elements creates an engaging story for customers, which encourages a change to electric cars and speeds up their global acceptance.

  • R&D and Technological Advancements

Technological developments and research and development are the main forces behind innovation and industry transformation. When it comes to the future of automobiles, research and development (R&D) is crucial, especially in the automotive sector where EVs, autonomous driving, and connectivity are all developing fields. Ongoing R&D expenditures drive advances in battery technology, improving energy density, cutting prices, and increasing EV ranges all of which remove significant obstacles to the widespread adoption of EVs. R&D initiatives also concentrate on improving safety features, creating advanced driver-assistance systems, and improving autonomous capabilities, all of which contribute to a more effective and safe transportation environment.

At the same time, advances in vehicle connectivity make it easier for vehicles to integrate with smart infrastructure. This allows for real-time data exchange and increased vehicle-to-vehicle communication, both of which are essential for better traffic management and safety. To advance the automotive sector and create cleaner, safer, and more connected cars that meet changing customer demands and global sustainability goals, R&D and technology innovation must work together. This development is being fueled by partnerships between tech companies, automakers, and academic institutions, opening the door to a dynamic and revolutionary future for transportation.



  • Standardization Challenges

It is difficult to establish uniform standards in the context of new technologies such as electric cars (EVs) and related systems such as the acoustic vehicle alerting system (AVAS). An uneven environment caused by different national safety standards and regional laws makes it difficult for manufacturers to meet various requirements. There is a chance that this fragmentation will result in inconsistent performance and implementation, in addition to raising development costs. Standardized protocols can also improve compatibility and smooth operations by promoting interoperability across various vehicle models and infrastructure.

Because manufacturers frequently have to navigate different compliance frameworks, these hurdles hamper market growth and innovation by slowing down the rate of advancements and adoption. Common standards are being established in an attempt to address these concerns by international agencies and collaborative initiatives. But reaching an agreement amongst a wide range of stakeholders including governments, business leaders, and standards organizations remains a constant struggle.

  • Noise Pollution Concerns

There is a fine line between increasing pedestrian safety and adding to noise pollution, even though AVAS attempts to do so by having electric cars transmit auditory alarms. Rules require sound alarms to guarantee pedestrian awareness, however loud or obtrusive noises may lead to noise pollution complaints. The application of AVAS is complicated by the need to determine the ideal sound levels that efficiently inform pedestrians without upsetting them or adding to ambient noise. Achieving this equilibrium becomes essential in metropolitan settings where noise pollution poses a serious threat. Furthermore, there's a chance that all cars will make the same, disagreeable noise, which could make people less likely to adopt the technology. Moreover, careful engineering and sound design are needed to achieve compliance with noise laws without compromising safety. This intricacy raises the cost of development and may restrict the possibilities for innovative or sound implementations tailored to a particular brand. It is still very difficult to strike a balance between safety regulations and noise pollution issues. To properly handle these constraints, automakers, sound engineers, and regulatory agencies must work together to develop creative sound solutions.



  • Collaboration with Urban Planning

Cities can promote effective transportation ecosystems and improve pedestrian safety by using AVAS technology in their urban planning initiatives. In locations with high population density, AVAS can reduce the risks connected with silent electric vehicles when integrated with urban planning. Because of this partnership, AVAS-triggered alert zones can be thoughtfully placed to coincide with pedestrian-heavy areas, crosswalks, and crossings. Cities can enhance the performance of these systems by including AVAS concerns in infrastructure planning, such as pedestrian zones or smart traffic lights. To further improve safety, urban planners can also use AVAS data to study pedestrian movement patterns and make recommendations about how to construct roads and manage traffic. Not only can the incorporation of AVAS into urban design techniques improve safety, but it also makes cities more livable overall. Cities can encourage a sense of security and ease for both inhabitants and visitors by reducing the potential risks associated with silent automobiles and enhancing pedestrian-friendly surroundings. Through this partnership, technology and urban planning can be combined to create smarter, safer, and more inclusive cities.

  • Customization and Branding

With the help of AVAS, producers may develop distinctive sound identities that complement their brand ethos and strengthen their position in a crowded industry. Beyond only ensuring safety compliance, this customization option gives automakers a way to interact with customers through audio experiences. Automobile manufacturers can create an aural identity that is consistent with their brand image by creating distinctive and memorable sounds. This makes it possible to produce melodic and enticing sounds that respect safety guidelines and enhance the user experience in general.

Creative sound design serves as vehicle for brand narrative, promoting distinction and brand loyalty in the crowded automotive market. Moreover, this personalization option gives automakers a competitive advantage and helps them stand out from the competition. Custom AVAS sounds can become an essential component of that experience, boosting customer engagement and brand memory in an era where consumers appreciate one-of-a-kind experiences and connections with businesses. Automakers have a great potential to increase their market presence and build stronger relationships with their audience by customizing AVAS sounds to suit brand values while maintaining safety regulations.


Segment Overview

  • By Propulsion Type

Based on propulsion type, the global acoustic vehicle alerting system market is divided into battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and fuel cell electric vehicles (FCEV). The battery electric vehicles category dominates the market with the largest revenue share in 2023. BEVs are completely electric cars that run only on rechargeable battery packs. They only use the electric power stored in the battery to propel themselves; they lack an internal combustion engine. The primary purpose of AVAS in BEVs is to notify cyclists and pedestrians of the vehicle's presence, particularly when it's moving slowly and softly.

The lack of engine noise in BEVs makes AVAS systems essential for pedestrian safety as these cars become more common. A recharging battery powers the electric motor in PHEVs, which is in addition to the internal combustion engine. Before turning on the internal combustion engine, these cars can go a specific distance solely on electricity. Similar to BEVs, PHEVs' AVAS warns cyclists and pedestrians of the vehicle's presence while it is running only on electricity, ensuring safety in quiet, low-speed driving modes. Hydrogen fuel cells are used by FCEVs to provide electricity for an electric motor. They are zero-emission cars since the only byproduct they release is water vapor. Since FCEVs and BEVs both run silently at low speeds, AVAS in FCEVs also serves to warn cyclists and pedestrians of the vehicle's existence.

  • By Vehicle Type

Based on the vehicle type, the global acoustic vehicle alerting system market is categorized into passenger cars, commercial vehicles, and electric two-wheelers. The commercial vehicles category leads the global acoustic vehicle alerting system market with the largest revenue share in 2023. AVAS addresses safety issues in urban, suburban, and industrial environments in commercial vehicles, including delivery vans, trucks, buses, and other utility vehicles. These vehicles are frequently used in a variety of settings, including as business areas and crowded city streets.

By warning onlookers and other road users of these bigger cars' movements, particularly while cruising at slow speeds or through congested areas, AVAS lowers the likelihood of collisions. In order to address concerns about pedestrian safety related to quieter electric propulsion systems, AVAS is being implemented in passenger automobiles, including sedans, hatchbacks, SUVs, and other personal vehicles. These automobiles are usually found in suburban and urban areas with heavy foot traffic. The use of AVAS in electric two-wheelers, including electric scooters and motorbikes, addresses issues with pedestrian and rider safety in urban environments. The deployment of AVAS seeks to alert other vehicles and pedestrians to the existence of these vehicles, which go through traffic at frequently slower speeds. This lowers the chance of collisions and improves safety for both passengers and pedestrians.


Global Acoustic Vehicle Alerting System Overview by Region

The global acoustic vehicle alerting system market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific emerged as the leading region, capturing the largest market share in 2023. The region's significant contribution to the global automotive sector accounts for its significance. Asia-Pacific has a sizable market share for both electric and hybrid vehicles, with nations like China, Japan, South Korea, and India leading the way in automotive manufacturing and innovation. As a result, AVAS technology must be widely used to comply with safety regulations. Furthermore, worries about pedestrian safety have grown due to Asia-Pacific's fast urbanization and dense population in major cities, which makes AVAS a crucial feature for reducing the risks associated with quieter electric vehicles in busy city environments.

The region's aggressive drive to improve automotive technology, along with encouraging government programs encouraging the use of electric vehicles and safety precautions, further fuels the expansion of the AVAS market. Furthermore, the area's thriving technology scene, which includes a large number of state-of-the-art research and development centers, encourages innovation in AVAS technology. Innovation is fueled by partnerships between tech companies, academic institutions, and automakers, which results in increasingly complex and effective AVAS systems. The Asia-Pacific region is positioned to lead the AVAS market due to the convergence of technological innovation, supportive policies, urbanization trends, and automotive prowess. This highlights the region's critical role in propelling the global adoption and advancement of safety technologies in the automotive sector.

Throughout the forecast period, North America is anticipated to post a significant CAGR. The number of electric and hybrid car adoptions in North America is rapidly increasing. The region is consistently seeing an increase in sales of electric vehicles as it increases its focus on carbon emission reduction and sustainable mobility options. The growing popularity of quieter electric vehicles makes it necessary to install AVAS to meet safety requirements, which in turn propels market expansion. Policies requiring AVAS to be installed in electric vehicles are a major factor in the growth rate that is anticipated. In response to concerns about pedestrian safety arising from the lower audibility of electric vehicles, several states and jurisdictions in North America are gradually enacting or contemplating rules mandating AVAS in these vehicles. Moreover, North America's concentration of top automakers and tech companies creates a favorable atmosphere for AVAS innovation and technological development. Research and development are accelerated by collaborations between these organizations, leading to more advanced, effective, and market-responsive AVAS solutions.



Global Acoustic Vehicle Alerting System Competitive Landscape

In the global acoustic vehicle alerting system market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Some of the prominent players in the global acoustic vehicle alerting system market include,

  • HARMAN International
  • Jaguar Land Rover Limited
  • Novosim
  • Kendrion
  • Brigade Electronics Group PLC
  • Texas Instruments Incorporated
  • HELLA GmbH & Co. KGaA
  • Dailmer AG
  • Siemens
  • SoundRacer AB, and various others.


Global Acoustic Vehicle Alerting System Recent Developments

  • In November 2023, With an estimated 3,300 crore in capital, Toyota Kirloskar Motor intends to establish a third plant in Karnataka, with anticipated production starting in 2026. The new plant would be able to produce cars with various fuel technologies and have an annual capacity of one lakh units.
  • In July 2023, Maruti upgraded the Grand Vitara EV hybrid model with a pedestrian safety alarm. The Grand Vitara's intelligent electric hybrid models now come with the Acoustic Vehicle Alerting System (AVAS), according to the firm. Maruti Suzuki India stated in a regulatory filing that this technology is intended to warn pedestrians and drivers of the presence of a vehicle, hence promoting their safety.


Scope of the Global Acoustic Vehicle Alerting System Market Report

Acoustic Vehicle Alerting System Market Report Segmentation



By Propulsion Type

  • Battery Electric Vehicle (BEV)
  • Plug-In Hybrid Electric Vehicle (PHEV)
  • Fuel Cell Electric Vehicle (FCEV)

By Vehicle Type

  • Passenger Cars
  • Commercial Vehicle
  • Electric Two-Wheelers


By Sales Channel

  • OEM
  • Aftermarket

By Geography

  • North America (USA, and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)

Customization Scope

  • Available upon request


  • Available upon request


Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

  • Global Acoustic Vehicle Alerting System Market Size and Forecast: To identify and estimate the market size for the global acoustic vehicle alerting system market segmented by propulsion type, by vehicle type, by sales channel, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of acoustic vehicle alerting system between 2019 and 2032.
  • Market Landscape and Trends: To identify and infer the drivers, restraints, opportunities, and challenges for the global acoustic vehicle alerting system market
  • Market Influencing Factors: To find out the factors which are affecting the sales of acoustic vehicle alerting system among consumers
  • Impact of COVID-19: To identify and understand the various factors involved in the global acoustic vehicle alerting system market affected by the pandemic
  • Company Profiling:  To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Automotive Manufacturers
  • Technology Firms
  • Urban Planners and Infrastructure Developers
  • Consumers and General Public
  • Governments, Associations, and Industrial Bodies
  • Investors and Trade Experts



Research Methodology

Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region.  The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.

Data Collection

Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.

Primary Research

After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market. 

Secondary Research

A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.

Top-Down Approach & Bottom-Up Approach

In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.

In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.

This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.

Market Analysis & size Estimation

Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.

Quality Checking & Final Review

The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.

Frequently Asked Questions

On the basis of Geography, the acoustic vehicle alerting system market is classified into North America, Europe, Asia Pacific, and the Rest of the world
According to acoustic vehicle alerting system market research, the market is expected to grow at a CAGR of ~19.2% over the coming years.
North America is expected to register the highest CAGR during 2024 - 2032
Asia-Pacific held the largest share in 2023
The major players operating in the global acoustic vehicle alerting system market include HARMAN International, Jaguar Land Rover Limited, Novosim, Kendrion, Brigade Electronics Group PLC, Texas Instruments Incorporated, HELLA GmbH & Co. KGaA, Dailmer AG, Siemens, SoundRacer AB , and various others.