Hair Styling Tools Market

The Global Hair Styling Tools Market was valued at USD 43.14 billion in 2023 and is estimated to reach approximately USD 61.31 billion by 2032, at a CAGR of 5.19% from 2024 to 2032.

Hair styling tools are instruments that are specifically designed to style a person',s hair in a particular way. These are available in a variety of styles, depending on the function the user wants to perform on their hair. Hair styling tools are divided into two categories: traditional tools and technologically sophisticated tools. Demand for hair styling tools has increased. Furthermore, compact, portable, and travel-size versions of hair styling equipment are gaining popularity because they are easy to transport and minimize the need to visit a salon frequently.

Hair Styling Tools Market Drivers:

• Increasing Online Beauty Sales

The beauty business is a major pillar of the e-commerce scene, with a dedicated and loyal consumer base. Beauty and personal luxury shoppers tend to stick with their favorite brands after they find products that meet their individual needs. E-commerce contributes significantly to the hair styling industry',s widespread presence, providing firms with numerous benefits. From local market players to multinational beauty conglomerates, e-commerce',s ever-expanding reach allows these businesses to serve to a large and worldwide audience. This outreach occurs without the need to acquire abroad properties or hire on-site management staff, giving enterprises substantial autonomy. The user-friendliness of e-commerce',s global reach results in a significant increase in revenue, as enterprises broaden their sights beyond borders.

Opportunities:

• Technological Advancements Empower Women',s Hair Styling Preferences

The Hair Styling Tool Market is undergoing a revolution, fueled by technology advancements that enable women to explore and express their distinct hair styling preferences. The combination of tradition and cutting-edge technology has resulted in an era in which women may easily attain a breathtaking assortment of hairstyles, expanding their sense of beauty and self-expression. This fascinating movement continues to reshape the landscape of the Asian beauty sector, driving demand for Hair Styling Tools over the forecast period. On-site management teams, giving enterprises tremendous autonomy. The user-friendliness of e-commerce',s global reach results in a significant increase in revenue, as enterprises broaden their sights beyond borders.

Restraints:

• High price of the hair styling tools

The high prices of electric appliance are expected to limit the penetration of straighteners and curler product in low-income countries. Moreover, the emergence of low-cost counterfeit products has posed a challenge to branded products. Furthermore, the rising number of accidents owing to electric shock are further likely to hinder the growth of global market.

Segment Overview

• By Product

Based on product, the global hair styling tools market is divided into hair dryer, hair straightener, curling irons, hair clippers, hot brushes, crimpers and wavers, hot rollers, multistylers, and others. The curling segment dominated the market in 2023 and is expected to dominating during the hair styling tools market in forecast period, due to the demand for adaptable styling tools for special occasions such as weddings, parties, or events drives curling iron adoption as users strive to obtain professional-looking hairstyles at home.

Curling irons with dual functionality, such as those that can straighten and curly hair, appeal to consumers searching for multipurpose products to simplify their style routine. Furthermore, curling irons are available at a variety of pricing points to accommodate to varied economic preferences, making them more accessible to a wider consumer base. Furthermore, the emergence of creative barrel designs, such as tapered or wavy barrels, gives users with distinct style possibilities, which contributes to curling irons', popularity and adoption.

• By Distribution Channel

Based on distribution channel, the global hair styling tools market is fragmented into hypermarkets &, supermarkets, specialty stores, online, others. The hypermarkets &, supermarkets segment dominated the global hair styling tools market in 2023. This is attributed to hypermarkets and supermarkets offer a wide choice of products from various brands all under one roof.

Customers who purchase from a physical store can inspect the merchandise in person. They can evaluate the size, weight, feel, and quality of a hairstyling equipment before making a buying decision. Furthermore, hypermarkets and supermarkets frequently employ sales assistants who may offer product recommendations, demonstrations, and answer questions. This specialized support can help consumers select the finest product for their unique requirements.

Hair Styling Tools Market Overview by Region

Asia Pacific dominated the hair styling tools market in 2023. This is owing to several Asian countries place a strong cultural focus on personal appearance and grooming, which contributes to a high demand for hairstyling products. Economic expansion in many Asian countries has increased disposable incomes, allowing consumers to spend more on personal care and grooming products, such as hairstyling tools. Furthermore, a large youth population in Asia is more likely to experiment with hairstyles and beauty trends, increasing demand for innovative hairstyling products.

Hair Styling Tools Market Competitive Landscape

In the global hair styling tools market, a few major players exert significant market dominance and have established a strong regional presence. These leading companies remain committed to continuous research and development endeavors and actively engage in strategic growth initiatives, including product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to strengthen their market position, expand their customer base, and capture a substantial share of the market.

Hair Styling Tools Market Leading Players

• Procter &, Gamble
• Conair LLC
• Andis Company
• WAHL Clipper Corporation
• Helen of Troy Limited
• Dyson Limited
• Philips N.V.
• Remington
• Panasonic
• GHD and others

Hair Styling Tools Market Recent Developments

• In February 2023, SHARP Corporation has collaborated with Vestige Marketing Private Limited to introduce the Sharp Plasmacluster Hair Dryer. This innovative hair dryer is designed to minimize split ends and cuticle damage, promoting smoother hair while also ensuring a healthier scalp.
• In August 2022, Panasonic launched of Panasonic Nanoe, a travel hair dryer. This styling tool is significantly designed for consumers who are traveling frequently and searching for styling tools with salon quality.
• In July 2022, Philips India has launched break-through UV protect technology in their premium range of styling products for Women. This product range that comes with breakthrough features that redefine care and protection for hair in the space of styling.